Huang Ping Jianfeng has a "book sharing meeting"
Release time:
2022-09-27
Huang Ping Jianfeng Cement Company has a "Book Club " .
book is "book " of "reading " ; Enjoy, is "share " "enjoy " . As the name suggests, this is a group or activity that advocates reading and sharing.
The members of the Book Club are all salesmen in the marketing department of Huang Ping Peak. The time for holding activities is usually in the spare time after the monthly marketing meeting. The content of the sharing is not only to introduce the books I have read recently, but also to my personal experience after reading this book.
9 September , the reporter attended a book enjoyment meeting in Huang Ping Jianfeng. In the
activity, nine salesmen who usually travel around the front line of the market, together with Liu Jinpan, manager of the marketing department, took turns to introduce their reading situation during the month - , what topics, what contents, what feelings they had after reading, and so on. These books are recommended by relatives, friends and colleagues, and also optional. They involve interpersonal communication, customer psychology, history, novels, and even pure "Technology Flow " "Cement Quality Inspector.
Reporters found from the sharing of salesmen that although the contents and themes are different, the book selection is not entirely based on their own reading preferences, but consciously holds the purpose of "to make up for the short board " . For example, introverted Wu Yunqiao felt that his oral expression ability was not good, so he chose "Practical Eloquence Knowledge and Skills"; Liu Chenqian, who entered Huang Ping Peak after leaving school, lacked social experience and chose "Chinese Social Internship"; Yang Wentao chose "Modern Chinese History" in order to expand his knowledge and have more topics with customers. Pan Zonghua, who has just finished his half-month internship in the quality inspection department, is continuing "gnawing " "Cement quality inspector" and making up cement craft knowledge class ... In the process of reading, they do not pursue "one-time cool " , but refer to the actual work to deepen their understanding. For example, in the novel Wolf Totem, what Chen Jianfei valued most was the teamwork of the wolves. Pan Yiyuan, who fought alone "to break into the society " years, paid more attention to the communication of team members in The Art of Communication ... When talking about the reading experience, several salesmen said at the same time, some contents "" in the book do not seem to be completely right ", or there is a distance from reality, so there should be identification and selection in practical application.
Book Fair was initiated by Yang Zhendong, Huang Ping's deputy general manager in charge of sales. He will try his best to attend as long as he has time. Huang Ping Jianfeng Marketing Department is a young team. Most of them had no cement sales experience before joining the company. There are also "who entered the factory gate " as soon as they left school. Although they have been trained in the market for two years, on the whole, they are still immature in reporting and communicating at meetings at ordinary times, and their speech and behavior in the face of customers are also lacking in knowledge reserve. On the one hand, the activity of the book sharing meeting is "forcing " everyone to read "charging " to form learning habits; On the other hand, it is also the most complete opportunity for the marketing regular meeting to enhance mutual understanding and communication in various aspects.
has been going on for half a year since July 3 . The activity has been carried out for six periods. What is the effect? "The most obvious effect of is to dare to speak and speak in an organized way. " Liu Jinpan said that Huang Ping's peak market is large, with scattered customers and distributors. Marketers leave the market early and return late, and most of them will rest early when they return to the office. At the beginning of the activity, there were often people who didn't know what to watch or say. The atmosphere was a little bit "Cold " . However, after half a year, the atmosphere was obviously much more relaxed and active, and there would be scenes of rushing to take on "Opening heavy responsibility " . This progress is also reflected in the marketing meeting. In the past, marketers' monthly reports often had only a few dry words, but now they are not only more organized and informative, but also have more elements of analysis and advice.
The management of the book sharing meeting is very 103 "flexible " . Apart from the relatively fixed activity time, there is no requirement for reading content and time limit. It is normal to change books every month for fast reading and three or four months for slow reading. Now, reading and sharing have become part of the working habits of Huang ping's peak salesmen. just as salesmen le chao chao said, "appreciate the beauty of words attentively when reading, listen carefully to everyone's sharing in activities, and really benefit a lot " . (Reporter Fu Yiwu)
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