Pharmaceutical sales for innovation and change
Release time:
2020-08-14
Pharmaceutical Sales Seeks Innovation and Change
Reporter learned from the peak pharmaceutical agency sales meeting held on August that the sales company took "change" as the theme of the meeting under the guidance of pharmaceutical leaders under the framework of "strict responsibility, release of rights, grasping violations and increasing incentives, respectively from the management system, sales model and sales of new thinking and other aspects of the practice of exploration.
In order to improve the management system, the pharmaceutical sales company introduced the "Points Assessment Management Measures", which was implemented on 9 May 1 . The management method uses points (bonus points and deduction points) to carry out a comprehensive quantitative assessment of employees' abilities and comprehensive performance, and then links material treatment, employee promotion and elimination mechanism with points. The scoring items are divided into "scoring items" and "non-scoring items" according to their nature. The scoring items use the method of rewards and punishments to quantitatively assess the ability and comprehensive performance of business personnel in an all-round way. Non-scoring items are assessed according to the implementation plan of specific projects. The pharmaceutical sales company has also set up a special assessment team to score the projects of the regional managers. The two regional managers with the lowest annual points summary will be included in the elimination list. The management method assesses and scores the sales decomposition of regional managers in the second half of the year, the implementation of provincial supplementary medical insurance, regional work reports, attendance check, shipment check, implementation of regional customer relations, product knowledge test, comprehensive work evaluation and other aspects, aiming at strengthening management, providing positive incentives for regional managers, stimulating subjective initiative, enthusiasm and enthusiasm for work, helping employees to improve their work ability and strengthening their confidence in completing various work objectives, lay the foundation for building a sales team with high overall quality.
At present, the national medical reform has entered the deep water area. With the implementation of the new medical reform policies such as hospital drug control ratio, allowing doctors to practice more frequently, zero difference rate, prescription outflow, etc., the pharmaceutical company has further clarified the transformation and innovative development of medical sales, established a sales control division, further extended the original sales channels into the terminal chain market, and added new sales modes. The establishment of the Control and Marketing Division is an attempt to seamlessly link the agent and terminal mode, to more effectively grasp the terminal dynamics of the pharmaceutical market, to sort out channels, to control prices and to enhance the brand image, and then in the current pharmaceutical market environment to improve the drug market share, change the marketing ideas of enterprises. Zhou Wenyi said that in the next step, the pharmaceutical sales company will selectively cooperate with some large chain pharmacies with integrity and strong execution, and apply the concept of equal emphasis on sales and academic research to the development of sales control work, so as to better expand and optimize the peak brand.
Jiang Xiaomeng, chairman of the group company and chairman of the pharmaceutical company, and Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, attended the meeting and commented on the work of the agent sales team. Chairman Jiang Xiaomeng put forward requirements on the classification of agents, the handling of the relationship between sales control and agents, hospital medical association, secondary bargaining, and the introduction of the system. He hoped that the pharmaceutical sales company would do a good job in the classification of agents, product quantity, team building, etc.
Huang Jinlong put forward requirements to the management team of the pharmaceutical sales company and the regional managers respectively. He hoped that the management team would run more markets and know the first-line information in a timely manner. The introduction of policies should be based on stimulating the enthusiasm of regional managers and agents and increasing sales volume, and increase the optimization and integration of regional managers. Do a good job in logistics support to serve the market and customers. Regional managers should strictly implement the company's management system and standardize personal behavior; strengthen their own learning and improve their own quality; increase high-quality agents and optimize the structure of agents; pass the company's policies to agents to the letter, and help agents solve problems in a timely manner; enhance awareness of hardship. (Reporter Ni Yingzhen)
More information
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The Party Committee of the Group organized a thematic education seminar to study
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Daye Peak Cement Company, National "Green Factory"!
