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Cable company to implement the "product word mark" publicity work

Release time:

2022-04-12

News from our newspaper # February 24 , Director Lu Bin of Jinhua Market Supervision and Administration Bureau and his party went to the cable company to inspect the implementation of the "Four Hundred Percent" on site.

"four hundred percent" refers to "100% publicity of quality commitment, 100% labeling of brand products, 100% bright labeling of factory workshops, and 100% implantation of advertising", which is the work requirement for Zhejiang-made "product word label" winning enterprises to improve brand awareness and expand brand influence. Recently, in response to the Jinhua Municipal Market Supervision and Administration Bureau's work and inspection requirements for the "four hundred percent" full coverage of the newly certified "product label" enterprises, the cable company has carried out self-examination and supplement to the publicity situation. The prominent positions such as the factory's frontage, workshop walls, brochures and product packaging have already achieved full coverage of publicity.

Lv Bin visited the cable company and had an in-depth discussion with the management team of the cable company. Zhang Ci, general manager of the cable company, introduced the adjustment of development strategy and the transformation of market positioning in recent years. Lv Bin said that the cable company's "product label" publicity work is relatively in place and has a high coverage rate. He emphasized that "product label" is a regional public brand in Zhejiang Province. It is not easy to get the "product label". This represents the level of development and progress of the cable company. He hopes that the cable company will give full play to the role and responsibility of the main force in improving the quality of the "product label" enterprise, start the "product word mark" and hit the market with its own brand. (Huang Yuan)

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