Not just a newspaper.
Release time:
2022-04-06
■ Xu Shuifa
, former editor-in-chief of Pufeng Group News, started publication years ago. He asked me to write some words, which reminds me of a small matter many years ago.
At that time, I was still working as a editor of an enterprise newspaper in an enterprise. I went on a business trip to a place in the north. I visited a famous scenic spot in the area and met an old man. During the chat, he learned that I edited the enterprise newspaper and said with a little surprise: then your enterprise must be very big and powerful. I asked him why he knew it, and he said, "If you can even run a newspaper, can this enterprise be small?" I said, in fact, running an enterprise newspaper for a year doesn't cost much. He said that newspapers are not products of enterprises and have no economic value. Obviously, your enterprises have a lot of money and do not care about the tens of thousands of dollars! I was dumb.
After the event, I guessed that the old man's thinking was probably still in the era when hundreds of thousands of people in the general counties and cities he was familiar with had only one party newspaper. Such a thought, an enterprise running a newspaper is indeed a great thing. Compared with the party newspaper, evening newspaper and all kinds of industry newspaper, enterprise newspaper should belong to a maverick newspaper. It carries the media mission of boosting enterprise development, promoting enterprise culture, publicizing enterprise brand, transmitting enterprise information, communicating inside and outside the enterprise, integrating the upper and lower levels of the enterprise, and sharing public resources. It has the function of a bridge and is the business card of the enterprise.
has been given the "Peak News" for more than ten years. I deeply feel that the purpose of the "Peak News" is to strictly follow the national laws and regulations on internal publications, and firmly grasp the purpose of the company to become bigger and stronger. The pulse of the company has timely delivered the dynamic news inside and outside the company, with exquisite layout design and rich and colorful content, it not only fully shows the macro development pace of the enterprise and the micro life dynamics of the employees, but also shows the ingenuity of the newspaper operators who are rigorous and earnest and strive for perfection.
Every time I open the envelope and open the "Spike Newspaper" with the fragrance of ink, I have an uncontrollable excitement in my heart, hoping that the new issue of the newspaper will bring me a new round of surprise and joy. For more than ten years, from the newspapers of this issue, we have seen Jianfeng Group's continuous "attack on the city and land " , making the territory of the enterprise bigger and bigger. From Jinhua in central Zhejiang to Zhejiang, the vigorous development pace has spread to many domestic provinces and cities such as Hubei and Yunnan. From the newspaper articles, I saw a number of high-level buildings published on the enterprise management, the development of insight into the peak management, but also saw countless vigorous to build a century of peak enterprise building to contribute their wisdom and strength of the peak front-line staff. Surprised by the rich and colorful activities inside and outside the enterprise introduced every year, with pictures and texts, making people relaxed and happy.
A newspaper, I always think that running a supplement can better reflect the ingenuity and level of the newspaper manager. The supplement of "Jianfeng Bao" is not inferior to that of general major newspapers. It is not only elegant and elegant in layout and changeable in style, but also rich and connotative in content. Even the genre covers poetry, prose, short novels, comics, photography, calligraphy and painting works, etc., just like a delicious literary feast carefully cooked with mountain delicacies and seafood. Gradually, it gives people a feeling that a "peak newspaper" is in hand, knowing all the internal and external matters of the peak and seeing through the development of the peak. Even if it is not a peak person, it is clear that there is a feeling of breathing with the peak and accompanying the peak to develop and grow together.
people often say "small enterprises rely on management, large enterprises rely on culture " . the unique corporate culture goes deep into everyone in the enterprise and is recognized by the public. only then can the enterprise win public praise and achieve a century-old foundation. therefore, the corporate culture is the "soul " of the enterprise. The "Soul " of corporate culture needs to be integrated into the "Shape " of corporate newspaper or other media to rely on, promote and support each other in order to complete the cultivation, support and promotion of corporate culture construction.
"Peak News" has been working hard for 30 years, publicizing corporate culture, carrying forward corporate spirit, establishing corporate image and casting corporate brand, which has become a golden business card of Jianfeng Group. The birthday of 30 is believed to be just for the sake of readjusting and setting off, speeding up and speeding up. Infinite scenery in the peak, over time, I believe that the "peak newspaper" will become the most dazzling light in the peak scenery.
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
2020
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2020
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2020
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2020
07-31
On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
2020
07-31
"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
2020
07-31
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