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Advanced Elegance-Outstanding Salesman Liu Jinpan of the Group Company in 2020: New Challenges for Old Salesmen

Release time:

2022-01-04

Liu Jinpan entered Daye Jianfeng Cement Company in 2008 and has been running the market in the first line. He is an experienced old salesman. In 2020 , he transferred from Daye to Huang Ping Jianfeng as Deputy Manager of Marketing Department. With a new identity and a new market, Liu Jinpan said he had new challenges.

Because it is a new enterprise, Guizhou market does not know much about Peak Cement, and many agents act for multiple brands, which is not as compliant as Hubei market agents. Therefore, in view of this characteristic, Liu Jinpan readjusted his strategy and took the personnel of the marketing team to conduct a full investigation of the Guizhou market in the early stage. In addition to understanding sales, inventory, peer information and other contents, they also collected information on the personality characteristics and work style of each agent, and then formulated different marketing plans for different customer personalities.

Liu Jinpan likes playing football. He said that as a striker, he needs to take the initiative to attack, and so does business. In the face of the new market, the different consumption habits of competitors and customers, he took the initiative to collect market information, through comprehensive market research in the early stage, accurately grasp the market information, and formulate targeted marketing strategies. Huang Ping District, which he is in charge of, is the core market of Huang Ping Peak. Through active publicity and promotion, he has opened a breakthrough from product factories and construction sites, gradually converted various civil sales outlets, and made full use of the advantages of quality, price and transportation distance to seize the market. As of the end of December last year, Huang Ping and Shi Bing had a market share of 70% and a mixing station share of 100% . "

Did you get carsick on the road when you came here? Did you get caught in a traffic jam?

" This is the question I was asked the most in Huangping Jianfeng. Liu Jinpan said that this is a characteristic of Guizhou. There are many mountainous areas here, some roads are built on the edge of cliffs, and there are many sharp turns. Many people will get carsick when they go there for the first time, and there will be frequent traffic jams in some sections. Not only is the road condition not good, Guizhou has rainy and foggy weather, and the customer base is scattered. When the salesman visits the customers, he goes out at 8 in the morning and does not return to the company until 89 in the evening. Sometimes at the end of the day, only one or two customers can be visited, "because most of the time is over the mountains. " Guizhou cement market has another feature, most of the sales of civilian bagged cement are delivery customers, that is, the local called "car pendant " , no stores, the sales point is not very fixed. In addition, they have to go out to deliver cement, so when they start to do market research, they often make an empty space. In order to make it easier to go out and run business, Liu Jinpan also drove his private car from Hubei to Guizhou.

Huang Ping Jianfeng is a newly established enterprise. Most of the staff in the marketing department are new people, so one of Liu Jinpan's important tasks is to bring new people. Most of the new salesmen have just graduated to work. They have no social experience and are relatively timid. They often appear to be lack of confidence when facing customers. In addition to organizing new salesmen to train in cement knowledge, business ability, marketing skills, etiquette and other theoretical knowledge, Liu Jinpan also adopted the method of on-site teaching. Each area took new people to visit customers in turn. He asked them to observe how to do market research, find customer resources and communicate with customers, and then let them practice by themselves during the next visit, after going back to summarize and reflect on their own performance, and slowly explore their own ways and methods. In Liu Jinpan's words, it is necessary to have all kinds of martial arts, and only through practice can experience be gained. At first, the new salesman will blush and stutter when communicating with customers, but after several times of practice, we can communicate smoothly, and we will get together to discuss and sum up experience.

The price of Guizhou cement market fluctuated greatly this year. When the price was the lowest, some cement factories even sold below the cost price in order to grab the market. Kaili, Huang Ping and Tai Jian had a great influence and the market was seized a lot. Liu Jinpan could only make an issue of stabilizing customers, cultivate a group of core and loyal customers, and use customers' control over offline channels to protect the market.

11# In September, power rationing in Guizhou Province was gradually lifted, and cement prices began to fall. In late January, Liu Jinpan took part in the advanced recuperation organized by the trade union of the group and was stranded in Ejina, Inner Mongolia, due to the epidemic. At that time, during the power restriction period, the production could not operate normally, the inventory was empty, the daily power load received by Huang ping peak was very low, the mill could not be turned on, the cement was not in stock, and only limited delivery was possible to ensure the supply of some core high-priced areas, core customers, mixing stations and key projects. The guarantee was not available, and the customers all called to complain, hoping to coordinate the delivery of some goods. Liu Jinpan, who was still stranded outside at that time, could only coordinate by phone. He said that at that time, he had to make 100 or 200 calls a day. On the one hand, he was isolated and his return was uncertain. He had to poke his nostrils to do nucleic acid every day. On the other hand, he had to appease the customer's mood as much as possible and coordinate the issue of guarantee. The whole people were worried and angry. Liu Jinpan said that after arriving at the peak of Huang Ping, it was his first contact with a management position. There were many different positions and perspectives on problems. In the past, it was enough to do a good job in business. Now the department's daily management and other work are also responsible. The content of product quality, brand image and other links must also be understood and communicated, so I need to further enrich myself, improve their comprehensive ability to better deal with various challenges. (Reporter

Ni Yingzhen)

More information

"Spike" Cement Becomes Yunnan Famous Brand Product

News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)

2020

07-31

Chairman Jiang Xiaomeng proposed: "Four Focuses, Four Precautions" in 2017"

