Advanced Elegance, Outstanding Staff of 2021 Group Company, Wang Bingbing Gone from Behind the Scene to the Front
Release time:
2022-12-13
Wang Bingbing is "Old Peak " who has been working in Jianfeng Group since graduation. Graduated from Shenyang Pharmaceutical University in 2009 and entered the central laboratory of Jianfeng Pharmaceutical Company. 2013 went to Jianfeng Health to engage in quality and research and development. The following year he transferred to market management. 2020 was also in charge of sales due to personnel adjustment, responsible for docking the company's direct management of customers.
Market management is mainly responsible for product promotion, sales channel layout, etc., comparing sales, similar to the role of behind-the-scenes operation planning. When he went to the front of the stage and started his own practical exercises, Wang Bingbing found out that this was completely different from his previous understanding when watching other people's operations. There are thousands of customers, some kind and easy-to-talk, some honest and frank, some haggle over every ounce, and some are more emotional. How to communicate with customers and deal with various situations is a big test for Wang Bingbing. "I have learned more in actual work than in school " .
In the most extreme case, Wang Bingbing was scolded and cried several times by a strong customer. That customer is the first time to contact the health food industry. He pursues perfection and is very concerned about whether things develop according to his own ideas. The product packaging is designed by himself, and the packaging materials are also his own choice. The products commissioned by
are 2 liquid soft bags with different formulas (day and night combination). One of the raw materials will be heated to produce gas during processing, and will bulge a little when bagging. The other raw material has no gas production phenomenon and is relatively flat. After packing, one of the two boxes will appear full and the other will appear loose. Wang Bingbing and his colleagues didn't care. The customer looked at it carefully and felt it with his hand. He was very unhappy and asked for repackaging. He opened the box again and found that there were some dots and some strips of glue in the box. He felt very unsightly and unprofessional. He was furious and scolded Wang Bingbing and his colleagues.
Grievance belongs to injustice. In line with the service concept of customer first, Wang Bingbing quickly arranged for urgent rework. The box was redone and the bag was repackaged, so the customer was relieved. After the order was completed normally, the other party also asked his colleagues to apologize, which means "no deal " .
Health care products have a high degree of personalization, with many types and ways of materials and packaging, and customized packaging designs are even more varied. And each customer has his own appeal and expression, the packaging of e-commerce channels should be fancy, those for female consumers should be colorful, and those for middle-aged and elderly groups should be stable and atmospheric, mainly red and gold. Every time the outer packaging is designed, it is common for customers to pick several or more than a dozen schemes in a row.
has a customer who processes spore oil. His two brands are divided into multiple distributors, each with different packaging. The products are divided into 30 grain package, 60 grain package, 120 grain package, etc. The number of bottles in a box is different, and each bottle is divided into different grain numbers. There are dozens of specifications after cross calculation, while the bottles, sealing labels, anti-fake codes, instructions, folds, sulfuric acid paper, etc. used in different specifications are also different. In case of this kind of situation, Wang Bingbing will make his own small account, print out the list, check it repeatedly at any time and check with customers regularly.
When designing packaging, customers sometimes have clear demands and have to make it look like so-and-so. Sometimes I don't know what I want, and I only have a vague feeling in my heart. Look at similar products on the market. This one has good packaging and which one has good packaging and wants to imitate and learn. After much contact, Wang Bingbing gained experience and kept the packaging design he had done before for customers' reference and selection. When Wang Bingbing brought her products to the exhibition for publicity, she met a customer who especially liked to imitate, which left a deep impression on her. The other party asked many design companies before looking for it, but they still felt that it was not enough. They asked Wang Bingbing to see all the design drafts in her hand. Some sample boxes were commissioned by other companies for healthy processing. The customer's information was not convenient to send out, and Wang Bingbing did not give it. As a result, he went to the box in the background of the exhibition and forcibly brought the sample boxes, which made people laugh and cry.
Wang Bingbing was impatient and introverted before. Through communicating with customers, she also became much more easygoing and cheerful. On the whole, Wang Bingbing thinks that he is relatively lucky, and the change of work is smooth and smooth. With the experience accumulated in following up products in quality and R & D positions, he has a detailed understanding of the details of the products, and has a reasonable basis for communicating with customers, which makes it easier for them to be convinced. However, she tries hard to treat her customers in the same way as friends, family members or best friends, so that both parties can make money and have good continuity after talks.
In the past two years, the impact of the epidemic and the economic situation, all kinds of exhibitions postponed, offline activities blocked, health care products sales encountered certain difficulties, Wang Bingbing himself also quite coincidentally experienced "where to isolate " stage, ran several places in a row, all encountered the epidemic point. Once she was in a hurry to visit customers in Hangzhou. When the prevention and control situation at the destination was stable, she was busy rushing over and broke out again. She was quarantined when she returned to gold and almost missed the New Year. However, Wang Bingbing believes that the difficulties are temporary. If we conscientiously sum up experience, overcome shortcomings, and work harder to grow and learn, we will certainly be able to do a better job in the future.
