Full marketing: breakthrough self, improve their own value
Release time:
2021-01-21
full marketing: breakthrough self, improve their own value
full marketing is a market-centered, integration of enterprise resources and means of scientific management concept, many large industrial enterprises have achieved remarkable results after the adoption. Peak Health Technology Company established the "1+1 Direct Purchase Department" in January last year, officially opening full marketing.
to carry out full marketing can revitalize the company's full potential customer resources, so that employees in various functional fields are closer to the real business of the enterprise, intensive cultivation in the local market, with the help of various resources, tap the potential market of the market, and expand the influence of products. After Jianfeng Health started full-staff marketing, it not only established a service WeChat group to actively promote full-staff participation, but also made pictures and texts for product use, so that more non-sales people can understand the products at the same time and better promote them. In order to let employees better understand the process and operation of 1+1 direct purchase, in addition to specially organizing a "1+1" special training, Jianfeng Health also organizes training on product knowledge, marketing knowledge, marketing skills, case sharing and other contents. At the same time, in order to mobilize the enthusiasm of employees, Peak Health has also established a relevant reward mechanism, and has formulated basic task awards and gradient sales awards according to the nature of personnel in different positions. Employees also actively participate in it, offering suggestions and increasing product exposure by shooting micro videos, participating in exhibitions and community activities. Spontaneously organize employee salons to share sales experience and drive people around them while realizing self-sales.
After nearly a year of sales, employees have a better understanding of all-staff marketing, and they have also expressed that they have gained a lot and their abilities have also been broken.
Xu Feng's main job is the logistics support of comprehensive management. She doesn't know much about product knowledge and other contents. Since participating in the full marketing, in addition to participating in the relevant training organized by the company, in order to better explain the products to customers, she uses her spare time to learn product knowledge, carefully compares with similar products from other manufacturers in the market, and looks for the advantages and selling points of the products, so as to be more convincing. Moreover, the family members of these products are also eating. During the eating process, they will pay more attention to some matters that need attention, so that they can better remind customers and increase their trust during the sales process.
Finance should be super handsome. He is a post-90s generation. His daily job is to deal with all kinds of data. Although his company produces health care products, he does not pay much attention to health care products at this age, and he does not know much about the efficacy of products. He suddenly began to recommend health care products to others. At first, he felt that he could not finish it. But after successfully completing a single sale, he felt a unique sense of accomplishment, more confidence, and more handy in selling. For him, this is a process of continuous learning and self-breakthrough, and he is enjoying this process.
Among the employees involved in marketing, some of them convince customers to promote sales through product knowledge introduction, while others participate in full marketing because they are taking products and let everyone see the real effect with their own real cases, thus contributing to a single sales. Wang Jinlong is an ordinary operator in the Jianfeng Health Products Workshop. He feels that he is not good at words and works hard, but his business is also doing well. So how did he do it? He stressed at the beginning that he didn't know how to market at all, but that he was in poor health and had been eating the company's products for many years. After he shared the effect of the product with his family and friends around him, everyone intuitively saw the effect of the product, which contributed to sales.
In addition to learning product knowledge, in the process of sales and delivery, everyone also moved some "thoughts". Hong Yongfeng, an employee of the health care product workshop, will choose the lunch time to deliver the goods to some customers of nearby companies. When you go to the company to deliver goods, more people will pay attention to it, which happens to be the time to eat, which can increase the exposure rate of the product. After word of mouth, we hope to develop more potential customers.
"When the company started to do full marketing, I was quite resistant." Staff Zhou Guangliang felt that marketing was a matter for young people, and he would not get involved when he was old. Zhou Guangliang is an employee of Jianfeng Health in charge of engineering security. His work has nothing to do with marketing. But now, just a few days after New Year's Day in 2021, he has completed the basic sales task of one year. From the initial resistance to the back of the active sales, what has gone through in the middle? Last April, Spike Health new Ganoderma lucidum spore oil products, just as Zhou Guangliang family sleep is not very good, on the trial for a period of time, found that the effect is very good. So he decided to try to promote it, and according to his personal connections, he decided to push Ganoderma lucidum spore oil. At the beginning, he bought some products himself and gave them to his friends or family to try them first. The customers approved them and then recommended them to buy them. He said that in the process of promotion, he will stand in the other side's point of view to promote, and in the later stage to collect feedback after taking, sum up experience, so the relatives and friends around him are more trusted.