At the 2016 annual summary commendation conference held on January 20, Jiang Xiaomeng, secretary of the party Committee and chairman of the group company, made a concluding speech, fully affirming the company's work in 2016 and putting forward the requirements of "four focuses and four precautions" for the enterprise management in 2017. In his concluding speech entitled "Continuously Improve Organizational Competitiveness and Make persistent Efforts to Do All the Work in 2017", Jiang Xiaomeng said that in 2016, the group company won the silver medal of Zhejiang Industrial Award, the trademark of "Peak" was recognized as a well-known trademark in China, Yunnan Peak and Tianjin Natural Products Company achieved the best results in history, Daye Peak had the lowest production cost and best benefits in the region, and Peak Pharmaceutical had a good start in cooperation and upgrading, at the same time, Yunnan Jianfeng, Daye Jianfeng, pharmaceutical companies, natural products companies and other diligent and continuous development teams have emerged. A large number of individuals and collectives who work hard and hard are worthy of praise and affirmation. The ancients said that "good players seek momentum", "potential" is the situation, trend, situation, and development trend related to the overall situation; only those who seek momentum can stand high and see far. Only by being good at seeking the situation and then being good at taking advantage of the situation can we seize the first opportunity, find a new situation and create a new realm. New policies and new demands are forcing us to continue to reform and innovate. Managers at all levels must grasp the trend of industry and national policies in a timely manner, actively respond, follow the trend, and move in order to achieve better performance. In combination with the arrangements for 2017 in the general manager's report, Jiang Xiaomeng asked cadres and employees at all levels of the company to make great efforts to do so."

2020

07-31

"Spike" Cement Becomes Yunnan Famous Brand Product

2020

07-30

Chairman Jiang Xiaomeng Elected Chairman of Jinhua City Federation of Industry and Commerce was named "2016 Faith Good Wushang"

On January 4, the Jinhua Federation of Industry and Commerce held the sixth member congress. Jiang Xiaomeng, chairman of the group company, was elected as the chairman of the Jinhua Federation of Industry and Commerce at the meeting, and served as 20 "2016 Xinyi Good Wu Merchants" One of the commendations from relevant departments. Jinhua city leaders Zhao Guangjun, and military and civilian, Huang Jinchao, Chen Xiao, Shao Guoqiang, Xu Zhangcai attended the opening ceremony of the conference. Zhao Guangjun, Secretary of the municipal Party committee, congratulated the convening of the conference on behalf of the four groups of the city. He hoped that the Federation of industry and Commerce at all levels and the majority of non-public economic personages would unify their thoughts and actions to the deployment requirements of the plenary session of the municipal Party committee, further strengthen their confidence, grasp the general trend, forge ahead, always maintain the correct political direction, firmly promote the development of non-public economy, and make greater contributions to the rise of Zhejiang. At this meeting, Jiang Xiaomeng, chairman of the group company, was elected as the new chairman of the Jinhua City Federation of Industry and Commerce. Jiang Xiaomeng said in his speech that the Federation of Industry and Commerce is a bridge and link between the party and the government to connect with people in the non-public economy, an assistant to the government in managing and serving the non-public economy, and an important window for the interests of the broad non-public economy. it represents the fundamental interests of the broad non-public economy. In the next five years, the new Federation of Industry and Commerce will continue to enhance cohesion and influence based on service; give full play to the role of "guidance" and "bridge", and always maintain sensitivity to the new situation with advanced awareness and long-term vision, and pay close attention to domestic and foreign Industrial development trends and economic development trends, timely discover new situations, study new problems, and act as a bridge between the government and enterprises

2020

07-31

Chairman Jiang Xiaomeng Elected Chairman of Jinhua City Federation of Industry and Commerce was named "2016 Faith Good Wushang"

2020

07-30

"Peak" cement again won the title of "Zhejiang famous brand products"

On December 30, 2016, Zhejiang Famous Brand Strategy Promotion Committee issued an announcement that 258 products, including "Peak" brand cement, were rated as Zhejiang Famous Brand Products in 2016. Zhejiang famous brand products are based on the provisions of the "Zhejiang Famous Brand Product Identification and Management Measures" and the "Zhejiang Regional Famous Brand Evaluation Management Measures (Trial)", on the basis of voluntary declaration by enterprises, review and recommendation by the district and municipal quality and technical supervision departments, the provincial quality and technical supervision The department organizes preliminary review and evaluation, departmental verification, industry review, and is determined after deliberation by the plenary meeting of the Zhejiang Famous Brand Strategy Promotion Committee and social publicity. The validity period of Zhejiang famous brand products in 2016 is until December 31, 2019. Jianfeng brand cement has maintained this honor for 17 consecutive years since it first won the title of "Zhejiang Famous Brand Product" in 2000. Since the establishment of Jinhua Cement Factory in 1958, several generations of peak people have gone through ups and downs and made continuous efforts to create the "peak" cement brand, which enjoys a high reputation in Zhejiang region, especially in the central and southwest regions of Zhejiang. Peak cement is also based on this, out of Zhejiang, to the central and western regions of development. At present, in Zhejiang region, the "peak" cement trademark is still in the south peak, Fuyang Shanya, Tiger Eagle and other enterprises to maintain licensing use, in the past three years there are still more than 1100 million tons of "peak" brand cement supply Zhejiang market, peak brand effect has been greater play. (Cement Company)

2020

07-31

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