Pharmaceutical Terminal Tries New Model of Internet Hospital Sales
Release time:
2021-09-22
News from our newspaper 9# February 13 , the terminal sales department of the pharmaceutical company organized an online meeting of personnel from each terminal office to discuss the joint creation of an efficient and professional internet diagnosis and treatment platform, a drug circulation service platform and other diversified business cooperation.
With the popularity of the Internet and the arrival of 5G , many industries and enterprises have slowly developed from offline to online. With frequent policies and deepening reforms in the medical industry, digital marketing will become the core battlefield and channel for enterprises in the future. In order to further promote spike drug sales, the sales department of pharmaceutical companies began to try a new model of Internet hospital sales.
This meeting invited Zhu Pin, the marketing project manager of "Micromedicine " , to conduct training on the sales process of Internet hospital products for the pharmaceutical sales terminal promotion specialist. Manager Zhu introduced in detail the operation process of "micro medical " , including the operation process of doctors and the use process of patients. The promotion specialist needs to guide doctors to download "micro doctor " APP , submit information for registration and filing id card, practice certificate, professional title certificate, etc., and unlock prescription rights at the same time. the real name authentication review period is generally 2-3 working days. Through the audit, patients only need to scan the doctor's two-dimensional code and submit medical information, then they can communicate with the doctor in the interface. This mode enables patients to consult anytime and anywhere, with less cost, no need to go all the way to the hospital, no need to queue up for registration, pay fees and take medicine, no need to go to the big hospital to get timely treatment for minor diseases, timely get the reply from excellent doctors in top three hospitals all over the country, and get preliminary opinions on the disease soon.
"Micro Medicine " connects patients and doctors with Internet hospitals as the core, and then conducts diversion to downstream drug sales terminals. Online pharmacies can meet the needs of enterprises in drug sales, and a large number of doctors in the cooperation of Internet hospitals can help enterprises to undertake the relevant needs of drug promotion. In the process of cooperation between micro-pharmaceutical enterprises, pharmaceutical companies output more knowledge about their own drugs, so that doctors and patients can better understand the products of our enterprise, so as to make the right choice. (Zhao Lu)
More information
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General Manager Yu Jianhong to Yunnan Peak to Guide Work
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07-31
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2020
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General Manager Yu Jianhong to Yunnan Peak to Guide Work
On August 23, Yu Jianhong, general manager of the group company, went to Yunnan Jianfeng cement company for investigation and guidance, and put forward requirements for the key work in the last few months of this year. At the peak of Yunnan Province, Yu Jianhong went deep into the production site to learn more about the current production and operation situation, and convened the middle-level and above management backbones to have in-depth exchanges and discussions with everyone on the problems existing in work efficiency changes, personnel stability, current production and management after the implementation of post optimization and re-organization. Since the beginning of this year, Yunnan's peak production and sales volume, profits and various technological and technical indicators have been relatively ideal. The kiln output in April has also reached the best level since it was put into production. The development and maintenance of the market, the environmental management of the factory area, and the professional quality and mental state of cadres and workers have also been greatly improved. While fully affirming the above achievements, Yu Jianhong pointed out that as the homogenization of the cement market becomes more and more serious, the market changes faster and faster. If we can't recognize the situation and seize the opportunity, enterprises will face more and more problems. In this case, the management backbone should give full play to the role of the backbone, quickly change the management concept, and strive to improve the competitiveness of enterprises. In view of the focus of work in the last four months of this year, Yu Jianhong put forward the following requirements for Yunnan Jianfeng: break the inherent concept of post functions and responsibilities, set up posts and organizational structures around logistics, people flow and capital flow, and cultivate and forge a team that can fight well. To further implement the training of job skills and quality, managers should take the lead in strengthening their own learning and formulate annual, monthly and weekly training plans, through the combination of internal and external training, theory and practice.
2020
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