Advanced Elegance, Outstanding Staff of 2021 Group Company, Wang Bingbing Gone from Behind the Scene to the Front
Release time:
2022-12-13
Wang Bingbing is "Old Peak " who has been working in Jianfeng Group since graduation. Graduated from Shenyang Pharmaceutical University in 2009 and entered the central laboratory of Jianfeng Pharmaceutical Company. 2013 went to Jianfeng Health to engage in quality and research and development. The following year he transferred to market management. 2020 was also in charge of sales due to personnel adjustment, responsible for docking the company's direct management of customers.
Market management is mainly responsible for product promotion, sales channel layout, etc., comparing sales, similar to the role of behind-the-scenes operation planning. When he went to the front of the stage and started his own practical exercises, Wang Bingbing found out that this was completely different from his previous understanding when watching other people's operations. There are thousands of customers, some kind and easy-to-talk, some honest and frank, some haggle over every ounce, and some are more emotional. How to communicate with customers and deal with various situations is a big test for Wang Bingbing. "I have learned more in actual work than in school " .
In the most extreme case, Wang Bingbing was scolded and cried several times by a strong customer. That customer is the first time to contact the health food industry. He pursues perfection and is very concerned about whether things develop according to his own ideas. The product packaging is designed by himself, and the packaging materials are also his own choice. The products commissioned by
are 2 liquid soft bags with different formulas (day and night combination). One of the raw materials will be heated to produce gas during processing, and will bulge a little when bagging. The other raw material has no gas production phenomenon and is relatively flat. After packing, one of the two boxes will appear full and the other will appear loose. Wang Bingbing and his colleagues didn't care. The customer looked at it carefully and felt it with his hand. He was very unhappy and asked for repackaging. He opened the box again and found that there were some dots and some strips of glue in the box. He felt very unsightly and unprofessional. He was furious and scolded Wang Bingbing and his colleagues.
Grievance belongs to injustice. In line with the service concept of customer first, Wang Bingbing quickly arranged for urgent rework. The box was redone and the bag was repackaged, so the customer was relieved. After the order was completed normally, the other party also asked his colleagues to apologize, which means "no deal " .
Health care products have a high degree of personalization, with many types and ways of materials and packaging, and customized packaging designs are even more varied. And each customer has his own appeal and expression, the packaging of e-commerce channels should be fancy, those for female consumers should be colorful, and those for middle-aged and elderly groups should be stable and atmospheric, mainly red and gold. Every time the outer packaging is designed, it is common for customers to pick several or more than a dozen schemes in a row.
has a customer who processes spore oil. His two brands are divided into multiple distributors, each with different packaging. The products are divided into 30 grain package, 60 grain package, 120 grain package, etc. The number of bottles in a box is different, and each bottle is divided into different grain numbers. There are dozens of specifications after cross calculation, while the bottles, sealing labels, anti-fake codes, instructions, folds, sulfuric acid paper, etc. used in different specifications are also different. In case of this kind of situation, Wang Bingbing will make his own small account, print out the list, check it repeatedly at any time and check with customers regularly.
When designing packaging, customers sometimes have clear demands and have to make it look like so-and-so. Sometimes I don't know what I want, and I only have a vague feeling in my heart. Look at similar products on the market. This one has good packaging and which one has good packaging and wants to imitate and learn. After much contact, Wang Bingbing gained experience and kept the packaging design he had done before for customers' reference and selection. When Wang Bingbing brought her products to the exhibition for publicity, she met a customer who especially liked to imitate, which left a deep impression on her. The other party asked many design companies before looking for it, but they still felt that it was not enough. They asked Wang Bingbing to see all the design drafts in her hand. Some sample boxes were commissioned by other companies for healthy processing. The customer's information was not convenient to send out, and Wang Bingbing did not give it. As a result, he went to the box in the background of the exhibition and forcibly brought the sample boxes, which made people laugh and cry.
Wang Bingbing was impatient and introverted before. Through communicating with customers, she also became much more easygoing and cheerful. On the whole, Wang Bingbing thinks that he is relatively lucky, and the change of work is smooth and smooth. With the experience accumulated in following up products in quality and R & D positions, he has a detailed understanding of the details of the products, and has a reasonable basis for communicating with customers, which makes it easier for them to be convinced. However, she tries hard to treat her customers in the same way as friends, family members or best friends, so that both parties can make money and have good continuity after talks.
In the past two years, the impact of the epidemic and the economic situation, all kinds of exhibitions postponed, offline activities blocked, health care products sales encountered certain difficulties, Wang Bingbing himself also quite coincidentally experienced "where to isolate " stage, ran several places in a row, all encountered the epidemic point. Once she was in a hurry to visit customers in Hangzhou. When the prevention and control situation at the destination was stable, she was busy rushing over and broke out again. She was quarantined when she returned to gold and almost missed the New Year. However, Wang Bingbing believes that the difficulties are temporary. If we conscientiously sum up experience, overcome shortcomings, and work harder to grow and learn, we will certainly be able to do a better job in the future.
(Reporter Chen Shengmu)
More information
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