Peak Pharmacy: Through the 20th Anniversary, Witness Growth with Growth
Release time:
2021-03-22
It was the morning of 2001 # April 20 . On Shuangxi West Road in the city, banners and flowers were displayed at the gate of a pharmacy. Du Zihong, the leader of Jinhua City and the old chairman of the peak, unveiled the chain of pharmacies and announced the official opening of the peak pharmacy chain Co., Ltd. With a flick of a finger, the peak pharmacy has accompanied Jinhua people through 20 years. After counting the past steps and looking forward to the future scenery, the peak pharmacy and its employees grew up together, reorganized their clothes and set off again.
Peak Pharmacy was formerly the 17 pharmacy in the retail department of Jinhua Pharmaceutical Company. It is a public institution without operating pressure and is not sensitive to the market. Development plans such as store layout are also relatively lacking. In 2001 , after Jianfeng Group established Jianfeng Pharmaceutical and acquired Jinhua Pharmaceutical Company, in order to comply with policy requirements and market-oriented reforms, and as Jianfeng Group's further development in the pharmaceutical field, 17 retail stores were independent from pharmaceutical companies and set up chain companies, renamed Jianfeng Pharmacy. Since then, it has become an independent legal person and a market-oriented centralized enterprise with unified business objectives. Around this goal, Jianfeng Pharmacy has continuously improved its internal management, system construction, and image shaping, forming a joint force, completing the transformation of a new type of modern chain enterprise, and becoming a veteran cement enterprise, Jianfeng, in Jinhua, the base area, directly dealing with the common people. An eye-catching image window.
The transformation from a big pot of rice to a modern enterprise that is responsible for its own profits and losses cannot be successful by decorating the store and changing the management mode. As soon as the big pharmacy came up, it encountered a big problem - brand image problem. The old cement brand of Jianfeng has suddenly become a street drug seller. This change spans a lot, and many people can't react for a while. When opening the business and making panax notoginseng powder on the spot, the regular customer also joked: "don't mix cement powder with me. "
In order to quickly eliminate misunderstandings, let people change their ideas, and at the same time expand the influence of the brand, Jianfeng Pharmacy has established a new image through a series of measures: invite Shanghai experts to use the most advanced instruments for free consultation, hire famous doctors to sit in the hall, free testing, charity drugs, go deep into the street community to promote medical knowledge, organize primary school students' medical knowledge summer camp ... more means "makeover " , peak pharmacy helps peak brand to break the old impression in the hearts of the people, refresh the concept of Jinhua citizens; it also inherits and carries forward the tradition of paying attention to quality of peak brands, and establishes a reliable brand image that pays attention to drug quality and curative effect.
At the same time, Peak Pharmacy is also exploring how to better serve its customers, striving to pursue "people have nothing, people have advantages " . Other drugstores can't do it, we're going to do it. Some varieties of drugs, even if they don't make money, have to be stocked to meet the needs of customers. In order to inherit and carry forward the heritage of Renshou Hall, Tianfu Hall and other century-old stores, special stores are opened. With excellent service consciousness and service quality, the peak pharmacy has formed its own high stickiness customer base.
20 years of cold and summer, peak pharmacy step by step, through their own efforts to develop, business performance from millions to tens of millions gradually increased, and even hundreds of millions; The number of stores has increased from a dozen newly established to dozens now. It is the first batch of drug dealers certified by GSP and the first batch of designated retail pharmacies of medical insurance in Jinhua City; the number of fixed-point retail pharmacies for chronic diseases is the largest among pharmaceutical retail chain enterprises in Jinhua City.
In recent years, with the continuous deepening of the reform of my country's medical system and drug circulation system, the pharmaceutical retail industry has been greatly affected, and the sales profit of essential drugs has decreased. "Zero Price Difference " The price advantage of pharmacies over medical institutions no longer exists, and communities and township hospitals have separated part of the market, which makes the industry more competitive.
Facing the opportunities and challenges coexisting in changes, Jianfeng Pharmacy actively complies with policy changes, strives for various designated pharmacy qualifications, strengthens staff training, provides customers with professional and personalized medication guidance, and creates distinctive Pharmaceutical services to improve their core competitiveness. I have also been looking for and trying new sales models and future development directions. As early as 2014 , I cooperated with e-commerce platforms to explore online drug sales. Last year, I cooperated with take-out platforms to explore the combination of offline and online retail.