(Reporter Chen Shengmu)
More information
On January 4, the Jinhua Federation of Industry and Commerce held the sixth member congress. Jiang Xiaomeng, chairman of the group company, was elected as the chairman of the Jinhua Federation of Industry and Commerce at the meeting, and served as 20 "2016 Xinyi Good Wu Merchants" One of the commendations from relevant departments. Jinhua city leaders Zhao Guangjun, and military and civilian, Huang Jinchao, Chen Xiao, Shao Guoqiang, Xu Zhangcai attended the opening ceremony of the conference. Zhao Guangjun, Secretary of the municipal Party committee, congratulated the convening of the conference on behalf of the four groups of the city. He hoped that the Federation of industry and Commerce at all levels and the majority of non-public economic personages would unify their thoughts and actions to the deployment requirements of the plenary session of the municipal Party committee, further strengthen their confidence, grasp the general trend, forge ahead, always maintain the correct political direction, firmly promote the development of non-public economy, and make greater contributions to the rise of Zhejiang. At this meeting, Jiang Xiaomeng, chairman of the group company, was elected as the new chairman of the Jinhua City Federation of Industry and Commerce. Jiang Xiaomeng said in his speech that the Federation of Industry and Commerce is a bridge and link between the party and the government to connect with people in the non-public economy, an assistant to the government in managing and serving the non-public economy, and an important window for the interests of the broad non-public economy. it represents the fundamental interests of the broad non-public economy. In the next five years, the new Federation of Industry and Commerce will continue to enhance cohesion and influence based on service; give full play to the role of "guidance" and "bridge", and always maintain sensitivity to the new situation with advanced awareness and long-term vision, and pay close attention to domestic and foreign Industrial development trends and economic development trends, timely discover new situations, study new problems, and act as a bridge between the government and enterprises
2020
07-31
Compilation of Three-year Operation Plan Completed
After many discussions and revisions, the three-year business plan compiled by the group's subordinate enterprises was finalized in early December and compiled into a book. In order to continuously improve the company's core competitiveness and sustainable development capabilities, the group company completed the company's five-year development plan in 2013 after many discussions, and clarified the development concept of "cooperative innovation to strengthen the main business, standardize science and seek development", Put forward the role of cement as a base player and be a cost leader in the regional market; medicine is guided by scientific and technological innovation and a market leader in segmented fields. And on this basis, the specific strategic objectives and development direction are formulated. In the second half of this year, on the basis of the pilot medium-and long-term economic responsibility system of the International Trade Company and Jinhua Pharmaceutical Company, the company requires each industrial sector to prepare its own three-year business plan. This is not only one of the actions to implement the strategic plan of the group company, but also an extension of the development strategy of the group company. After full discussion and revision, the current three-year business plan has been compiled into a book, which will become the work guide for the company's professional companies and directly affiliated enterprises in the future. The preparation of medium and long-term development plans, so that the company's managers at all levels more clear about the future direction of development, to be able to develop work objectives and work plans with a long-term vision, to avoid short-sighted behavior in management, the work of the enterprise to do fine, solid, detailed, and at the same time more fully and effectively mobilize the enthusiasm of personnel at all levels. The company requires subordinate enterprises to do a good job in the publicity and implementation of the "three-year business plan" of the enterprise, and in the annual work objectives
2020
07-31
Compilation of Three-year Operation Plan Completed
After many discussions and revisions, the three-year business plan compiled by the group's subordinate enterprises was finalized in early December and compiled into a book. In order to continuously improve the company's core competitiveness and sustainable development capabilities, the group company completed the company's five-year development plan in 2013 after many discussions, and clarified the development concept of "cooperative innovation to strengthen the main business, standardize science and seek development", Put forward the role of cement as a base player and be a cost leader in the regional market; medicine is guided by scientific and technological innovation and a market leader in segmented fields. And on this basis, the specific strategic objectives and development direction are formulated. In the second half of this year, on the basis of the pilot medium-and long-term economic responsibility system of the International Trade Company and Jinhua Pharmaceutical Company, the company requires each industrial sector to prepare its own three-year business plan. This is not only one of the actions to implement the strategic plan of the group company, but also an extension of the development strategy of the group company. After full discussion and revision, the current three-year business plan has been compiled into a book, which will become the work guide for the company's professional companies and directly affiliated enterprises in the future. The preparation of medium and long-term development plans, so that the company's managers at all levels more clear about the future direction of development, to be able to develop work objectives and work plans with a long-term vision, to avoid short-sighted behavior in management, the work of the enterprise to do fine, solid, detailed, and at the same time more fully and effectively mobilize the enthusiasm of personnel at all levels. The company requires subordinate enterprises to do a good job in the publicity and implementation of the "three-year business plan" of the enterprise, and in the annual work objectives
2020
07-31
