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Advanced Elegance, Outstanding Staff of 2021 Group Company, Wang Bingbing Gone from Behind the Scene to the Front

Release time:

2022-12-13

Wang Bingbing is "Old Peak " who has been working in Jianfeng Group since graduation. Graduated from Shenyang Pharmaceutical University in 2009 and entered the central laboratory of Jianfeng Pharmaceutical Company. 2013 went to Jianfeng Health to engage in quality and research and development. The following year he transferred to market management. 2020 was also in charge of sales due to personnel adjustment, responsible for docking the company's direct management of customers.

Market management is mainly responsible for product promotion, sales channel layout, etc., comparing sales, similar to the role of behind-the-scenes operation planning. When he went to the front of the stage and started his own practical exercises, Wang Bingbing found out that this was completely different from his previous understanding when watching other people's operations. There are thousands of customers, some kind and easy-to-talk, some honest and frank, some haggle over every ounce, and some are more emotional. How to communicate with customers and deal with various situations is a big test for Wang Bingbing. "I have learned more in actual work than in school " .

In the most extreme case, Wang Bingbing was scolded and cried several times by a strong customer. That customer is the first time to contact the health food industry. He pursues perfection and is very concerned about whether things develop according to his own ideas. The product packaging is designed by himself, and the packaging materials are also his own choice. The products commissioned by

are 2 liquid soft bags with different formulas (day and night combination). One of the raw materials will be heated to produce gas during processing, and will bulge a little when bagging. The other raw material has no gas production phenomenon and is relatively flat. After packing, one of the two boxes will appear full and the other will appear loose. Wang Bingbing and his colleagues didn't care. The customer looked at it carefully and felt it with his hand. He was very unhappy and asked for repackaging. He opened the box again and found that there were some dots and some strips of glue in the box. He felt very unsightly and unprofessional. He was furious and scolded Wang Bingbing and his colleagues.

Grievance belongs to injustice. In line with the service concept of customer first, Wang Bingbing quickly arranged for urgent rework. The box was redone and the bag was repackaged, so the customer was relieved. After the order was completed normally, the other party also asked his colleagues to apologize, which means "no deal " .

Health care products have a high degree of personalization, with many types and ways of materials and packaging, and customized packaging designs are even more varied. And each customer has his own appeal and expression, the packaging of e-commerce channels should be fancy, those for female consumers should be colorful, and those for middle-aged and elderly groups should be stable and atmospheric, mainly red and gold. Every time the outer packaging is designed, it is common for customers to pick several or more than a dozen schemes in a row.

has a customer who processes spore oil. His two brands are divided into multiple distributors, each with different packaging. The products are divided into 30 grain package, 60 grain package, 120 grain package, etc. The number of bottles in a box is different, and each bottle is divided into different grain numbers. There are dozens of specifications after cross calculation, while the bottles, sealing labels, anti-fake codes, instructions, folds, sulfuric acid paper, etc. used in different specifications are also different. In case of this kind of situation, Wang Bingbing will make his own small account, print out the list, check it repeatedly at any time and check with customers regularly.

When designing packaging, customers sometimes have clear demands and have to make it look like so-and-so. Sometimes I don't know what I want, and I only have a vague feeling in my heart. Look at similar products on the market. This one has good packaging and which one has good packaging and wants to imitate and learn. After much contact, Wang Bingbing gained experience and kept the packaging design he had done before for customers' reference and selection. When Wang Bingbing brought her products to the exhibition for publicity, she met a customer who especially liked to imitate, which left a deep impression on her. The other party asked many design companies before looking for it, but they still felt that it was not enough. They asked Wang Bingbing to see all the design drafts in her hand. Some sample boxes were commissioned by other companies for healthy processing. The customer's information was not convenient to send out, and Wang Bingbing did not give it. As a result, he went to the box in the background of the exhibition and forcibly brought the sample boxes, which made people laugh and cry.

