Peak Pharmacy: Through the 20th Anniversary, Witness Growth with Growth
Release time:
2021-03-22
It was the morning of 2001 # April 20 . On Shuangxi West Road in the city, banners and flowers were displayed at the gate of a pharmacy. Du Zihong, the leader of Jinhua City and the old chairman of the peak, unveiled the chain of pharmacies and announced the official opening of the peak pharmacy chain Co., Ltd. With a flick of a finger, the peak pharmacy has accompanied Jinhua people through 20 years. After counting the past steps and looking forward to the future scenery, the peak pharmacy and its employees grew up together, reorganized their clothes and set off again.
Peak Pharmacy was formerly the 17 pharmacy in the retail department of Jinhua Pharmaceutical Company. It is a public institution without operating pressure and is not sensitive to the market. Development plans such as store layout are also relatively lacking. In 2001 , after Jianfeng Group established Jianfeng Pharmaceutical and acquired Jinhua Pharmaceutical Company, in order to comply with policy requirements and market-oriented reforms, and as Jianfeng Group's further development in the pharmaceutical field, 17 retail stores were independent from pharmaceutical companies and set up chain companies, renamed Jianfeng Pharmacy. Since then, it has become an independent legal person and a market-oriented centralized enterprise with unified business objectives. Around this goal, Jianfeng Pharmacy has continuously improved its internal management, system construction, and image shaping, forming a joint force, completing the transformation of a new type of modern chain enterprise, and becoming a veteran cement enterprise, Jianfeng, in Jinhua, the base area, directly dealing with the common people. An eye-catching image window.
The transformation from a big pot of rice to a modern enterprise that is responsible for its own profits and losses cannot be successful by decorating the store and changing the management mode. As soon as the big pharmacy came up, it encountered a big problem - brand image problem. The old cement brand of Jianfeng has suddenly become a street drug seller. This change spans a lot, and many people can't react for a while. When opening the business and making panax notoginseng powder on the spot, the regular customer also joked: "don't mix cement powder with me. "
In order to quickly eliminate misunderstandings, let people change their ideas, and at the same time expand the influence of the brand, Jianfeng Pharmacy has established a new image through a series of measures: invite Shanghai experts to use the most advanced instruments for free consultation, hire famous doctors to sit in the hall, free testing, charity drugs, go deep into the street community to promote medical knowledge, organize primary school students' medical knowledge summer camp ... more means "makeover " , peak pharmacy helps peak brand to break the old impression in the hearts of the people, refresh the concept of Jinhua citizens; it also inherits and carries forward the tradition of paying attention to quality of peak brands, and establishes a reliable brand image that pays attention to drug quality and curative effect.
At the same time, Peak Pharmacy is also exploring how to better serve its customers, striving to pursue "people have nothing, people have advantages " . Other drugstores can't do it, we're going to do it. Some varieties of drugs, even if they don't make money, have to be stocked to meet the needs of customers. In order to inherit and carry forward the heritage of Renshou Hall, Tianfu Hall and other century-old stores, special stores are opened. With excellent service consciousness and service quality, the peak pharmacy has formed its own high stickiness customer base.
20 years of cold and summer, peak pharmacy step by step, through their own efforts to develop, business performance from millions to tens of millions gradually increased, and even hundreds of millions; The number of stores has increased from a dozen newly established to dozens now. It is the first batch of drug dealers certified by GSP and the first batch of designated retail pharmacies of medical insurance in Jinhua City; the number of fixed-point retail pharmacies for chronic diseases is the largest among pharmaceutical retail chain enterprises in Jinhua City.
In recent years, with the continuous deepening of the reform of my country's medical system and drug circulation system, the pharmaceutical retail industry has been greatly affected, and the sales profit of essential drugs has decreased. "Zero Price Difference " The price advantage of pharmacies over medical institutions no longer exists, and communities and township hospitals have separated part of the market, which makes the industry more competitive.
Facing the opportunities and challenges coexisting in changes, Jianfeng Pharmacy actively complies with policy changes, strives for various designated pharmacy qualifications, strengthens staff training, provides customers with professional and personalized medication guidance, and creates distinctive Pharmaceutical services to improve their core competitiveness. I have also been looking for and trying new sales models and future development directions. As early as 2014 , I cooperated with e-commerce platforms to explore online drug sales. Last year, I cooperated with take-out platforms to explore the combination of offline and online retail.
Peak Pharmacy's firm confidence comes from a group of employees who grew up with the enterprise in the past 20 years. In the face of staff training has never stopped, including pharmaceutical expertise, service etiquette, sales skills, on-site simulation and other forms. Even during the COVID-19 pandemic, employees were organized to learn remotely through online classrooms. Many senior managers start from shop assistants and make common progress with enterprises.