Since the beginning of the 2016 qualification evaluation work of the group company in late November, it has been carried out in an orderly manner according to the established procedures. Compared with previous years, this year, according to the actual situation of the company, new cement plate job settings and development channels and other content. According to the provisions of the Company's Measures for the Administration of Staff Qualifications, the scope of application of the qualification assessment is for all employees of the Group's non-administrative position series, which is divided into three categories: management, technology and technical operation. Among them, the management and technical categories are divided into five grades, each with 2-4 grades; the mechanic operation category is divided into four grades, each with 2-4 grades. The Group Company establishes a qualification evaluation committee, which is responsible for guiding the evaluation of the qualifications of the Group Company, and conducting the evaluation of the qualifications of each department (office) of the Group Company and the qualifications of four levels and above within the scope of the Group Company; professional companies and directly affiliated enterprises establish an evaluation organization, which is responsible for the evaluation of the qualifications of the enterprise and subordinate enterprises at level 3 and below; the Human Resources Department of CNPC is responsible for organizing the review work and carrying out the transactional work of qualification management. Compared with previous years, the company has made a supplementary revision to the "Measures for the Administration of Employee Qualifications" this year, adding a "cement sector position setting and development channel", aiming at the actual situation and professional characteristics of the current two cement companies implementing job optimization, positions such as safety and environmental protection management, sales management, procurement, warehouse management, quality management, equipment maintenance (management), electrical maintenance (management), process operation, inspection workers, etc. are set up respectively, and different levels are divided, and corresponding evaluation standards are set. In accordance with the Management Measures, the post
2020
07-31
Compilation of Three-year Operation Plan Completed
After many discussions and revisions, the three-year business plan compiled by the group's subordinate enterprises was finalized in early December and compiled into a book. In order to continuously improve the company's core competitiveness and sustainable development capabilities, the group company completed the company's five-year development plan in 2013 after many discussions, and clarified the development concept of "cooperative innovation to strengthen the main business, standardize science and seek development", Put forward the role of cement as a base player and be a cost leader in the regional market; medicine is guided by scientific and technological innovation and a market leader in segmented fields. And on this basis, the specific strategic objectives and development direction are formulated. In the second half of this year, on the basis of the pilot medium-and long-term economic responsibility system of the International Trade Company and Jinhua Pharmaceutical Company, the company requires each industrial sector to prepare its own three-year business plan. This is not only one of the actions to implement the strategic plan of the group company, but also an extension of the development strategy of the group company. After full discussion and revision, the current three-year business plan has been compiled into a book, which will become the work guide for the company's professional companies and directly affiliated enterprises in the future. The preparation of medium and long-term development plans, so that the company's managers at all levels more clear about the future direction of development, to be able to develop work objectives and work plans with a long-term vision, to avoid short-sighted behavior in management, the work of the enterprise to do fine, solid, detailed, and at the same time more fully and effectively mobilize the enthusiasm of personnel at all levels. The company requires subordinate enterprises to do a good job in the publicity and implementation of the "three-year business plan" of the enterprise, and in the annual work objectives
2020
07-30
"Peak" was identified as China's well-known trademark
Recently, the Trademark Office of the State Administration for Industry and Commerce issued a document that the "Jianfeng" trademark held by Jianfeng Pharmaceutical Company was recognized as a well-known trademark. The main contents of the "Reply of the Trademark Office of the State Administration for Industry and Commerce on the Identification of" Jianfeng "Trademark as a Well-known Trademark" (Shang Standard Chi Zi [2016] No. 121) are as follows: according to the relevant provisions of the Trademark Law, the regulations for the implementation of the Trademark Law and the provisions on the identification and protection of well-known trademarks, after examination and research, it is recognized that the registered trademark of "Jianfeng" used by Zhejiang Jianfeng Pharmaceutical Co., Ltd. in category 5 of the International Classification of Goods and Services for Trademark Registration is a well-known trademark. The identification of the well-known trademark has effectively enhanced the brand value of the company, helped to improve the popularity of the company's products, and further strengthened the protection of the "peak" trademark. (Zhou Hengbin) News link: "well-known trademark" (Well-knownTradeMark), also known as well-known trademark, first appeared in the Paris Convention for the Protection of Industrial property signed in 1883. According to international and domestic intellectual property laws and regulations, the well-known trademark system is created to fully protect the legitimate rights and interests of well-known trademark owners. Its purpose is to reasonably protect the relevant trademark ownership, maintain fair competition, and stop infringement of others' trademark exclusive rights. behavior. China joined the Convention in 1984, according to the provisions of the Convention to give special legal protection to well-known trademarks, has become an important part of China's trademark legal work. Well-known trademarks in China (ChinaFam
2020
07-31
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