Wang Bingbing was impatient and introverted before. Through communicating with customers, she also became much more easygoing and cheerful. On the whole, Wang Bingbing thinks that he is relatively lucky, and the change of work is smooth and smooth. With the experience accumulated in following up products in quality and R & D positions, he has a detailed understanding of the details of the products, and has a reasonable basis for communicating with customers, which makes it easier for them to be convinced. However, she tries hard to treat her customers in the same way as friends, family members or best friends, so that both parties can make money and have good continuity after talks.

In the past two years, the impact of the epidemic and the economic situation, all kinds of exhibitions postponed, offline activities blocked, health care products sales encountered certain difficulties, Wang Bingbing himself also quite coincidentally experienced "where to isolate " stage, ran several places in a row, all encountered the epidemic point. Once she was in a hurry to visit customers in Hangzhou. When the prevention and control situation at the destination was stable, she was busy rushing over and broke out again. She was quarantined when she returned to gold and almost missed the New Year. However, Wang Bingbing believes that the difficulties are temporary. If we conscientiously sum up experience, overcome shortcomings, and work harder to grow and learn, we will certainly be able to do a better job in the future.

(Reporter Chen Shengmu)

More information

The company requires each business segment to formulate medium-and long-term business plans.

According to our newspaper, "if an enterprise wants to develop in the long run, first of all, managers should have a long-term vision." On July 24, when general manager Yu Jianhong deployed the work for the second half of the year at the semi-annual meeting of the group company, he specifically asked all enterprises to formulate specific medium-and long-term business development plans for the next three to five years according to the industrial development trend and the group development strategy. Before making arrangements for the specific key work in the second half of the year, Yu Jianhong emphatically put forward the requirements for each business sector to formulate a business strategy plan for 2016-2018 according to the industry development trend and the group's development strategy. Yu Jianhong pointed out that the current group company's strategic decision-making and strategic development capabilities and efficiency still need to be improved. The publicity, understanding and implementation of the group's development strategy by various companies are not in place. The lack of medium and long-term business planning in each business sector restricts the business of the company. Development, cultivation of core products and profitability, construction of product brands, improvement of business scale and comprehensive strength. Last year, the group company asked the international trading company to formulate three-year work objectives and sign a three-year economic responsibility system with the company's management team. The actual effect shows that this has made the management team's management ideas clearer and more scientific and rational in terms of target setting, work arrangement and business development. For this reason, the group company put forward the requirements for the formulation of medium and long-term development plans for each business sector at this meeting. According to the industry characteristics of each business segment, market environment and other specific circumstances, the company makes requirements for the key content of the development plan of each business segment. For example, the pharmaceutical sector focuses on sales growth targets for key profitable products, product development and

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Compared with the past, a new content has been added in the half year of this year-on the morning of July 24, according to the different industrial sectors of the company, the participating managers were divided into three groups: pharmaceutical industry, cement industry and other industries for special discussion. The theme of the discussion was clear in the meeting notice a week ago: under the current economic situation and industrial environment, how to maintain the improvement of corporate profitability and how to promote better and faster development of enterprises. Jiang Xiaomeng, chairman of the group, and Yu Jianhong, general manager of the group, made guiding speeches in three groups. After the group discussion, the group leaders made a summary report at the conference. Due to the clear theme of the discussion, the management personnel at the meeting were well prepared, and the sparks of ideas collided from time to time during the discussion. Due to the different industrial characteristics and market environment, the communication content of each group also has different emphasis. For example, the pharmaceutical group is most concerned about adjusting marketing strategies, handling the relationship between price and quantity, strengthening technological innovation to improve production efficiency and product quality, and subdividing professional fields to make characteristic markets, etc.; the cement group is more focused on reducing energy consumption, strengthening internal control and management optimization, improving operation efficiency, and extending to upstream and downstream industries; other industry groups have more urgent requirements for clear corporate positioning, strengthening business integration, innovating marketing models, and controlling business risks. But in the final analysis, no matter which aspect the speech focuses on, it finally falls on one point: business operations are facing huge crises and challenges, and they must undergo transformation and upgrading, seek rapid development, and highlight the siege of market competition. Some participants said that due to the correlation between the company's various industries

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