Peak Pharmacy: Through the 20th Anniversary, Witness Growth with Growth
Release time:
2021-03-22
It was the morning of 2001 # April 20 . On Shuangxi West Road in the city, banners and flowers were displayed at the gate of a pharmacy. Du Zihong, the leader of Jinhua City and the old chairman of the peak, unveiled the chain of pharmacies and announced the official opening of the peak pharmacy chain Co., Ltd. With a flick of a finger, the peak pharmacy has accompanied Jinhua people through 20 years. After counting the past steps and looking forward to the future scenery, the peak pharmacy and its employees grew up together, reorganized their clothes and set off again.
Peak Pharmacy was formerly the 17 pharmacy in the retail department of Jinhua Pharmaceutical Company. It is a public institution without operating pressure and is not sensitive to the market. Development plans such as store layout are also relatively lacking. In 2001 , after Jianfeng Group established Jianfeng Pharmaceutical and acquired Jinhua Pharmaceutical Company, in order to comply with policy requirements and market-oriented reforms, and as Jianfeng Group's further development in the pharmaceutical field, 17 retail stores were independent from pharmaceutical companies and set up chain companies, renamed Jianfeng Pharmacy. Since then, it has become an independent legal person and a market-oriented centralized enterprise with unified business objectives. Around this goal, Jianfeng Pharmacy has continuously improved its internal management, system construction, and image shaping, forming a joint force, completing the transformation of a new type of modern chain enterprise, and becoming a veteran cement enterprise, Jianfeng, in Jinhua, the base area, directly dealing with the common people. An eye-catching image window.
The transformation from a big pot of rice to a modern enterprise that is responsible for its own profits and losses cannot be successful by decorating the store and changing the management mode. As soon as the big pharmacy came up, it encountered a big problem - brand image problem. The old cement brand of Jianfeng has suddenly become a street drug seller. This change spans a lot, and many people can't react for a while. When opening the business and making panax notoginseng powder on the spot, the regular customer also joked: "don't mix cement powder with me. "
In order to quickly eliminate misunderstandings, let people change their ideas, and at the same time expand the influence of the brand, Jianfeng Pharmacy has established a new image through a series of measures: invite Shanghai experts to use the most advanced instruments for free consultation, hire famous doctors to sit in the hall, free testing, charity drugs, go deep into the street community to promote medical knowledge, organize primary school students' medical knowledge summer camp ... more means "makeover " , peak pharmacy helps peak brand to break the old impression in the hearts of the people, refresh the concept of Jinhua citizens; it also inherits and carries forward the tradition of paying attention to quality of peak brands, and establishes a reliable brand image that pays attention to drug quality and curative effect.
At the same time, Peak Pharmacy is also exploring how to better serve its customers, striving to pursue "people have nothing, people have advantages " . Other drugstores can't do it, we're going to do it. Some varieties of drugs, even if they don't make money, have to be stocked to meet the needs of customers. In order to inherit and carry forward the heritage of Renshou Hall, Tianfu Hall and other century-old stores, special stores are opened. With excellent service consciousness and service quality, the peak pharmacy has formed its own high stickiness customer base.
20 years of cold and summer, peak pharmacy step by step, through their own efforts to develop, business performance from millions to tens of millions gradually increased, and even hundreds of millions; The number of stores has increased from a dozen newly established to dozens now. It is the first batch of drug dealers certified by GSP and the first batch of designated retail pharmacies of medical insurance in Jinhua City; the number of fixed-point retail pharmacies for chronic diseases is the largest among pharmaceutical retail chain enterprises in Jinhua City.
In recent years, with the continuous deepening of the reform of my country's medical system and drug circulation system, the pharmaceutical retail industry has been greatly affected, and the sales profit of essential drugs has decreased. "Zero Price Difference " The price advantage of pharmacies over medical institutions no longer exists, and communities and township hospitals have separated part of the market, which makes the industry more competitive.
Facing the opportunities and challenges coexisting in changes, Jianfeng Pharmacy actively complies with policy changes, strives for various designated pharmacy qualifications, strengthens staff training, provides customers with professional and personalized medication guidance, and creates distinctive Pharmaceutical services to improve their core competitiveness. I have also been looking for and trying new sales models and future development directions. As early as 2014 , I cooperated with e-commerce platforms to explore online drug sales. Last year, I cooperated with take-out platforms to explore the combination of offline and online retail.
Peak Pharmacy's firm confidence comes from a group of employees who grew up with the enterprise in the past 20 years. In the face of staff training has never stopped, including pharmaceutical expertise, service etiquette, sales skills, on-site simulation and other forms. Even during the COVID-19 pandemic, employees were organized to learn remotely through online classrooms. Many senior managers start from shop assistants and make common progress with enterprises.
Various awards have proved the efforts and progress of employees. The large pharmacy team has repeatedly ranked first in the province's national pharmacy skills competitions and competitions. In the2014 National Pharmacy Combined Medication Skills Competition, he won the top five in Zhejiang Division, 2020 , "Tianqing Cup " The 4th Knowledge and Care Skills Competition Zhejiang Regional Competition won the Best Service Team Award ... The award is certainly gratifying, but what makes them more happy is to see the pennants and thank-you letters sent by customers again and again. At the beginning of 2020
, the new crown epidemic seriously affected people's lives. In the face of the outbreak of the outbreak brought about by the surge in demand for masks, alcohol, disinfectants and other materials, peak pharmacy staff Spring Festival, in the logistics almost paralyzed, serious shortage of production capacity in the case of full search for sources of goods, adhere to the front line, try to meet customer needs. And adhere to the parity sales, for the stability of the market, stable people have made a positive contribution. After the situation eased, Jianfeng Pharmacy participated in the public welfare activities of guarding angels in white, and sent gifts to the medical staff in Hubei to express respect and gratitude, reflecting the social responsibility and responsibility of an enterprise.20
has a long way to go, and20 has passed in a blink of an eye. Looking back on history and looking forward to the future, General Manager Xiang Shunjiao said: Peak Pharmacy carries the historical heritage of a century-old store and surrounds the grand goal of a century-old peak. It will continue to move forward in Do not forget your initiative mind. (Reporter
Chen Shengmu)
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