Our class talk about our Yunnan peak salesman
Release time:
2021-09-01
Speaking of salesmen, many people will be associated with "wandering around every day, eating delicious food, easy work and high income " . However, as a member of the marketing department of Yunnan Jianfeng Cement Company, I deal with salesmen every day and have never felt that they have such a pleasant day. Moreover, if you don't have "hard kung fu " , you really can't do this job well. Don't believe me? Let me tell you something.
to do sales in Yunnan peak, first have to be a "old driver " . How do you say this? First, the peak market in Yunnan is large. The three districts of Pu'er, Xishuangbanna, and Lancang in southwestern Yunnan add up to an area of 100,000 square kilometers, which is similar to that of Zhejiang Province. One or two people in each district are responsible, and being able to drive has become the first condition for employment. Second, the Yunnan market road conditions are complex. Yunnan is located in the plateau, the terrain is difficult and dangerous, the slope is steep and curved, especially in remote areas, the road conditions are poor, some rural roads meet the intersection of vehicles and even have to reverse 700 or 800 meters before they can barely stagger. In such road conditions, salesmen's driving skills are not too hard. Third, the customer single point is multi-faceted. According to the system of our marketing department, we must pay a return visit to ordinary customers once a month, mixing plants and key projects shall not be less than twice, and key customers shall even be on call. Especially in the rural market, the sales volume of a single customer is not large, but the distance between them is often very long, which leads to our salesmen traveling on the road for a long time. Even if they go home on rest days, they often stop by to visit customers along the line. 2020 , the most mileage among them was as high as 60,000 kilometers.
Secondly, all the salesmen of Yunnan Peak are "Ethnic Communication " . There are more than 20 ethnic minorities in Yunnan, each with different languages, not to mention Dai language and Lahu language, which are "minor languages " . Even if Chinese has various dialects, it is necessary to master several "foreign languages " to do a good job in cement sales. A colleague has been in charge of Lancang area for four years and speaks Lancang dialect with local customers. He is a native of Lancang. In addition to knowing the language, we also need to know the customs, that is, to know the customs and customs of all ethnic groups in various places. Otherwise, it is a very serious matter to accidentally break the national taboo. In our Yunnan dialect, this is "to touch the national temper " .
Third, all the salesmen of Yunnan peak need "thick skin " . We have a saying in Yunnan: thick-skinned, eat enough. Customers have different tempers. When they encounter bad tempers, bad moods, or minor problems in the sales process, they will mostly "hot faces and cold buttocks " . Encountered this kind of thing, our salesmen can only stabilize themselves first, and then try to appease customers to communicate patiently. When developing new customers, "thick skin " is even more important. Some colleagues said that once they ran to a construction site for "to rob " for three days and two ends, they felt embarrassed to see the customer from a distance, but they still had to crustily skin of head to accompany smiling faces and rack their brains to find a topic. Even if the customer loves to answer and does not give a good look, he still runs and waits with a smile every day until he impresses the customer with sincerity. Of course, there are still many follow-up links, such as signing contracts, making payments, transportation, reconciliation, return visits, etc. Each link may face various situations, and the resistance of marketers to various faces is quite strong.
Fourth, the salesmen of Yunnan peak, all "will communicate " . The first is to communicate with customers. Our customers have agents, dealers, self-employed, identity, personality, demands are not the same, marketers and their communication must be flexible. Some colleagues said that seeing a strange customer has a conditioned reflex. Starting from handing over a cigarette or a cup of Pu 'er tea, the other party's intention, identity, age, hobbies and other information are listed in "Collection " , and then determine the most appropriate communication content and method. The second is to communicate with leaders and colleagues. A good team is bound to be smooth information, as a marketing department, internal sales policy changes, external market, customer dynamics, need to be communicated in a timely manner. Therefore, our salesmen must report market information and work plans in a timely manner every day, and regular and irregular work summaries cannot be less, so that leaders can grasp market trends in a timely and accurate manner and make correct responses in a timely manner.
Fifth, our Yunnan peak salesmen, all "will settle accounts " . If an enterprise wants to develop in the long run, it must have profits. How much money can each business make, which market makes more and less, which customer is suitable for key cultivation, and where there is a blank market to expand ... The salesmen know in their hearts. These small "books " come together and become the big "books " of the company's market construction, providing the basis for the adjustment of the company's future business strategy.
Sixth, our Yunnan peak salesmen, all "suffer " . Selling cement is not the same as selling other commodities. There are times when you talk about business in air-conditioned rooms, but more often you are exposed to the sun and rain at various construction sites. As my colleague said, I went to the star hotel to meet the customers in a serious dress yesterday, and today I was wearing muddy shoes to check the cement usage at the construction site. Return visits, reconciliation and resolution of customer questions all require painstaking efforts. It is also common for several trucks of cement to run to the construction site to check until midnight in order to confirm. Some people say that those who are still on the road in the middle of the night are either couriers or salesmen, which seems exaggerated, but in our marketing department of Yunnan peak, this is really the case.