This year, all employees of Jianfeng Health participated in all-staff marketing. No matter whether they achieved sales or not, no matter how much they sold, they had an in-depth understanding of the composition, efficacy and other product knowledge of each product, and they all had a new understanding of marketing and their own sales experience. In the past, everyone just focused on doing their own job. Occasionally, relatives and friends needed to help buy healthy products, but they rarely took the initiative to promote the company's products to the people around them. But now, everyone not only actively promotes products and does their best to do their own sales tasks, they will also summarize their experience and experience in the sales process, and put forward opinions and suggestions on product audience segmentation, product packaging, and thinking adjustment. Chen Daiyou, general manager of
Peak Health, said that since the establishment of the 1+1 Direct Purchase Department, employees have also actively participated, and more than 95% of non-sales personnel have achieved sales. Through positive guidance, the company allows employees to ensure that they do their job well and use their free time to achieve sales. While employees break through themselves and tap their own potential, they also create certain economic benefits for the company. In the new year, Jianfeng Health will also further improve the full-staff marketing model on the original basis, implement the fission of the sales team, set up five core teams according to relevant departments, and each team will set up a person in charge to subscribe for sales tasks in the form of a team. Communication is more convenient, it also makes management more detailed and closer, and further improves the popularity of the product. (Reporter Ni Yingzhen)
More information
Jianfeng Pharmaceutical Party Committee Commemorates 99th Anniversary of Party Founding
In order to celebrate the 99th anniversary of the founding of the Communist Party of China, on the afternoon of June 28, the Party committee of Jianfeng pharmaceutical company held a special commemorative activity. More than 100 Party members reviewed the oath of joining the party and listened to the special party class of "why can the Communist Party of China" delivered by Professor Zhang Wecai of the Party School of Jinhua municipal Party committee. At the beginning of the activity, Jin Huazhong, secretary of the Party Committee of Jianfeng Pharmaceutical, led all the participating party members to review the oath of joining the Party. He emphasized that the oath of joining the party is a solemn promise of every party member. As a party member, you must not forget your original intention, and compare the content of the oath in your work and life, constantly review, constantly reflect, strengthen self-examination, and use practical actions to fulfill your commitment to the party. Promise. On April 17, 2019, General Secretary Xi Jinping pointed out during an inspection in Chongqing: "We must focus on major issues such as why the Communist Party of China can, why Marxism can, and why socialism with Chinese characteristics is'good. 'Ideological and public opinion guidance." In order to enable party members to have a deeper understanding and understanding of this, the party committee of Jianfeng Pharmaceutical invited Professor Zhang Wancai, member of the School Affairs Committee and dean of the Jinhua Municipal Party School, to give a special lecture entitled "Why the Communist Party of China can. Professor Zhang reviewed the glorious history and great achievements of the Communist Party of China, combining theory with examples and current affairs, and expounded from the aspects of the Communist Party of China taking the people as the center, keeping in mind the mission of seeking happiness for the people, having the courage to self revolution and having historical responsibility. The content of his lectures was profound and simple, the classroom atmosphere was serious and earnest, and Party members were deeply enlightened. After the lecture, Jin Huazhong said in his concluding speech that the purpose of holding this commemorative event is to make all party members keep their vows in mind, strengthen theoretical guidance, strengthen ideals and beliefs, consciously practice the theme education of "not forgetting the original intention and keeping in mind the mission", and enhance all party members. Self-confidence in the road, theory, system, and culture. He stressed that the successful experience of the Communist Party of China, as a great organization, is of great practical significance to the reform and development of enterprises. Party organizations at all levels of Jianfeng Pharmaceutical should further strengthen the building of party branches and party members, further give full play to the political core role of party organizations and the vanguard and exemplary role of party members, promote the production and operation of enterprises with party building, and unite the broad masses of party members, cadres and all staff. devote themselves to all kinds of work with more enthusiasm, higher morale and more pragmatic style, and strive to achieve the annual work goals of the pharmaceutical company, together to build a better peak pharmaceutical industry. (Reporter Chen Shengmu)
2020
07-03
Jianfeng Pharmaceutical Party Committee Commemorates 99th Anniversary of Party Founding
In order to celebrate the 99th anniversary of the founding of the Communist Party of China, on the afternoon of June 28, the Party committee of Jianfeng pharmaceutical company held a special commemorative activity. More than 100 Party members reviewed the oath of joining the party and listened to the special party class of "why can the Communist Party of China" delivered by Professor Zhang Wecai of the Party School of Jinhua municipal Party committee. At the beginning of the activity, Jin Huazhong, secretary of the Party Committee of Jianfeng Pharmaceutical, led all the participating party members to review the oath of joining the Party. He emphasized that the oath of joining the party is a solemn promise of every party member. As a party member, you must not forget your original intention, and compare the content of the oath in your work and life, constantly review, constantly reflect, strengthen self-examination, and use practical actions to fulfill your commitment to the party. Promise. On April 17, 2019, General Secretary Xi Jinping pointed out during an inspection in Chongqing: "We must focus on major issues such as why the Communist Party of China can, why Marxism can, and why socialism with Chinese characteristics is'good. 