Various awards have proved the efforts and progress of employees. The large pharmacy team has repeatedly ranked first in the province's national pharmacy skills competitions and competitions. In the2014 National Pharmacy Combined Medication Skills Competition, he won the top five in Zhejiang Division, 2020 , "Tianqing Cup " The 4th Knowledge and Care Skills Competition Zhejiang Regional Competition won the Best Service Team Award ... The award is certainly gratifying, but what makes them more happy is to see the pennants and thank-you letters sent by customers again and again. At the beginning of 2020
, the new crown epidemic seriously affected people's lives. In the face of the outbreak of the outbreak brought about by the surge in demand for masks, alcohol, disinfectants and other materials, peak pharmacy staff Spring Festival, in the logistics almost paralyzed, serious shortage of production capacity in the case of full search for sources of goods, adhere to the front line, try to meet customer needs. And adhere to the parity sales, for the stability of the market, stable people have made a positive contribution. After the situation eased, Jianfeng Pharmacy participated in the public welfare activities of guarding angels in white, and sent gifts to the medical staff in Hubei to express respect and gratitude, reflecting the social responsibility and responsibility of an enterprise.20
has a long way to go, and20 has passed in a blink of an eye. Looking back on history and looking forward to the future, General Manager Xiang Shunjiao said: Peak Pharmacy carries the historical heritage of a century-old store and surrounds the grand goal of a century-old peak. It will continue to move forward in Do not forget your initiative mind. (Reporter
Chen Shengmu)
More information
News from our newspaper The recently published national periodical "Building Materials Development Orientation" uses the corporate image photo of Yunnan Jianfeng Cement Company on the cover; the "13th China Yunnan Pu'er Tea International Expo and Fair" held on August 26-28 During the period, the local mainstream media "Pu'er Daily" also used a large amount of space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved. As a relatively late cement enterprise in southwest Yunnan, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact. In the daily publicity work, Yunnan Jianfeng also cooperated with Pu'er TV station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu'er on the Cloud" to promote the spirit of Jianfeng enterprise. Every year during the Spring Festival, the company will expand its reputation through Xishuangbanna TV Station and Pu'er TV Station in the form of New Year greetings. With Yunling High-speed Media, Today's Biography
2020
07-30
The international business standard for apple extract, which was presided over by Tianjin Jianfeng Natural Products Company as the team leader, was finally revised a few days ago and officially released and implemented on July 1. Plant extracts are widely used in food, medicine and chemical industry, and are the main force in the export of traditional Chinese medicine products in China. In recent years, as the United States and other countries have become more and more stringent in the import supervision of plant extracts, my country's plant extract products have ended the rapid growth of exports for many years and entered a period of adjustment. The entire industry urgently needs to improve the quality level and establish and improve industry standards. Otherwise, in the international market generally improve the quality of food and drug regulatory standards of the environment, China's plant extract industry standards are not perfect, compatibility with international standards is not strong, resulting in exports are easily affected. Faced with the dual pressure of strengthening international supervision and weak exports, since 2012, the China Medical Insurance Chamber of Commerce has organized domestic outstanding plant extract companies to jointly develop the "International Business Standards for Plant Extracts. Since the first batch of international business standards for plant extracts were formulated and released in 2013, it has played a good role in promoting the development of the entire extract industry. The formulation and launch of plant extract standards conform to the trend of formulating competitive group standards proposed by the National Standards Committee, and fill the gaps in national standards and industry standards. It is not only conducive to plant extract companies to open up domestic and foreign markets, but also create a good The industry environment plays a huge role. At present, business standards have become one of the considerations for relevant international customers to measure product quality, and even become a reference for inspection and quarantine at some ports.
2020
07-31
The first payment of peak 2013 corporate bonds is completed.
On June 5, Jianfeng Group's payment of principal and interest of corporate bonds (Phase I) in 2013 was successfully completed. On June 5, 2013, with the approval of the China Securities Regulatory Commission, Jianfeng Group's 2013 corporate bonds (Phase I) were publicly issued with an issue amount of RMB 0.3 billion. The issue of corporate bonds is a 5-year fixed-rate bond with a coupon rate increase option and an investor resale option at the end of the third year, with a debt rating of AA + (up to AAA). The coupon rate of the bonds was determined by market bidding and was finally determined at 4.90 per cent, which was 1.55 percentage points lower than the benchmark interest rate of the five-year bank loan at the time, fully reflecting the capital market's affirmation of Jianfeng Group. After the issuance of Jianfeng Group's 2013 corporate bonds (the first phase), it was listed and traded on the Shanghai Stock Exchange on July 2 of that year. As some investors chose to sell back at the end of the third year, the company paid the resale on June 6, 2016, and the bond balance was reduced to 0.277 billion yuan. The total amount of principal and interest to be paid by the time the bonds mature is $0.29 billion (including tax). In order to do a good job in the repayment of principal and interest on the bonds, the group company issued an announcement on May 25 to register the relevant rights and interests, and entrusted the Shanghai branch of China Securities Regulatory Commission to pay and exchange interest on the bonds. On June 5, the maturity date of the bonds, the payment of principal and interest was successfully completed. Corporate bonds are securities issued by companies in the stock exchange market in accordance with legal procedures and agreed to repay the principal and interest within a certain period of time, and the issuance of corporate bonds is one of the main ways of direct financing.
