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Huang Ping Peak Marketers Learn Digital Marketing

Release time:

2022-05-05

News from our newspaper In order to further improve sales skills, master more marketing knowledge, and achieve the goal of erudition and efficiency, 4# April 12 , all marketing staff of the marketing department of Huang Ping Jianfeng Cement Company participated in a live online training course on digital marketing.

This training invited Wu Changhong, a contracted lecturer of Bai Lang Education, a founder and promoter of value-added marketing for major customers, to conduct live training, explaining in detail the path of digital marketing and enterprise growth. With the rapid development of the Internet era, digital marketing has also been moved to the stage of the times. Digital marketing refers to a high-level marketing activity that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals, achieve marketing precision, and the marketing effect can be quantified, visualized, and digitized. Digital marketing uses marketing technology products and services to help companies or brands fully understand customers, establish marketing strategies based on data insights, and continue to interact with customers in a personalized manner to enhance customer experience and ultimately achieve business goals. In class, Mr. Wu Changhong analyzed and explained each link, and gave examples of each knowledge point. In order to quickly understand the experience of digital marketing to customers, he asked participants to interact as consumers.

This marketing class allowed the marketers to further understand the diversified marketing models. After class, all the staff also discussed some knowledge points that were not mastered or digested in time. (Chen Kaishou)

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