Full marketing: breakthrough self, improve their own value
Release time:
2021-01-21
full marketing: breakthrough self, improve their own value
full marketing is a market-centered, integration of enterprise resources and means of scientific management concept, many large industrial enterprises have achieved remarkable results after the adoption. Peak Health Technology Company established the "1+1 Direct Purchase Department" in January last year, officially opening full marketing.
to carry out full marketing can revitalize the company's full potential customer resources, so that employees in various functional fields are closer to the real business of the enterprise, intensive cultivation in the local market, with the help of various resources, tap the potential market of the market, and expand the influence of products. After Jianfeng Health started full-staff marketing, it not only established a service WeChat group to actively promote full-staff participation, but also made pictures and texts for product use, so that more non-sales people can understand the products at the same time and better promote them. In order to let employees better understand the process and operation of 1+1 direct purchase, in addition to specially organizing a "1+1" special training, Jianfeng Health also organizes training on product knowledge, marketing knowledge, marketing skills, case sharing and other contents. At the same time, in order to mobilize the enthusiasm of employees, Peak Health has also established a relevant reward mechanism, and has formulated basic task awards and gradient sales awards according to the nature of personnel in different positions. Employees also actively participate in it, offering suggestions and increasing product exposure by shooting micro videos, participating in exhibitions and community activities. Spontaneously organize employee salons to share sales experience and drive people around them while realizing self-sales.
After nearly a year of sales, employees have a better understanding of all-staff marketing, and they have also expressed that they have gained a lot and their abilities have also been broken.
Xu Feng's main job is the logistics support of comprehensive management. She doesn't know much about product knowledge and other contents. Since participating in the full marketing, in addition to participating in the relevant training organized by the company, in order to better explain the products to customers, she uses her spare time to learn product knowledge, carefully compares with similar products from other manufacturers in the market, and looks for the advantages and selling points of the products, so as to be more convincing. Moreover, the family members of these products are also eating. During the eating process, they will pay more attention to some matters that need attention, so that they can better remind customers and increase their trust during the sales process.
Finance should be super handsome. He is a post-90s generation. His daily job is to deal with all kinds of data. Although his company produces health care products, he does not pay much attention to health care products at this age, and he does not know much about the efficacy of products. He suddenly began to recommend health care products to others. At first, he felt that he could not finish it. But after successfully completing a single sale, he felt a unique sense of accomplishment, more confidence, and more handy in selling. For him, this is a process of continuous learning and self-breakthrough, and he is enjoying this process.
Among the employees involved in marketing, some of them convince customers to promote sales through product knowledge introduction, while others participate in full marketing because they are taking products and let everyone see the real effect with their own real cases, thus contributing to a single sales. Wang Jinlong is an ordinary operator in the Jianfeng Health Products Workshop. He feels that he is not good at words and works hard, but his business is also doing well. So how did he do it? He stressed at the beginning that he didn't know how to market at all, but that he was in poor health and had been eating the company's products for many years. After he shared the effect of the product with his family and friends around him, everyone intuitively saw the effect of the product, which contributed to sales.
In addition to learning product knowledge, in the process of sales and delivery, everyone also moved some "thoughts". Hong Yongfeng, an employee of the health care product workshop, will choose the lunch time to deliver the goods to some customers of nearby companies. When you go to the company to deliver goods, more people will pay attention to it, which happens to be the time to eat, which can increase the exposure rate of the product. After word of mouth, we hope to develop more potential customers.
"When the company started to do full marketing, I was quite resistant." Staff Zhou Guangliang felt that marketing was a matter for young people, and he would not get involved when he was old. Zhou Guangliang is an employee of Jianfeng Health in charge of engineering security. His work has nothing to do with marketing. But now, just a few days after New Year's Day in 2021, he has completed the basic sales task of one year. From the initial resistance to the back of the active sales, what has gone through in the middle? Last April, Spike Health new Ganoderma lucidum spore oil products, just as Zhou Guangliang family sleep is not very good, on the trial for a period of time, found that the effect is very good. So he decided to try to promote it, and according to his personal connections, he decided to push Ganoderma lucidum spore oil. At the beginning, he bought some products himself and gave them to his friends or family to try them first. The customers approved them and then recommended them to buy them. He said that in the process of promotion, he will stand in the other side's point of view to promote, and in the later stage to collect feedback after taking, sum up experience, so the relatives and friends around him are more trusted.
