Pharmaceutical Terminal Tries New Model of Internet Hospital Sales
Release time:
2021-09-22
News from our newspaper 9# February 13 , the terminal sales department of the pharmaceutical company organized an online meeting of personnel from each terminal office to discuss the joint creation of an efficient and professional internet diagnosis and treatment platform, a drug circulation service platform and other diversified business cooperation.
With the popularity of the Internet and the arrival of 5G , many industries and enterprises have slowly developed from offline to online. With frequent policies and deepening reforms in the medical industry, digital marketing will become the core battlefield and channel for enterprises in the future. In order to further promote spike drug sales, the sales department of pharmaceutical companies began to try a new model of Internet hospital sales.
This meeting invited Zhu Pin, the marketing project manager of "Micromedicine " , to conduct training on the sales process of Internet hospital products for the pharmaceutical sales terminal promotion specialist. Manager Zhu introduced in detail the operation process of "micro medical " , including the operation process of doctors and the use process of patients. The promotion specialist needs to guide doctors to download "micro doctor " APP , submit information for registration and filing id card, practice certificate, professional title certificate, etc., and unlock prescription rights at the same time. the real name authentication review period is generally 2-3 working days. Through the audit, patients only need to scan the doctor's two-dimensional code and submit medical information, then they can communicate with the doctor in the interface. This mode enables patients to consult anytime and anywhere, with less cost, no need to go all the way to the hospital, no need to queue up for registration, pay fees and take medicine, no need to go to the big hospital to get timely treatment for minor diseases, timely get the reply from excellent doctors in top three hospitals all over the country, and get preliminary opinions on the disease soon.
"Micro Medicine " connects patients and doctors with Internet hospitals as the core, and then conducts diversion to downstream drug sales terminals. Online pharmacies can meet the needs of enterprises in drug sales, and a large number of doctors in the cooperation of Internet hospitals can help enterprises to undertake the relevant needs of drug promotion. In the process of cooperation between micro-pharmaceutical enterprises, pharmaceutical companies output more knowledge about their own drugs, so that doctors and patients can better understand the products of our enterprise, so as to make the right choice. (Zhao Lu)
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
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"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
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