Hu Longgang: an engineer who loves sales work
Release time:
2021-07-21
Hu Longgang is the chief engineer of the cable company, responsible for the cost accounting and quotation of the cable production of the whole plant, and he is also a good hand in sales, won the group company's 2020 excellent salesman. Last year, his personal sales orders accounted for 1/3 of the cable company's annual sales, laying a good foundation for the company to complete the annual target.
A chief engineer in charge of technology, how did he start selling?
Hu Longgang was the first group of employees in the cable company. He came to the peak work in 1993 and participated in the preparation of the establishment of the project. Since then, he has been in a technical position, responsible for the inspection and quality management of cable products. At the turn of the old and new centuries, the cable industry has seen a trend of "light entering copper and retreating " . orders for copper cables from major customers such as telecommunication bureaus have decreased year by year. many people think that copper cables should be completely withdrawn from the market, but Hu longgang is not pessimistic. The domestic copper cable market is gradually shrinking, but the international development is unbalanced. The old product models that are gradually eliminated in China are at the right time in some underdeveloped countries and regions, and the international market is very broad.
Another impact of the gradual shrinking of the copper cable market is that the technical work on copper cables is basically finalized. After working in the post for two or three years, as a technician, Hu Longgang felt that his work lacked challenges and wanted to seek a breakthrough in himself, so he set his sights on sales. When a technician goes to do sales, many people don't like it at first. Hu Longgang calculated and strengthened his confidence that the products of - company will eventually have to be sold before they can be converted into profits. To some extent, the purpose of technology and sales is the same, both of which serve to reach a transaction. The difference is that the technology is before sale and the sales are on sale.
Hu Longgang usually smiles and treats people warmly. He can never guess from his appearance that he is introverted and not suitable for face-to-face communication with people. Only by getting acquainted with him, or observing carefully, will you find his occasional shyness when communicating with others. Talking about professional technology and work, you can also talk about it. Hu Longgang doesn't like the socializing on the wine table, and he is even afraid of communicating with strangers face to face. With his personality, how can he do a good job in sales work that requires frequent interpersonal contact?
The birth of a new thing just solved the pain point of Hu Longgang - e-commerce. In the era of dial-up Internet access when opening a web page and asking for a meal, he came into contact with the Internet early. At that time, he also called the Internet "Surfing " . Contact early, pay more attention to the network this tool, easier to find new things. In 2003 , when e-commerce first emerged, Hu Longgang registered his account on the e-commerce platform. With the gradual expansion of the scale of e-commerce platform, social software has also developed, and network communication is convenient. 2009 years later, he began to have online orders. He said that the main expenses on the e-commerce platform are registered members and online publicity, which will not cost much for a whole year, which is a more worry-free and labor-saving supplement outside the conventional sales channels.
The attributes of e-commerce are also very consistent with Hu Longgang. He is not good at communicating with strangers face to face. He contacts and communicates with customers on the network platform. In the following years, Internet commerce and logistics became more and more developed, and many customers developed the habit of online purchasing. Hu Longgang received more and more online orders and found several major customers.
By 2020 , the real economy was severely affected by the neo-coronary pneumonia epidemic, but crises and opportunities were always interdependent, and the decline in offline sales was accompanied by a surge in online sales. Due to the effective prevention and control of the epidemic in China, all walks of life quickly resumed work and production, while foreign factories were affected by more work stoppages, and the foreign trade industry also ushered in opportunities. Hu Longgang seized the opportunity to make full use of the advantages of e-commerce without contact and few intermediate links to increase online sales. E-commerce publicity is highly targeted, the two sides through the network contact, salespeople do not have to run, saving a lot of time and manpower. It has opened the international market by virtue of its global and open nature, and its products are sold to the Middle East, Africa and South America. The cable company, backed by Jianfeng Group, is a listed company with a background of state-owned enterprises. It is guaranteed in quality, reputation and management. It has won the trust of customers and orders are pouring in.
Years of technical work and solid technical skills have brought Hu Longgang professional advantages that ordinary marketers cannot match. He meticulously does a good job of pre-sales service for customers, helps them to order plans, do a good job of cost accounting and make accurate quotations. Online consultation is very arbitrary. Many buyers ask for quotations when they send a demand, and then nothing happens. Some buyers only know "I need to buy cable " , but have no corresponding understanding of the type, standard and specification of the cable. Hu Longgang is always patient and thoughtful to explain to customers, and often makes technical adjustments according to customer needs. For example, customers who purchase rail transit communication cables have higher requirements on the flame retardant index of the cables. He and his colleagues designed special processes according to the customer's requirements and adopted special inner and outer sheath materials and . After the customer's combustion test, the products fully reached the flame retardant index.