2020
07-31
Natural products companies through Europe and the United States two organic certification
On April 30, Tianjin Jianfeng Natural Products Company's apple and ginseng series extract products obtained EU organic certification (EC) and US organic certification (NOP) certificates respectively. EU Organic Certification (EC) is the European inspection and certification body for organic products, with the qualification of identifying whether organic products meet the standards of Europe, Japan and the United States. The EC certificate mark is one of the most authoritative organic certification certificates in the world today. It is trusted by consumers and the organic industry. It has great credibility in the international market and is the guarantee for Chinese organic products to enter almost all organic markets in the world. American Organic Certification (NOP) is the most authoritative organic certification in the United States. Any manufacturer and distributor who intends to sell organic products in the United States market must pass the certification of American organic NOP, and the certification of NOP is signed by the American Bureau of Agriculture. Qualified, organic ingredient suppliers must also be certified by NOP. In the European and American markets, products with EC and NOP certification marks mean that they have the guarantee of high quality and high credibility. They are safe and assured organic products, and they are easier to gain the trust of consumers. Since its establishment, the natural products company has been facing the international market, and with the improvement of domestic and foreign consumers' demand and standards for organic products, it has continuously strengthened quality management, continuously introduced new organic products, and won the trust of consumers. Prior to this, natural products company's plant extracts, plant pigment products have entered the European and American markets, won the trust of many customers, the apple, ginseng two series of products obtained the European Union and the United States organic certification, to the peak of natural products.
2020
07-30
Natural products companies through Europe and the United States two organic certification
On April 30, Tianjin Jianfeng Natural Products Company's apple and ginseng series extract products obtained EU organic certification (EC) and US organic certification (NOP) certificates respectively. EU Organic Certification (EC) is the European inspection and certification body for organic products, with the qualification of identifying whether organic products meet the standards of Europe, Japan and the United States. The EC certificate mark is one of the most authoritative organic certification certificates in the world today. It is trusted by consumers and the organic industry. It has great credibility in the international market and is the guarantee for Chinese organic products to enter almost all organic markets in the world. American Organic Certification (NOP) is the most authoritative organic certification in the United States. Any manufacturer and distributor who intends to sell organic products in the United States market must pass the certification of American organic NOP, and the certification of NOP is signed by the American Bureau of Agriculture. Qualified, organic ingredient suppliers must also be certified by NOP. In the European and American markets, products with EC and NOP certification marks mean that they have the guarantee of high quality and high credibility. They are safe and assured organic products, and they are easier to gain the trust of consumers. Since its establishment, the natural products company has been facing the international market, and with the improvement of domestic and foreign consumers' demand and standards for organic products, it has continuously strengthened quality management, continuously introduced new organic products, and won the trust of consumers. Prior to this, natural products company's plant extracts, plant pigment products have entered the European and American markets, won the trust of many customers, the apple, ginseng two series of products obtained the European Union and the United States organic certification, to the peak of natural products.
2020
07-31
Natural products companies through Europe and the United States two organic certification
On April 30, Tianjin Jianfeng Natural Products Company's apple and ginseng series extract products obtained EU organic certification (EC) and US organic certification (NOP) certificates respectively. EU Organic Certification (EC) is the European inspection and certification body for organic products, with the qualification of identifying whether organic products meet the standards of Europe, Japan and the United States. The EC certificate mark is one of the most authoritative organic certification certificates in the world today. It is trusted by consumers and the organic industry. It has great credibility in the international market and is the guarantee for Chinese organic products to enter almost all organic markets in the world. American Organic Certification (NOP) is the most authoritative organic certification in the United States. Any manufacturer and distributor who intends to sell organic products in the United States market must pass the certification of American organic NOP, and the certification of NOP is signed by the American Bureau of Agriculture. Qualified, organic ingredient suppliers must also be certified by NOP. In the European and American markets, products with EC and NOP certification marks mean that they have the guarantee of high quality and high credibility. They are safe and assured organic products, and they are easier to gain the trust of consumers. Since its establishment, the natural products company has been facing the international market, and with the improvement of domestic and foreign consumers' demand and standards for organic products, it has continuously strengthened quality management, continuously introduced new organic products, and won the trust of consumers. Prior to this, natural products company's plant extracts, plant pigment products have entered the European and American markets, won the trust of many customers, the apple, ginseng two series of products obtained the European Union and the United States organic certification, to the peak of natural products.
2020
07-31
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