The Ministry of Industry and Information Technology recently announced the 2022 national green manufacturing list, Daye Peak Cement Company successfully ranked among the national "green factories. Green manufacturing is also known as environmentally conscious manufacturing, that is, in the manufacturing process, a modern manufacturing model that comprehensively considers environmental impact and resource benefits. Its purpose is to use technical means to optimize manufacturing procedures, minimize the impact on the environment (negative effect), and resource utilization The highest rate, and the coordination and optimization of economic and social benefits of enterprises, so as to achieve the purpose of resource conservation and sustainable development. In recent years, with the rapid development of social economy, the state attaches great importance to the construction of ecological civilization and ecological environment protection, and further promoting the construction of green manufacturing system has become an important means to promote high-quality development and maintain green water and green mountains forever. As an important part of the green manufacturing system, the Ministry of Industry and Information Technology has organized and carried out the creation of national-level green factories since 2017, and has conducted nationwide selection. It is an authoritative recognition for companies that meet the "green development" and aims to improve my country's green Manufacturing system, comprehensive implementation of green manufacturing, and help the industrial sector achieve the goal of carbon peak and carbon neutrality, it is an important way to promote the structural optimization of various industries, to get out of trouble and upgrade, and to improve quality and efficiency. Green factory refers to the realization of land intensive, raw materials harmless, clean production, waste resources, energy low-carbon factories. As the production unit of the manufacturing industry, the factory is the main body of the implementation of green manufacturing, which belongs to the core support unit of the green manufacturing system, focusing on the greening of the production process. Over the years, Daye Jianfeng has been adhering to the concept of green and low-carbon development, making every effort to build a garden-style factory. Through formulating plans and subdividing targets, it has clearly defined the total energy consumption and pollutant emission targets, and through carrying out school-enterprise cooperation to promote industry-university-research, it has actively implemented the strategy of "carbon peak and carbon neutrality", invested a huge amount of funds every year for technological transformation, and successively implemented technological transformation projects such as electric bags and low-nitrogen combustion upgrading, take the lead in the application of emission reduction technologies such as wet desulfurization and precise denitrification in the cement industry in Hubei Province, and continue to promote energy conservation, consumption reduction, and emission reduction. After the technical transformation, the company can save 3000 tons of standard coal every year, reduce the intensity of carbon dioxide emissions by 3.6, improve the level of energy-saving and green environmental protection management, and achieve the goal of creating a green factory. Being rated as a national-level green factory is not only a high affirmation and encouragement of Daye Peak's adherence to green, low-carbon and innovative development, but also an opportunity for Daye Peak to further promote green development. The person in charge of Daye Peak said that in accordance with national requirements, local industrial and information authorities should strengthen the connection between the units listed in the green manufacturing list and relevant industrial policies, give full play to the demonstration role of point to area, lead the green transformation of the manufacturing industry in the region, strengthen tracking guidance and dynamic management, and review the key indicators specified in the dynamic management table, Daye Peak will be in the future work, we will continue to further promote the management of environmental protection, energy conservation and emission reduction, give full play to the leading role of green factories in benchmarking, make low-carbon energy conservation, green environmental protection and reduce energy consumption the main keynote of enterprise development, and make continuous efforts to promote the high-quality development of enterprises and local economy. (Junin)
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"Cement Economy 50 People Forum" Jiang Xiaomeng Talk about the Future Development of Cement Industry
On March 14, the "Cement Economy 50 Forum" hosted by China Cement Network was held in Hangzhou, inviting 50 influential economic figures in the cement industry to discuss the future development of China's cement industry. Jiang Xiaomeng, chairman of the group company, was invited to attend the forum to discuss the development of the cement industry with his peers. The theme of this forum is "strengthening confidence, seeking breakthrough, and promoting development". It aims to point out the disadvantages of "mud", actively provide suggestions for the competent departments, enterprise transformation and upgrading, strategic and tactical decision-making in the difficult period of the cement industry, and provide new think tank opinions and methods to help form a new cement economic ecology. In the context of the sharp decline in demand, the cement industry is trapped inside and outside, how to revive the glory? How do cement companies survive and develop next? Around these two topics, the guests at the meeting had a heated discussion. Jiang Xiaomeng pointed out in his speech at the forum that the development of any enterprise is inseparable from the healthy development of the industry. Only when the industry is good can the enterprise be good, and the interests of the industry are greater than the interests of the enterprise. In addition, the competition of similar enterprises should seek a breakthrough from the differentiation, and it is unreasonable to blindly pursue low prices. Industry synergy, industry synergy, supply, demand, price, to find a common price line, on the basis of competition and cooperation, from the management services, cost control and other aspects to highlight the advantages of enterprises. The participants reached consensus on many issues after heated discussions. It is generally believed that 2022 is the most complex year in the cement industry in the past decade, affected by the multi-point spread of the epidemic, real estate downturn and other factors, the cement market demand is sluggish, the contradiction between supply and demand is prominent, prices are falling rapidly, business difficulties, the pace of steady growth of the industry is blocked. Entering 2023, under the macroeconomic situation of stabilizing the economy and promoting development, as well as various regions stepping up efforts to promote the construction of major projects, cement demand is expected to increase in 2023 compared with 2022, and the situation in the second half of the year will be better than that in the first half. However, under the expectation of restorative growth in demand, the cement industry is still facing uncertainties such as continued bottoming of real estate, high energy costs, and overcapacity. In this regard, we should resolutely maintain the normal order of the industry, make concerted efforts to help the industry get out of the predicament, and firmly implement staggered peak production. Through mergers and acquisitions, carbon quotas, energy efficiency indicators, environmental protection indicators, coal indicators, market competition and other means to further resolve the contradiction of overcapacity, optimize the industrial layout, and adhere to innovation-driven in digital, intelligent and green development, so as to promote and finally realize the high-quality development of the cement industry. (this newspaper reporter)
2023
03-21
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