This year, all employees of Jianfeng Health participated in all-staff marketing. No matter whether they achieved sales or not, no matter how much they sold, they had an in-depth understanding of the composition, efficacy and other product knowledge of each product, and they all had a new understanding of marketing and their own sales experience. In the past, everyone just focused on doing their own job. Occasionally, relatives and friends needed to help buy healthy products, but they rarely took the initiative to promote the company's products to the people around them. But now, everyone not only actively promotes products and does their best to do their own sales tasks, they will also summarize their experience and experience in the sales process, and put forward opinions and suggestions on product audience segmentation, product packaging, and thinking adjustment. Chen Daiyou, general manager of
Peak Health, said that since the establishment of the 1+1 Direct Purchase Department, employees have also actively participated, and more than 95% of non-sales personnel have achieved sales. Through positive guidance, the company allows employees to ensure that they do their job well and use their free time to achieve sales. While employees break through themselves and tap their own potential, they also create certain economic benefits for the company. In the new year, Jianfeng Health will also further improve the full-staff marketing model on the original basis, implement the fission of the sales team, set up five core teams according to relevant departments, and each team will set up a person in charge to subscribe for sales tasks in the form of a team. Communication is more convenient, it also makes management more detailed and closer, and further improves the popularity of the product. (Reporter Ni Yingzhen)
More information
Spike Cable Enters South American Market
Recently, a batch of 2100-pair communication cables produced by Peak Cable Company for Venezuelan customers have been completed and will be shipped in cabinets. This is the company's first export business in the South American market. In recent years, under the general trend of "light in and copper out" in the domestic market, Jianfeng Cable Company has taken the initiative to open up foreign markets that still use copper-core communication cables. While making use of its own production advantages to actively cooperate with domestic industry and trade enterprises to carry out foreign trade processing of communication cables, it has made great efforts to expand its own export business through foreign trade platforms and participation in exhibitions. Since the beginning of this year, the cable company has overcome the adverse effects of the new coronary pneumonia epidemic, actively looking for foreign customers for business negotiations, and won orders from Vietnamese customers shortly after the resumption of work. It is understood that in all the export business of cable companies this year, self-operated export business has accounted for about half, and the export direction is mainly Southeast Asia. The successful completion of the Venezuelan customer orders for the future further development of Colombia, Argentina, Peru, Chile and other South American countries to lay a good foundation. (Hu Longgang, Huang Yuan)
2020
11-12
Daye peak "war epidemic" work was commended by Hubei Province, Huangshi City
Recently, Daye Peak Cement Company won the commendation of Hubei Provincial Federation of Industry and Commerce, Hubei General Chamber of Commerce, Huangshi City Federation of Industry and Commerce, Huangshi City Chamber of Commerce, Huangshi City People's Government Poverty Alleviation and Development Office and other relevant units for its outstanding achievements in the prevention and control of the new coronary pneumonia epidemic. Since the beginning of this year, in the face of the new coronary pneumonia epidemic, Daye Peak has fully implemented the important instructions of the municipal government on the prevention and control of the new coronary pneumonia epidemic and the decision-making and deployment of poverty alleviation, obeying the overall situation, not only donating money to the Daye Municipal People's Government for the first time to help prevent and control the epidemic, but also actively do a good job in the prevention and control of the internal epidemic, and to resume production, and earnestly implement the municipal party committee and municipal government on the response to the impact of the new coronary pneumonia epidemic to carry out "two help two help" and "three get one stable" work requirements, paired to help the surrounding rural part of the population has not been lifted out of poverty, to help poor areas to solve the problem of agricultural and sideline products sales, for the city's decisive fight against poverty to contribute. (Yang Huiping, Zhang Qingyu)
2020
11-12
Liu Haiping, Vice Mayor of Pu'er, went to Yunnan Jianfeng for investigation
On the morning of November 3, Liu Haiping, member of the standing Committee of the Pu'er Municipal CPC Committee and vice mayor of the municipal government, and responsible persons of relevant departments went to Yunnan Jianfeng cement Company for investigation and discussion with Zhou Jiping, general manager of Yunnan Jianfeng, and Fang Xuhua, deputy general manager, on such topics as improving the business environment of Pu'er City and the difficulties encountered in the production and operation of enterprises. During the exchange, Zhou Jiping reported on the production and operation of the company this year, as well as the impact of the new coronary pneumonia epidemic on the market and the difficulties encountered in the production and operation process. Liu Haiping fully affirmed the efforts and achievements made since the resumption of work and production in Yunnan Peak, and said that a good business environment is very important for economic development and enhancing the vitality of enterprises. The functional departments of Pu'er government at all levels will continue to optimize various tasks, improve work efficiency, and provide services and guarantees for the development of enterprises. Liu Haiping hopes that Yunnan Jianfeng, as a key enterprise and "benchmark enterprise" in Pu'er City, will play a pioneering and exemplary role and jointly promote the construction of the business environment in Pu'er City. (qi jianmei)