Peak Pharmacy's firm confidence comes from a group of employees who grew up with the enterprise in the past 20 years. In the face of staff training has never stopped, including pharmaceutical expertise, service etiquette, sales skills, on-site simulation and other forms. Even during the COVID-19 pandemic, employees were organized to learn remotely through online classrooms. Many senior managers start from shop assistants and make common progress with enterprises.
Various awards have proved the efforts and progress of employees. The large pharmacy team has repeatedly ranked first in the province's national pharmacy skills competitions and competitions. In the2014 National Pharmacy Combined Medication Skills Competition, he won the top five in Zhejiang Division, 2020 , "Tianqing Cup " The 4th Knowledge and Care Skills Competition Zhejiang Regional Competition won the Best Service Team Award ... The award is certainly gratifying, but what makes them more happy is to see the pennants and thank-you letters sent by customers again and again. At the beginning of 2020
, the new crown epidemic seriously affected people's lives. In the face of the outbreak of the outbreak brought about by the surge in demand for masks, alcohol, disinfectants and other materials, peak pharmacy staff Spring Festival, in the logistics almost paralyzed, serious shortage of production capacity in the case of full search for sources of goods, adhere to the front line, try to meet customer needs. And adhere to the parity sales, for the stability of the market, stable people have made a positive contribution. After the situation eased, Jianfeng Pharmacy participated in the public welfare activities of guarding angels in white, and sent gifts to the medical staff in Hubei to express respect and gratitude, reflecting the social responsibility and responsibility of an enterprise.20
has a long way to go, and20 has passed in a blink of an eye. Looking back on history and looking forward to the future, General Manager Xiang Shunjiao said: Peak Pharmacy carries the historical heritage of a century-old store and surrounds the grand goal of a century-old peak. It will continue to move forward in Do not forget your initiative mind. (Reporter
Chen Shengmu)
More information
Company Leaders Attend Jinhua Development Conference
News from our newspaper On November 17, the second 2019 Jinhua Development Conference with the theme of "Insist on high-quality integration into the Yangtze River Delta to build a metropolitan area" opened in Jinhua, Zhejiang. More than a thousand people from the scientific and educational circles, business circles, and overseas Chinese from home and abroad Business people, representatives of "New Golden Chinese" and representatives of outstanding Jinhua students attended the meeting. Group leaders Jiang Xiaomeng, Yu Jianhong and Huang Jinlong attended the relevant activities of the conference. As a representative of the Jinhua business community, Jiang Xiaomeng, chairman of the group company, made a keynote speech at the "Scientist" and "Entrepreneur" Innovation Dialogue of the Development Conference, expressing his views on how Jinhua enterprises can improve their technological competitiveness. As the head of Jinhua local enterprise with a history of more than 60 years, Jiang Xiaomeng has a profound experience in promoting the development of enterprises through science and technology. Combined with the reality of peak scientific and technological innovation, he pointed out in his speech that the improvement of scientific and technological innovation ability is an urgent event for Jinhua small and medium-sized enterprises. Private enterprises cannot achieve high-quality development without the support of scientific and technological forces; with the progress of society, the improvement of people's living standards and the continuous improvement of cultural quality, the demand for products and the pursuit of product quality have also undergone qualitative changes. Only products with scientific and technological connotations can attract consumers. He suggested that the government and relevant institutions should establish an information platform to further understand the scientific and technological support that enterprises need in the transformation, understand what kind of help scientific and technological personnel can provide to enterprises, do a good job in the information docking of scientists and entrepreneurs, further attract investment and wisdom, give full play to the scientific and technological achievements of academicians and experts and the capital advantages of businessmen at home and abroad, and promote Jinhua enterprises to better integrate into Changsan
2020
07-30