Seventh, our Yunnan peak salesmen, all "warm-hearted " . Dealing with customers is the same as other interpersonal relationships. You are warm, thoughtful and considerate to them, and his cooperation with you will be very pleasant and smooth. In this regard, our Yunnan Peak has done quite well. We have many small customers with low education level, who are often confused about making payments and accounts. The salesmen will take the initiative to teach them to make clear the accounts and will remind them at any time how much goods can be taken from the balance of their accounts. When a customer is ill and hospitalized, the salesmen will take the initiative to visit him. Even if the customer's children want to find a job, the customer needs a guide from another place, and the salesmen will help. 2020 outbreak of new coronary pneumonia, epidemic prevention materials are in short supply, so some enterprises can not return to work, we in addition to the initiative to the local epidemic prevention and control departments donated materials, but also downstream enterprises sent a number of free masks to help them return to work as soon as possible.
Although the number of our Yunnan peak salesmen is not large, each has its own characteristics and abilities, and we can't finish it for half a day. They have the most fundamental point is the common - believe that Yunnan peak tomorrow will be better, and are willing to make unremitting efforts for this.
(Shang Yongzhen)
More information
In the eastern corner of the production area of Jianfeng Health Technology Company, there is a very inconspicuous building. From below, only a few pipes of uneven thickness can be seen on the top and the slogan "Focus on Environmental Protection and Promote Sustainable Development" with red letters on the yellow background on the stainless steel guardrail. Walking up, you can only see several closed pools and a small room with stacks of documents, test tubes, glass bottles and other testing tools on the table. This is the peak and healthy sewage treatment station. The production sewage of the whole factory area is concentrated here. After adjustment (PH adjustment), pre-acidification, anaerobic, anoxic, aerobic (aeration), precipitation and other links, it is discharged into the pipe network after reaching the special discharge standard. Yin Zhiwu, executive deputy general manager of Jianfeng Health, said that because the sewage treatment station in Wucheng District has not yet been built, Jianfeng Health has not yet been able to achieve pipe discharge, and the relevant national laws have strict requirements on the discharge of water pollutants from the extraction pharmaceutical industry. Sewage discharge must reach a special discharge limit, that is, chemical oxygen demand (COD) must be less than 50 mg/L. Enterprise development and environmental protection are both the concept of peak health since its establishment. In March this year, on the basis of the original environmental protection facilities, Jianfeng Health carried out technical renovation of waste gas collection and treatment facilities, and at the same time installed a sealing cover on the sewage treatment station to realize the closed collection of waste gas. Since the trial operation of this facility in mid-May, the overall effect has been obvious. The original treatment tank would emit an unpleasant smell during work, but now the smell has been significantly reduced. Compared with the young enterprise of peak health, the relatively "older" peak pharmaceutical has more experience in sewage treatment and environmental protection. Akihama
2020
07-31
2016 Annual General Meeting of Shareholders
News from our newspaper On May 19, the on-site meeting of Jianfeng Group's 2016 Annual General Meeting of Shareholders was held in Conference Room 314 of Jianfeng Building to deliberate and pass the "2016 Annual Report on the Work of the Board of Directors" and other proposals. The meeting was convened by the board of directors of Jianfeng Group and chaired by Chairman Jiang Xiaomeng. A total of 6 shareholders and proxies attended the meeting, and the total number of voting shares held by them was 55,604,815, accounting for 16.16 of the total voting shares of the company. Some directors, supervisors and secretary of the board of directors of the company attended the meeting, and some senior managers attended the meeting as nonvoting delegates. The meeting was held and voted on by a combination of on-site voting and online voting, it deliberated and passed nine proposals, including the 2016 Work Report of the Board of Directors, the 2016 Work Report of the Board of Supervisors, the 2016 Financial Final Accounts Report, the 2016 Profit Distribution Proposal, the Proposal to Hire the Company's 2017 Audit Institution, the Proposal to Provide Guarantee to Holding Subsidiaries, the 2016 Annual Report and its Summary, the Election of Mr. Huang Sujian as Director of the Company and the Election of Mr. Chen Tianci as Supervisor of the Company. (Zhou Hengbin)
2020
07-31
2016 Annual General Meeting of Shareholders
