Sales of summer heat prevention drugs in large pharmacies increased significantly
Release time:
2022-08-24
News from our newspaper # The high temperature continued after February, which is the peak season for sales of heatstroke prevention and cooling drugs. Peak pharmacies seized the opportunity to actively expand group buying customers, with significant year-on-year growth in the number of customers and sales.
Since the new crown epidemic, store epidemic prevention requirements are strict, customers need to enter the store multiple steps, coupled with four categories of drug sales restrictions, retail pharmacy business has generally been affected. In the face of difficulties, Jianfeng Pharmacy has actively explored its ideas and looked for sales growth points. From July , it has carefully selected the categories of heatstroke prevention drugs and has planned stock to ensure sufficient supply of goods and drugs in summer, so as to purchase a variety of varieties and varieties. Each category is equipped with multiple manufacturers, high, medium and low prices, for different customers to choose according to their respective situations.
The summer weather this year was sultry. There was no continuous precipitation after entering the plum. The high temperature weather started early and lasted for a long time. The heatstroke prevention and cooling drugs were popular. Jianfeng Pharmacy maintains old customers and develops new customers. Actively contact customers with more outdoor operations such as logistics and construction and more high-temperature workers; Actively participate in the bidding for heatstroke prevention drugs and group buying products. Fang Yanfei, manager of Shuangxi Store, who is responsible for contacting customers, said that the sales are mainly small group purchases, with a relatively small total amount and a large number of customers. According to the working characteristics and budget of different customers, drug combinations with different prices have been prepared. Each drug has been compared with other merchants in advance to set a reasonable price and improve the success rate of group purchases. In summer, many pharmacies are competing for the group purchase business of heatstroke prevention drugs. Some customers communicated four or five times and discussed it for a long time. Through hard work, the number of customers of group purchase of heatstroke prevention drugs increased from11 in the same period last year to 20 enterprises and institutions, with sales increasing by 209% year on year.
After the group purchase is negotiated, the business department will quickly transfer the goods according to the customer's demand to ensure timely supply. Among the heatstroke prevention drugs, liquid drugs such as Huoxiang Zhengqi water account for a large proportion. When delivery, customers have to be moved into warehouses, and some have to be transported upstairs. Most pharmacies are female employees, but everyone still overcomes difficulties and provides customers with the best quality. service. In addition to the group buying business, each store also has a variety of products for customers to buy in the store.Summer heatstroke prevention drug group purchase has increased, but it belongs to seasonal sales, the total amount is relatively small, and the gross profit of some drugs is low. In the future, the peak pharmacy will adjust its sales focus in due course, strengthen the sales of tonic drugs in autumn and winter, and intensify its efforts to build a famous doctor of traditional Chinese medicine. Continuously improve the product structure, implement
"one product with multiple regulations" in each store, and implement multi-manufacturer, multi-grade and multi-specification matching to promote sales of products with large sales volume; We should dig new growth points from multiple angles and seek ways to "break the game. (Reporter
Chen Shengmu)
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