News from our newspaper Before the National Day, the Central Committee of the Communist Party of China, the State Council, and the Central Military Commission jointly issued the "Celebrating the 70th Anniversary of the Founding of the the People's Republic of China" commemorative medal. 19 veteran comrades including former chairman Du Zihong won this honor. It is understood that the "Celebrating the 70th Anniversary of the Founding of the the People's Republic of China" commemorative medals are awarded to eligible persons among the following objects: veterans and comrades who participated in the revolutionary work before the establishment of the the People's Republic of China; after the establishment of the the People's Republic of China, they have won national commendations and awards and above honors and are still alive. After the establishment of the the People's Republic of China, military personnel (including veterans) who have won first-class awards and are still alive; international friends who have made outstanding contributions to the establishment of the the People's Republic of China; those who died after January 1, 2019 are within the scope of this issuance. The issuance of the "Celebrating the 70th Anniversary of the Founding of the People's Republic of China China" commemorative medal is an important part of the series of celebrations for the 70th anniversary of the founding of New China. It is important for strengthening patriotism education, cultivating and practicing the core values of socialism, and enhancing the cohesion and appeal of the great cause of socialism with Chinese characteristics., Has a very important meaning. Among the 19 people who won the commemorative medals, Zheng Yunya, Xu Zeng, Wu Bingyin, Wang Zhendong, Gao Changxuan, Shi Gao, Zhou Zucheng, and Lu Weitang were retired cadres who took part in revolutionary work before the founding of New China, and Huang Jingui, Mou Dehua, and Zhang Wancai were old workers who took part in the work before the founding of New China, du Zihong, Fang Lianbai, Feng Hanwei, Tang Yanru, Wang Xinghua, Huang Shaobao, Huang Xiehe, etc. made outstanding contributions to national construction after the founding of New China and won
2020
07-31
Pinnacle International Trade Hosts Cotton Spinning Forum
In order to better play the role of cotton yarn futures delivery warehouse and promote the development of textile industry in the region, on September 24, peak international trading company and earth futures co., ltd. jointly held a "talk on cotton 2019-earth peak forum". With the theme of "Market Trends and Prospects of Cotton Textile Industry", the forum gathered more than 70 people from Hangzhou, Shaoxing, Shanghai, Lanxi, Changzhou, Jiangyin, Nantong and other parts of the country, as well as India and Vietnam, to seek common development plans for the cotton spinning industry. After obtaining the qualification of the designated cotton yarn delivery warehouse of Zhengzhou Commodity Exchange, the peak international trade actively implemented the work of the cotton yarn delivery warehouse. Hosting this forum is an important link for Jianfeng International Trade to start the cotton yarn delivery warehouse business. It aims to build an exchange platform for the cotton spinning industry, deeply study the operation rules of cotton yarn futures, enable textile mills, weaving mills and cotton yarn traders to quickly understand the Jianfeng warehouse and cotton yarn futures delivery and storage business, and jointly discuss the development trend of the cotton textile industry. Yu Jianhong, general manager of the group company, attended the meeting and delivered a speech. He expressed his gratitude and welcome to the guests who came to the forum, and said that Jinhua is located in the heart of Zhejiang, and its subordinate Lanxi City is China's main cotton textile industry base. The second pillar industry of Yiwu City is also the knitting industry. The demand for cotton yarn is huge. Peak International Trade to obtain cotton yarn futures delivery qualification, not only for Lanxi, Yiwu cotton textile industry and upstream and downstream merchants nearby to provide cotton yarn spot storage and futures delivery sites, but also can effectively serve this, service the province, and radiation to Jiangxi, Fujian and East China and other places. This forum
2020
07-31
Pinnacle International Trade Hosts Cotton Spinning Forum
In order to better play the role of cotton yarn futures delivery warehouse and promote the development of textile industry in the region, on September 24, peak international trading company and earth futures co., ltd. jointly held a "talk on cotton 2019-earth peak forum". With the theme of "Market Trends and Prospects of Cotton Textile Industry", the forum gathered more than 70 people from Hangzhou, Shaoxing, Shanghai, Lanxi, Changzhou, Jiangyin, Nantong and other parts of the country, as well as India and Vietnam, to seek common development plans for the cotton spinning industry. After obtaining the qualification of the designated cotton yarn delivery warehouse of Zhengzhou Commodity Exchange, the peak international trade actively implemented the work of the cotton yarn delivery warehouse. Hosting this forum is an important link for Jianfeng International Trade to start the cotton yarn delivery warehouse business. It aims to build an exchange platform for the cotton spinning industry, deeply study the operation rules of cotton yarn futures, enable textile mills, weaving mills and cotton yarn traders to quickly understand the Jianfeng warehouse and cotton yarn futures delivery and storage business, and jointly