News from our newspaper On May 19, the on-site meeting of Jianfeng Group's 2016 Annual General Meeting of Shareholders was held in Conference Room 314 of Jianfeng Building to deliberate and pass the "2016 Annual Report on the Work of the Board of Directors" and other proposals. The meeting was convened by the board of directors of Jianfeng Group and chaired by Chairman Jiang Xiaomeng. A total of 6 shareholders and proxies attended the meeting, and the total number of voting shares held by them was 55,604,815, accounting for 16.16 of the total voting shares of the company. Some directors, supervisors and secretary of the board of directors of the company attended the meeting, and some senior managers attended the meeting as nonvoting delegates. The meeting was held and voted on by a combination of on-site voting and online voting, it deliberated and passed nine proposals, including the 2016 Work Report of the Board of Directors, the 2016 Work Report of the Board of Supervisors, the 2016 Financial Final Accounts Report, the 2016 Profit Distribution Proposal, the Proposal to Hire the Company's 2017 Audit Institution, the Proposal to Provide Guarantee to Holding Subsidiaries, the 2016 Annual Report and its Summary, the Election of Mr. Huang Sujian as Director of the Company and the Election of Mr. Chen Tianci as Supervisor of the Company. (Zhou Hengbin)
2020
07-31
2016 Annual General Meeting of Shareholders
News from our newspaper On May 19, the on-site meeting of Jianfeng Group's 2016 Annual General Meeting of Shareholders was held in Conference Room 314 of Jianfeng Building to deliberate and pass the "2016 Annual Report on the Work of the Board of Directors" and other proposals. The meeting was convened by the board of directors of Jianfeng Group and chaired by Chairman Jiang Xiaomeng. A total of 6 shareholders and proxies attended the meeting, and the total number of voting shares held by them was 55,604,815, accounting for 16.16 of the total voting shares of the company. Some directors, supervisors and secretary of the board of directors of the company attended the meeting, and some senior managers attended the meeting as nonvoting delegates. The meeting was held and voted on by a combination of on-site voting and online voting, it deliberated and passed nine proposals, including the 2016 Work Report of the Board of Directors, the 2016 Work Report of the Board of Supervisors, the 2016 Financial Final Accounts Report, the 2016 Profit Distribution Proposal, the Proposal to Hire the Company's 2017 Audit Institution, the Proposal to Provide Guarantee to Holding Subsidiaries, the 2016 Annual Report and its Summary, the Election of Mr. Huang Sujian as Director of the Company and the Election of Mr. Chen Tianci as Supervisor of the Company. (Zhou Hengbin)
2020
07-30
Jianfeng Pharmaceutical Won Advanced Collective of Municipal Red Cross Humanitarian Promotion Award
On April 24, the Red Cross Society of Jinhua issued a circular commending the advanced units and individuals of the 2016 Red Cross Humanitarian Promotion Award. Peak Pharmaceutical Company won the Red Cross Humanitarian Promotion Award for Advanced Collective. The Red Cross is a social relief organization engaged in humanitarian work, with the purpose of carrying forward the spirit of humanity, fraternity and dedication, protecting human life and health, and promoting the cause of peace and progress of mankind. As a socially responsible enterprise, Jianfeng Pharmaceutical has always attached importance to public welfare and charity work, vigorously promoted the spirit of the Red Cross, and vigorously supported the work of the Red Cross with practical actions. In September 2016, at the theme publicity activity of "World First Aid Day" and the opening ceremony of the municipal Red Cross emergency rescue station (point), Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, donated 6 AEDs known as "life-saving artifact" to the Red Cross on behalf of Jianfeng Pharmaceutical, it is equipped with six Red Cross emergency rescue service stations (points), namely, Jinhua high-speed railway station, sports center, cultural center, Shuanglong scenic spot, Siping village scenic spot and Suoyuan village scenic spot. The configuration of AED equipment has played a very good role in improving the emergency rescue capacity of Jinhua's key locations, and has been affirmed by the Red Cross and related units. (Spike Pharmaceuticals)
2020
07-31
Jingmai Airport Test Flight Successfully Runway Cement Spike Manufacturing
On April 7, a Boeing 737-700 aircraft of China Eastern Airlines Yunnan took off from Kunming. After completing two flight test subjects, it landed safely at Lancang Jingmai Airport. This not only marked the basic completion of the airport flight area, The official start of the test flight also marked that the "Peak" brand airport runway cement passed the first "final exam". Lancang Jingmai Airport is a major project with milestone significance in the history of Pu'er transportation construction. Since then, an air corridor connecting southwest Yunnan and Southeast Asia has been added between Kunming and Pu'er, which will greatly promote the development and utilization of tourism resources in Lancang, Menglian and Ximeng "Pu'er Green Triangle" area, and promote the sustainable development of local economy and society; it is of great significance to strengthen the city's national defense construction, maintain border stability, promote national unity, improve emergency rescue capabilities, and promote Pu'er's integration into the country's "Belt and Road" construction. Since the start of the construction of the airport, Yunnan Jianfeng has been paying close attention to it, organizing technical research and repeated tests, and finally produced high-quality airport runway special cement, and with excellent product quality, superior product performance and high-quality service, it has become a runway for Lancang Airport. Cement manufacturer. This not only fills the gap of "peak" airport special cement, but also is of great significance to promote the "peak" brand and improve the market influence of enterprises. It is understood that Jingmai Airport is initially confirmed to be officially opened to traffic at the end of May. (Li Liangping)
2020
07-31
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