Through hard work, Hu Longgang 2020 developed 32 new customers at home and abroad, with personal sales orders increasing 65% over the previous year, and was selected as the outstanding salesman of the year. In the face of honor, Hu Longgang was very calm. He thought that since he had made achievements in real life, he would gladly accept it. This large number of e-commerce orders broke out, which is both unexpected and reasonable. Without early preparation and assistance from colleagues to communicate with foreign customers, such good results would not have been achieved.
Hu Longgang now focuses on sales, and several communication software are hung on the computer at the same time every day. He did not put down his technical work and often used his rich experience to help his colleagues solve difficult problems. In addition to the professional and technical problems in cable production, colleagues will also ask him for advice when they encounter difficulties in daily use of electronic equipment such as projectors and microphones.
Between his sales and technical work, Hu Longgang has a unique understanding: when doing sales, he has extensive contact with the market, can obtain the latest and most practical information, and understand the changes in the core needs of customers. The technical level has been greatly improved, and the company's products are not out of touch with the market. Every time an order is reached, Hu Longgang will have great joy in his heart, and his sense of achievement is no less than to overcome a technical problem.
This is Hu Longgang, an engineer who loves sales. (Reporter Chen Shengmu)
More information
News from our newspaper On the occasion of the celebration of the 60th anniversary of Jianfeng's entrepreneurship, the selection results of the two competitions of "Me and Jianfeng" essay and employee calligraphy and painting photography exhibition are also fresh. Since July 2017, more than 50 contributions have been received from employees and their families. According to the overall situation of the content and writing level of the solicitation, 3 first prize works, 5 second prize works and 7 third prize works were selected. The staff calligraphy and painting photography exhibition began to call for contributions in early April. in just five months, it received more than 100 works from dozens of authors from various enterprises under the group, and successfully held the exhibition from October 10 to 17, which was welcomed and praised by the majority of employees. After a comprehensive selection of employee contributions, a total of 3 first-class works, 5 second-class works, and 7 third-class works were selected. In order to ensure the fairness and impartiality of the selection, the works of the leading group, working group members and specially invited works to commemorate the 60th anniversary of Jianfeng Entrepreneurship will not participate in the selection of the grade award. (The list of winners is attached) (This reporter) "I and the peak" essay list first prize "mother and son deep love" author: Daye peak Shi Fu "I have a date with the peak" author: Yunnan peak Luo Meiyan "buying a house" author: peak cable Lu Chaofang second prize "ten years, sixty years" author: pharmaceutical sales company Xu Yuting "my peak road" author: daye Peak Yang Zhendong's "My Teacher" Author: Fan Tufa, Municipal Pharmaceutical Company, "Peak Grows with Me for 20 Years" Author: Xu Junxiong, Pharmaceutical Sales Company, "Peak Grows with Me"
2020
07-31
News from our newspaper On the occasion of the celebration of the 60th anniversary of Jianfeng's entrepreneurship, the selection results of the two competitions of "Me and Jianfeng" essay and employee calligraphy and painting photography exhibition are also fresh. Since July 2017, more than 50 contributions have been received from employees and their families. According to the overall situation of the content and writing level of the solicitation, 3 first prize works, 5 second prize works and 7 third prize works were selected. The staff calligraphy and painting photography exhibition began to call for contributions in early April. in just five months, it received more than 100 works from dozens of authors from various enterprises under the group, and successfully held the exhibition from October 10 to 17, which was welcomed and praised by the majority of employees. After a comprehensive selection of employee contributions, a total of 3 first-class works, 5 second-class works, and 7 third-class works were selected. In order to ensure the fairness and impartiality of the selection, the works of the leading group, working group members and specially invited works to commemorate the 60th anniversary of Jianfeng Entrepreneurship will not participate in the selection of the grade award. (The list of winners is attached) (This reporter) "I and the peak" essay list first prize "mother and son deep love" author: Daye peak Shi Fu "I have a date with the peak" author: Yunnan peak Luo Meiyan "buying a house" author: peak cable Lu Chaofang second prize "ten years, sixty years" author: pharmaceutical sales company Xu Yuting "my peak road" author: daye Peak Yang Zhendong's "My Teacher" Author: Fan Tufa, Municipal Pharmaceutical Company, "Peak Grows with Me for 20 Years" Author: Xu Junxiong, Pharmaceutical Sales Company, "Peak Grows with Me"
2020
07-30