discuss the development trend of the cotton textile industry. Yu Jianhong, general manager of the group company, attended the meeting and delivered a speech. He expressed his gratitude and welcome to the guests who came to the forum, and said that Jinhua is located in the heart of Zhejiang, and its subordinate Lanxi City is China's main cotton textile industry base. The second pillar industry of Yiwu City is also the knitting industry. The demand for cotton yarn is huge. Peak International Trade to obtain cotton yarn futures delivery qualification, not only for Lanxi, Yiwu cotton textile industry and upstream and downstream merchants nearby to provide cotton yarn spot storage and futures delivery sites, but also can effectively serve this, service the province, and radiation to Jiangxi, Fujian and East China and other places. This forum
2020
07-31
Pinnacle International Trade Hosts Cotton Spinning Forum
In order to better play the role of cotton yarn futures delivery warehouse and promote the development of textile industry in the region, on September 24, peak international trading company and earth futures co., ltd. jointly held a "talk on cotton 2019-earth peak forum". With the theme of "Market Trends and Prospects of Cotton Textile Industry", the forum gathered more than 70 people from Hangzhou, Shaoxing, Shanghai, Lanxi, Changzhou, Jiangyin, Nantong and other parts of the country, as well as India and Vietnam, to seek common development plans for the cotton spinning industry. After obtaining the qualification of the designated cotton yarn delivery warehouse of Zhengzhou Commodity Exchange, the peak international trade actively implemented the work of the cotton yarn delivery warehouse. Hosting this forum is an important link for Jianfeng International Trade to start the cotton yarn delivery warehouse business. It aims to build an exchange platform for the cotton spinning industry, deeply study the operation rules of cotton yarn futures, enable textile mills, weaving mills and cotton yarn traders to quickly understand the Jianfeng warehouse and cotton yarn futures delivery and storage business, and jointly discuss the development trend of the cotton textile industry. Yu Jianhong, general manager of the group company, attended the meeting and delivered a speech. He expressed his gratitude and welcome to the guests who came to the forum, and said that Jinhua is located in the heart of Zhejiang, and its subordinate Lanxi City is China's main cotton textile industry base. The second pillar industry of Yiwu City is also the knitting industry. The demand for cotton yarn is huge. Peak International Trade to obtain cotton yarn futures delivery qualification, not only for Lanxi, Yiwu cotton textile industry and upstream and downstream merchants nearby to provide cotton yarn spot storage and futures delivery sites, but also can effectively serve this, service the province, and radiation to Jiangxi, Fujian and East China and other places. This forum
2020
07-22
Pinnacle International Trade Hosts Cotton Spinning Forum
In order to better play the role of cotton yarn futures delivery warehouse and promote the development of textile industry in the region, on September 24, peak international trading company and earth futures co., ltd. jointly held a "talk on cotton 2019-earth peak forum". With the theme of "Market Trends and Prospects of Cotton Textile Industry", the forum gathered more than 70 people from Hangzhou, Shaoxing, Shanghai, Lanxi, Changzhou, Jiangyin, Nantong and other parts of the country, as well as India and Vietnam, to seek common development plans for the cotton spinning industry. After obtaining the qualification of the designated cotton yarn delivery warehouse of Zhengzhou Commodity Exchange, the peak international trade actively implemented the work of the cotton yarn delivery warehouse. Hosting this forum is an important link for Jianfeng International Trade to start the cotton yarn delivery warehouse business. It aims to build an exchange platform for the cotton spinning industry, deeply study the operation rules of cotton yarn futures, enable textile mills, weaving mills and cotton yarn traders to quickly understand the Jianfeng warehouse and cotton yarn futures delivery and storage business, and jointly discuss the development trend of the cotton textile industry. Yu Jianhong, general manager of the group company, attended the meeting and delivered a speech. He expressed his gratitude and welcome to the guests who came to the forum, and said that Jinhua is located in the heart of Zhejiang, and its subordinate Lanxi City is China's main cotton textile industry base. The second pillar industry of Yiwu City is also the knitting industry. The demand for cotton yarn is huge. Peak International Trade to obtain cotton yarn futures delivery qualification, not only for Lanxi, Yiwu cotton textile industry and upstream and downstream merchants nearby to provide cotton yarn spot storage and futures delivery sites, but also can effectively serve this, service the province, and radiation to Jiangxi, Fujian and East China and other places. This forum
2020
07-30
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