2020
11-12
On the afternoon of November 10, the Party committee of the group company held an enlarged meeting to learn the spirit of the Fifth Plenary Session of the 19th CPC Central Committee and make arrangements for the next step of study, publicity and implementation. At the meeting, Jiang Xiaomeng, Secretary of the Party committee and chairman of the group company, together with all members of the Party committee, members of the management team of the group company, heads of functional departments and some party members, studied the communique of the Fifth Plenary Session of the 19th CPC Central Committee and interpreted the spiritual points of the plenary session. Jiang Xiaomeng pointed out that the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China, held in Beijing from October 26 to 29, is a very important meeting held at an important historical moment when the victory of building a moderately prosperous society in an all-round way is in sight and the new journey of building a modern socialist country in an all-round way is about to begin. It fully embodies the foresight of the Party Central Committee with Comrade Xi Jinping as the core in planning the future and the historical responsibility of carrying forward the past, and profoundly points out the guidelines, objectives, tasks, and strategic measures for China's development in the coming period. It is of great and far-reaching significance to mobilize and encourage the whole Party and the people of the whole country to continue to seize the important strategic opportunity period and promote the comprehensive construction of a socialist modern country. In response to the goals and some hot issues raised in the plenary communiqué, such as how to achieve the 2035 long-term goal, the key goals of economic and social development during the "14th Five-Year Plan" period, why the emphasis is on adhering to the party's overall leadership and strengthening the centralized and unified leadership of the party Central Committee. The main risks and challenges facing economic development in the next five years, how to achieve scientific and technological self-reliance, promote innovation, how to understand the construction, jiang Xiaomeng quoted the answers given by the leaders of relevant central ministries and commissions at the press conference of the plenary session. Jiang Xiaomeng emphasized that China's current development environment is facing profound and complex changes, and there are new developments and changes in opportunities and challenges. The guiding ideology and principles of economic and social development during the "14th Five-Year Plan" period proposed by the plenary session, and the economy during the "14th Five-Year Plan" period The main goals of social development will have a direct impact on the future development of our enterprises. Party organizations at all levels and all employees at the peak must study and study carefully, find the entry point and direction of work, make every effort to complete the annual work goals, and make preparations for the next year. The person in charge of the party organization of the company's overseas enterprises participated in the study through the video conference system. (this newspaper reporter)
2020
11-12
Zhou Zhou, executive vice governor of Qiandongnan Prefecture, sent a message to Huang Ping Jianfeng: fully promote the normalization of production and marketing to make new contributions to Huang Ping's overall well-off society. On October 27, Zhou Zhou, executive vice governor of Qiandongnan Prefecture, Guizhou Province, Yang Zhi, head of Huangping County, and relevant officials of the state and county governments went to Guizhou Huangping Jianfeng Cement Company to investigate and understand the project construction and production situation, and hope that the enterprises will develop as soon and promote regional economic development. Hu Hongwei, general manager of Huang Ping Jianfeng, and other members of the management team made a report on the overall work since the construction of the project started, and accompanied Zhou Zhou Zhou and his party to visit the production line site. In the central control room, Hu Hongwei to Zhou Zhou
2020
11-03
Zhang Xinyu, Vice Mayor of Jinhua City, hopes that Jianfeng Pharmaceutical will aim at cutting-edge science and technology to speed up the development of enterprises. On the afternoon of October 16, Zhang Xinyu, Vice Mayor of Jinhua City, and his party went to the construction site of Jianfeng Pharmaceutical's internationalization project of producing 2 billion pieces of solid preparations annually to conduct research. Accompanied by Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and Shen Quan, deputy general manager of the pharmaceutical company, Zhang Xinyu and his entourage visited the preparation workshop under construction and affirmed the civilized construction and safety management of the site. Huang Jinlong introduced the basic situation of the project to Zhang Xinyu and his party. Knowing that Jianfeng Pharmaceutical has introduced world-class production equipment and advanced technology to build a high-end preparation manufacturing platform in order to achieve industrial upgrading, Zhang Xinyu expressed his appreciation and encouraged Jianfeng Pharmaceutical to gain a foothold in China, aim at the world's cutting-edge technology, and accelerate the pace of enterprise development. Continuously enhance the overall competitiveness of the enterprise. (Wang xuesheng/Wen Zhou hengbin/photo)
2020
11-03
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