On August 3, Shanghai Beika Pharmaceutical Technology Co., Ltd., a holding subsidiary of Jianfeng Pharmaceutical Co., Ltd., signed an equity transfer agreement with the shareholders of Anhui Zhongwang Pharmaceutical Co., Ltd. to invest 20.62 million yuan to acquire all 100 shares of the company. This is another important move by Jianfeng Pharmaceutical to build a production base for raw materials after the acquisition of shares in Shanghai North Carolina at the beginning of the year. Anhui Zhongwang is located in Xiangyu Chemical Park, Dongzhi County, Chizhou City, Anhui Province. It is a pharmaceutical intermediate manufacturing enterprise integrating R & D, production and sales, focusing on the R & D, production and sales of fine chemicals such as characteristic medicine, intermediates and new materials. The main business activities are the production and sales of 92% potassium hydrogen fluoride and 8% potassium fluoride mixture, ethyl acetate, aqueous DMF, aqueous triethylamine, toluene, methanol, acetic acid, DMF, triethylamine, industrial sodium chloride, chemical products (except hazardous chemicals and explosives) production and sales; research and development of biopharmaceuticals, chemical raw materials, pharmaceutical intermediates and fine chemicals. The company has built two ofloxacin carboxylic acid production lines with a total production capacity of 1200 tons/year, and its supporting safety, environmental protection, storage, and management systems, and has passed ISO9001: 2015 quality management system certification, ISO14001: 2015 environmental management system certification, OHSAS18001: 2015 occupational health and safety management system certification and safety three-level standardization construction; the main products of oxyfluorocarbons, oxyfluorocarbons, levooxyfluorocarbons, levooxyfluorocarbons have passed the on-site audit of well-known domestic pharmaceutical companies, and levofluorocarbons have passed the on-site audit of Indian pharmaceutical companies, 2
2020
07-31
"Active Dendrobium superfine powder" technology patented
The technical achievement of Jianfeng Health Technology Company "a preparation method of active Dendrobium officinale superfine powder" has recently obtained an invention patent, with the patent number ZL 201510242263.8 and the validity period of 20 years. Compared with the traditional method, the Dendrobium officinale powder prepared by this technology fully retains the original drug activity, and the bioavailability is doubled. Dendrobium officinale is known as "plant gold". It has the effects of nourishing the stomach, nourishing yin and clearing heat, moistening the lung and kidney, and strengthening the waist. The common traditional Chinese medicine on the market is made of fresh Dendrobium officinale while heating. It is twisted into a spiral or spring shape and dried and processed. People usually smash the iron maple bucket into fine powder and take it together with American ginseng fine powder. However, conventional drying will cause the active ingredients and effective ingredients of Dendrobium officinale to be damaged, and the taste, color and appearance will change. In addition, the crushing time is relatively long, and some materials are heated relatively high during crushing, which further leads to the decrease of its efficacy, and the rehydration of the processed fine powder is also relatively poor, thus affecting the effect. The patent achievement of "a preparation method of active Dendrobium officinale superfine powder" effectively solves the above-mentioned drawbacks. This method pulverizes Dendrobium officinale after vacuum freeze-drying by a low-temperature ultra-high-speed airflow pulverization process, and controls the pulverization temperature to 20 ℃ and below, thus avoiding quality deterioration reactions such as oxidation of active ingredients, destruction of volatile oil and other heat-sensitive substances during the pulverization process of Dendrobium officinale. Its fineness can reach more than 95% and its particle size is less than 20μm, which improves the fineness of traditional Dendrobium officinale powder.
2020
07-31
News from our newspaper The recently published national periodical "Building Materials Development Orientation" uses the corporate image photo of Yunnan Jianfeng Cement Company on the cover; the "13th China Yunnan Pu'er Tea International Expo and Fair" held on August 26-28 During the period, the local mainstream media "Pu'er Daily" also used a large amount of space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved. As a relatively late cement enterprise in southwest Yunnan, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact. In the daily publicity work, Yunnan Jianfeng also cooperated with Pu'er TV station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu'er on the Cloud" to promote the spirit of Jianfeng enterprise. Every year during the Spring Festival, the company will expand its reputation through Xishuangbanna TV Station and Pu'er TV Station in the form of New Year greetings. With Yunling High-speed Media, Today's Biography
2020
07-31
News from our newspaper The recently published national periodical "Building Materials Development Orientation" uses the corporate image photo of Yunnan Jianfeng Cement Company on the cover; the "13th China Yunnan Pu'er Tea International Expo and Fair" held on August 26-28 During the period, the local mainstream media "Pu'er Daily" also used a large amount of space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved. As a relatively late cement enterprise in southwest Yunnan, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact. In the daily publicity work, Yunnan Jianfeng also cooperated with Pu'er TV station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu'er on the Cloud" to promote the spirit of Jianfeng enterprise. Every year during the Spring Festival, the company will expand its reputation through Xishuangbanna TV Station and Pu'er TV Station in the form of New Year greetings. With Yunling High-speed Media, Today's Biography
2020
07-31
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