Hu Longgang: an engineer who loves sales work
Release time:
2021-07-21
Hu Longgang is the chief engineer of the cable company, responsible for the cost accounting and quotation of the cable production of the whole plant, and he is also a good hand in sales, won the group company's 2020 excellent salesman. Last year, his personal sales orders accounted for 1/3 of the cable company's annual sales, laying a good foundation for the company to complete the annual target.
A chief engineer in charge of technology, how did he start selling?
Hu Longgang was the first group of employees in the cable company. He came to the peak work in 1993 and participated in the preparation of the establishment of the project. Since then, he has been in a technical position, responsible for the inspection and quality management of cable products. At the turn of the old and new centuries, the cable industry has seen a trend of "light entering copper and retreating " . orders for copper cables from major customers such as telecommunication bureaus have decreased year by year. many people think that copper cables should be completely withdrawn from the market, but Hu longgang is not pessimistic. The domestic copper cable market is gradually shrinking, but the international development is unbalanced. The old product models that are gradually eliminated in China are at the right time in some underdeveloped countries and regions, and the international market is very broad.
Another impact of the gradual shrinking of the copper cable market is that the technical work on copper cables is basically finalized. After working in the post for two or three years, as a technician, Hu Longgang felt that his work lacked challenges and wanted to seek a breakthrough in himself, so he set his sights on sales. When a technician goes to do sales, many people don't like it at first. Hu Longgang calculated and strengthened his confidence that the products of - company will eventually have to be sold before they can be converted into profits. To some extent, the purpose of technology and sales is the same, both of which serve to reach a transaction. The difference is that the technology is before sale and the sales are on sale.
Hu Longgang usually smiles and treats people warmly. He can never guess from his appearance that he is introverted and not suitable for face-to-face communication with people. Only by getting acquainted with him, or observing carefully, will you find his occasional shyness when communicating with others. Talking about professional technology and work, you can also talk about it. Hu Longgang doesn't like the socializing on the wine table, and he is even afraid of communicating with strangers face to face. With his personality, how can he do a good job in sales work that requires frequent interpersonal contact?
The birth of a new thing just solved the pain point of Hu Longgang - e-commerce. In the era of dial-up Internet access when opening a web page and asking for a meal, he came into contact with the Internet early. At that time, he also called the Internet "Surfing " . Contact early, pay more attention to the network this tool, easier to find new things. In 2003 , when e-commerce first emerged, Hu Longgang registered his account on the e-commerce platform. With the gradual expansion of the scale of e-commerce platform, social software has also developed, and network communication is convenient. 2009 years later, he began to have online orders. He said that the main expenses on the e-commerce platform are registered members and online publicity, which will not cost much for a whole year, which is a more worry-free and labor-saving supplement outside the conventional sales channels.
The attributes of e-commerce are also very consistent with Hu Longgang. He is not good at communicating with strangers face to face. He contacts and communicates with customers on the network platform. In the following years, Internet commerce and logistics became more and more developed, and many customers developed the habit of online purchasing. Hu Longgang received more and more online orders and found several major customers.
By 2020 , the real economy was severely affected by the neo-coronary pneumonia epidemic, but crises and opportunities were always interdependent, and the decline in offline sales was accompanied by a surge in online sales. Due to the effective prevention and control of the epidemic in China, all walks of life quickly resumed work and production, while foreign factories were affected by more work stoppages, and the foreign trade industry also ushered in opportunities. Hu Longgang seized the opportunity to make full use of the advantages of e-commerce without contact and few intermediate links to increase online sales. E-commerce publicity is highly targeted, the two sides through the network contact, salespeople do not have to run, saving a lot of time and manpower. It has opened the international market by virtue of its global and open nature, and its products are sold to the Middle East, Africa and South America. The cable company, backed by Jianfeng Group, is a listed company with a background of state-owned enterprises. It is guaranteed in quality, reputation and management. It has won the trust of customers and orders are pouring in.
