Not just a newspaper.
Release time:
2022-04-06
■ Xu Shuifa
, former editor-in-chief of Pufeng Group News, started publication years ago. He asked me to write some words, which reminds me of a small matter many years ago.
At that time, I was still working as a editor of an enterprise newspaper in an enterprise. I went on a business trip to a place in the north. I visited a famous scenic spot in the area and met an old man. During the chat, he learned that I edited the enterprise newspaper and said with a little surprise: then your enterprise must be very big and powerful. I asked him why he knew it, and he said, "If you can even run a newspaper, can this enterprise be small?" I said, in fact, running an enterprise newspaper for a year doesn't cost much. He said that newspapers are not products of enterprises and have no economic value. Obviously, your enterprises have a lot of money and do not care about the tens of thousands of dollars! I was dumb.
After the event, I guessed that the old man's thinking was probably still in the era when hundreds of thousands of people in the general counties and cities he was familiar with had only one party newspaper. Such a thought, an enterprise running a newspaper is indeed a great thing. Compared with the party newspaper, evening newspaper and all kinds of industry newspaper, enterprise newspaper should belong to a maverick newspaper. It carries the media mission of boosting enterprise development, promoting enterprise culture, publicizing enterprise brand, transmitting enterprise information, communicating inside and outside the enterprise, integrating the upper and lower levels of the enterprise, and sharing public resources. It has the function of a bridge and is the business card of the enterprise.
has been given the "Peak News" for more than ten years. I deeply feel that the purpose of the "Peak News" is to strictly follow the national laws and regulations on internal publications, and firmly grasp the purpose of the company to become bigger and stronger. The pulse of the company has timely delivered the dynamic news inside and outside the company, with exquisite layout design and rich and colorful content, it not only fully shows the macro development pace of the enterprise and the micro life dynamics of the employees, but also shows the ingenuity of the newspaper operators who are rigorous and earnest and strive for perfection.
Every time I open the envelope and open the "Spike Newspaper" with the fragrance of ink, I have an uncontrollable excitement in my heart, hoping that the new issue of the newspaper will bring me a new round of surprise and joy. For more than ten years, from the newspapers of this issue, we have seen Jianfeng Group's continuous "attack on the city and land " , making the territory of the enterprise bigger and bigger. From Jinhua in central Zhejiang to Zhejiang, the vigorous development pace has spread to many domestic provinces and cities such as Hubei and Yunnan. From the newspaper articles, I saw a number of high-level buildings published on the enterprise management, the development of insight into the peak management, but also saw countless vigorous to build a century of peak enterprise building to contribute their wisdom and strength of the peak front-line staff. Surprised by the rich and colorful activities inside and outside the enterprise introduced every year, with pictures and texts, making people relaxed and happy.
A newspaper, I always think that running a supplement can better reflect the ingenuity and level of the newspaper manager. The supplement of "Jianfeng Bao" is not inferior to that of general major newspapers. It is not only elegant and elegant in layout and changeable in style, but also rich and connotative in content. Even the genre covers poetry, prose, short novels, comics, photography, calligraphy and painting works, etc., just like a delicious literary feast carefully cooked with mountain delicacies and seafood. Gradually, it gives people a feeling that a "peak newspaper" is in hand, knowing all the internal and external matters of the peak and seeing through the development of the peak. Even if it is not a peak person, it is clear that there is a feeling of breathing with the peak and accompanying the peak to develop and grow together.
people often say "small enterprises rely on management, large enterprises rely on culture " . the unique corporate culture goes deep into everyone in the enterprise and is recognized by the public. only then can the enterprise win public praise and achieve a century-old foundation. therefore, the corporate culture is the "soul " of the enterprise. The "Soul " of corporate culture needs to be integrated into the "Shape " of corporate newspaper or other media to rely on, promote and support each other in order to complete the cultivation, support and promotion of corporate culture construction.
"Peak News" has been working hard for 30 years, publicizing corporate culture, carrying forward corporate spirit, establishing corporate image and casting corporate brand, which has become a golden business card of Jianfeng Group. The birthday of 30 is believed to be just for the sake of readjusting and setting off, speeding up and speeding up. Infinite scenery in the peak, over time, I believe that the "peak newspaper" will become the most dazzling light in the peak scenery.
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