Years of technical work and solid technical skills have brought Hu Longgang professional advantages that ordinary marketers cannot match. He meticulously does a good job of pre-sales service for customers, helps them to order plans, do a good job of cost accounting and make accurate quotations. Online consultation is very arbitrary. Many buyers ask for quotations when they send a demand, and then nothing happens. Some buyers only know "I need to buy cable " , but have no corresponding understanding of the type, standard and specification of the cable. Hu Longgang is always patient and thoughtful to explain to customers, and often makes technical adjustments according to customer needs. For example, customers who purchase rail transit communication cables have higher requirements on the flame retardant index of the cables. He and his colleagues designed special processes according to the customer's requirements and adopted special inner and outer sheath materials and . After the customer's combustion test, the products fully reached the flame retardant index.
Through hard work, Hu Longgang 2020 developed 32 new customers at home and abroad, with personal sales orders increasing 65% over the previous year, and was selected as the outstanding salesman of the year. In the face of honor, Hu Longgang was very calm. He thought that since he had made achievements in real life, he would gladly accept it. This large number of e-commerce orders broke out, which is both unexpected and reasonable. Without early preparation and assistance from colleagues to communicate with foreign customers, such good results would not have been achieved.
Hu Longgang now focuses on sales, and several communication software are hung on the computer at the same time every day. He did not put down his technical work and often used his rich experience to help his colleagues solve difficult problems. In addition to the professional and technical problems in cable production, colleagues will also ask him for advice when they encounter difficulties in daily use of electronic equipment such as projectors and microphones.
Between his sales and technical work, Hu Longgang has a unique understanding: when doing sales, he has extensive contact with the market, can obtain the latest and most practical information, and understand the changes in the core needs of customers. The technical level has been greatly improved, and the company's products are not out of touch with the market. Every time an order is reached, Hu Longgang will have great joy in his heart, and his sense of achievement is no less than to overcome a technical problem.
This is Hu Longgang, an engineer who loves sales. (Reporter Chen Shengmu)
More information
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Jianfeng Pharmaceutical ranks among the top 100 Chinese pharmaceutical industries in 2019
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2020
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Company Disclosure 2020 Semi-Annual Report
On August 28, the Group held the 16th meeting of the 10th Board of Directors of the Company by means of communication, and considered and adopted the "2020 Semi-Annual Report of Jianfeng Group" and the "Proposal on Changes in the Company's Accounting Policy". On August 29, the Company's 2020 semi-annual report was publicly disclosed on the Shanghai Stock Exchange and the Shanghai Securities News and China Securities News. In the first half of the year, the Group focused on the general policy of "grasping projects, making up for shortcomings, improving quality and efficiency, and constantly improving the core competitive advantage", and on the basis of doing a good job in epidemic prevention and control, the Group seized the resumption of work and production, accelerated project construction, and enhanced the core competitiveness of enterprises. In the first half of 2020, the company achieved total operating income of 1.44 billion yuan, net profit attributable to shareholders of 0.368 billion yuan, net profit per share of 1.07 yuan. As of the end of June 2020, the Company's total assets were $5.892 billion, net assets were $4.068 billion, and net assets per share were $11.82. From February to April, affected by the epidemic, the national project construction progress slowed down, cement market demand decreased; after May, the epidemic was effectively controlled, infrastructure investment continued to recover, the real estate industry continued to pick up, cement sales steadily rebounded. During the outbreak, Daye Peak completed the technical transformation projects such as the cold machine, cement mill, into the desulfurization tower anti-corrosion transformation, to ensure the efficient operation of the production equipment after the resumption of work. Yunnan peak rotary kiln production, cement production and other major technical and economic indicators of steady rise; comply with market trends, timely adjustment of marketing policies. Guizhou Jianfeng has promoted the project infrastructure construction, equipment installation and commissioning, raw material bidding and other work in an orderly manner, and through preliminary publicity to enhance the popularity of the Jianfeng brand in the local area, and make a series of preparations for the transformation from project construction to production and operation. In the first half of 2020, the reform of China's medical and health system continued to deepen, and new policies were introduced intensively. Peak Pharmaceuticals and its subsidiaries in the epidemic prevention work at the same time in the first time to achieve the resumption of production, and actively organize donations to support the fight against the epidemic, was named the annual "war epidemic star" the most socially responsible pharmaceutical enterprises. In the first half of the year, Jianfeng Pharmaceutical continued to increase the introduction and development of varieties, and JFAN-1001 applied for clinical application of new anti-tumor drugs. At present, it has obtained the notice of approval for clinical trials. Optimize the production process of API workshop and further shorten the production cycle of raw materials. Continue to improve product sales policies and strengthen market channel control. Shanghai North Carolina further straightened out the internal management structure, production and marketing convergence more smoothly, continue to promote the construction of Anhui North Carolina and Anhui Zhongwang Phase II technical transformation project, promote the peak pharmaceutical raw materials, preparations integration of industrial upgrading strategy. Other business segments of the company actively responded to the challenge of the new crown epidemic and carried out production and operation activities in a standardized and orderly manner. Tianjin natural products company vigorously explore the international and domestic markets, sales revenue to achieve steady growth. Peak Health focuses on the basic idea of "sales orientation, burden reduction and efficiency improvement, fine-grained savings, cost reduction and efficiency enhancement" to effectively improve the operational efficiency of enterprises. Jianfeng International Trade has actively developed new storage business varieties and achieved practical results, and has become the first enterprise in Jinhua to formally obtain the qualification of "network freight. Peak cable seizes the special needs of communication cables such as subways, vigorously promotes large logarithmic cables for subways, and strives to achieve the long tail effect. On the same day, the company also held the 10th meeting of the Ninth Board of Supervisors and reviewed and approved relevant reports. (residual fruit)
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The company organizes new employee induction training
From August 12 to 14, in order to strengthen the training of talents in the group and improve the comprehensive quality of new employees, Jiang Xiaomeng, secretary of the party committee and chairman of the group company, Yu Jianhong, general manager, and other leaders and heads of relevant enterprises and departments conducted a three-day induction training for new employees. New employees from foreign enterprises such as Guizhou Huangping Peak, Daye Peak and Shanghai North Carolina participated simultaneously through online methods. In the course of corporate culture, General Manager Yu Jianhong started from the history of the development and struggle of the peak, divided into five stages: hard work, determined reform, diversified development, strategic adjustment, and strategic development, and introduced in detail the development process of the group company and the current industrial layout., The results achieved; from the aspects of enterprise spirit, vision, development philosophy, values, business philosophy, etc, this paper introduces the peak corporate culture rooted in 62 years of history and inherited in the blood; from the perspective of an enterprise manager and old employees, he speaks a lot of truth to the new employees and puts forward a lot of hopes and suggestions. Chairman Jiang Xiaomeng took "How New Employees Achieve Win-Win with Enterprises" as the topic, and proposed that the key to the success of an enterprise lies in how to select, retain, educate and employ people. Peak and employees complement each other. Peak can achieve today's achievements and the struggle of generations of peak people are inseparable. He also taught new employees the basic concepts that need to be understood, the basic qualities that need to be possessed and the sense of hardship in entering the new environment through 16 key words, and combined with his own experience and quoting from others, he analyzed the core elements of success, the signs of a successful career, the personal qualities that need to be possessed for success, and the importance of establishing a personal knowledge management system, it expresses the ardent hope of new employees to adjust their mentality, keep learning, clear goals, clear dreams, cultivate win-win thinking, and grow up together with the peak. The heads of the human resources department of the group company, the safety management office of the group company, and the comprehensive department of the pharmaceutical company also taught the new employees the corporate rules and regulations and the "Employee Handbook", safety knowledge and professional ethics. The new employees also visited the group exhibition hall and had a deeper understanding of the development history and enterprise achievements of the peak. After the training, the human resources department also organized an examination to test the training effect. (Reporter Chen Shengmu)
2020
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According to this newspaper, through the interconnection monitoring of the transportation department in Zhejiang province, the network freight platform of peak international trading company passed the online service capability audit, interface access audit, eight capability identification and other audit procedures, and successfully obtained the road transportation business license with the qualification of "network freight" on July 2. It is understood that Jianfeng International Trade is currently the first enterprise in Jinhua and Quzhou to obtain this qualification.
2020
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News from our newspaper On July 21, Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, President of the State, and Chairman of the Central Military Commission hosted a symposium for entrepreneurs in Beijing and delivered an important speech. Over the past few days, the General Secretary's speech has aroused strong repercussions in all walks of life. On July 23, Jiang Xiaomeng, chairman of the group company, said in an interview with Jinhua TV that the general secretary's speech was calm and inspiring, and pointed out the direction of future work for entrepreneurs.
2020
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