'Ideological and public opinion guidance." In order to enable party members to have a deeper understanding and understanding of this, the party committee of Jianfeng Pharmaceutical invited Professor Zhang Wancai, member of the School Affairs Committee and dean of the Jinhua Municipal Party School, to give a special lecture entitled "Why the Communist Party of China can. Professor Zhang reviewed the glorious history and great achievements of the Communist Party of China, combining theory with examples and current affairs, and expounded from the aspects of the Communist Party of China taking the people as the center, keeping in mind the mission of seeking happiness for the people, having the courage to self revolution and having historical responsibility. The content of his lectures was profound and simple, the classroom atmosphere was serious and earnest, and Party members were deeply enlightened. After the lecture, Jin Huazhong said in his concluding speech that the purpose of holding this commemorative event is to make all party members keep their vows in mind, strengthen theoretical guidance, strengthen ideals and beliefs, consciously practice the theme education of "not forgetting the original intention and keeping in mind the mission", and enhance all party members. Self-confidence in the road, theory, system, and culture. He stressed that the successful experience of the Communist Party of China, as a great organization, is of great practical significance to the reform and development of enterprises. Party organizations at all levels of Jianfeng Pharmaceutical should further strengthen the building of party branches and party members, further give full play to the political core role of party organizations and the vanguard and exemplary role of party members, promote the production and operation of enterprises with party building, and unite the broad masses of party members, cadres and all staff. devote themselves to all kinds of work with more enthusiasm, higher morale and more pragmatic style, and strive to achieve the annual work goals of the pharmaceutical company, together to build a better peak pharmaceutical industry. (Reporter Chen Shengmu)
2020
07-03
Jianfeng Pharmaceutical Party Committee Commemorates 99th Anniversary of Party Founding
In order to celebrate the 99th anniversary of the founding of the Communist Party of China, on the afternoon of June 28, the Party committee of Jianfeng pharmaceutical company held a special commemorative activity. More than 100 Party members reviewed the oath of joining the party and listened to the special party class of "why can the Communist Party of China" delivered by Professor Zhang Wecai of the Party School of Jinhua municipal Party committee. At the beginning of the activity, Jin Huazhong, secretary of the Party Committee of Jianfeng Pharmaceutical, led all the participating party members to review the oath of joining the Party. He emphasized that the oath of joining the party is a solemn promise of every party member. As a party member, you must not forget your original intention, and compare the content of the oath in your work and life, constantly review, constantly reflect, strengthen self-examination, and practice with practical actions.
2020
07-02
Jianfeng Pharmaceutical Party Committee Commemorates 99th Anniversary of Party Founding
In order to celebrate the 99th anniversary of the founding of the Communist Party of China, on the afternoon of June 28, the Party committee of Jianfeng pharmaceutical company held a special commemorative activity. More than 100 Party members reviewed the oath of joining the party and listened to the special party class of "why can the Communist Party of China" delivered by Professor Zhang Wecai of the Party School of Jinhua municipal Party committee. At the beginning of the activity, Jin Huazhong, secretary of the Party Committee of Jianfeng Pharmaceutical, led all the participating party members to review the oath of joining the Party. He emphasized that the oath of joining the party is a solemn promise of every party member. As a party member, you must not forget your original intention, and compare the content of the oath in your work and life, constantly review, constantly reflect, strengthen self-examination, and use practical actions to fulfill your commitment to the party. Promise. On April 17, 2019, General Secretary Xi Jinping pointed out during an inspection in Chongqing: "We must focus on major issues such as why the Communist Party of China can, why Marxism can, and why socialism with Chinese characteristics is'good. 'Ideological and public opinion guidance." In order to enable party members to have a deeper understanding and understanding of this, the party committee of Jianfeng Pharmaceutical invited Professor Zhang Wancai, member of the School Affairs Committee and dean of the Jinhua Municipal Party School, to give a special lecture entitled "Why the Communist Party of China can. Professor Zhang reviewed the glorious history and great achievements of the Communist Party of China, combining theory with examples and current affairs, and expounded from the aspects of the Communist Party of China taking the people as the center, keeping in mind the mission of seeking happiness for the people, having the courage to self revolution and having historical responsibility. The content of his lectures was profound and simple, the classroom atmosphere was serious and earnest, and Party members were deeply enlightened. After the lecture, Jin Huazhong said in his concluding speech that the purpose of holding this commemorative event is to make all party members keep their vows in mind, strengthen theoretical guidance, strengthen ideals and beliefs, consciously practice the theme education of "not forgetting the original intention and keeping in mind the mission", and enhance all party members. Self-confidence in the road, theory, system, and culture. He stressed that the successful experience of the Communist Party of China, as a great organization, is of great practical significance to the reform and development of enterprises. Party organizations at all levels of Jianfeng Pharmaceutical should further strengthen the building of party branches and party members, further give full play to the political core role of party organizations and the vanguard and exemplary role of party members, promote the production and operation of enterprises with party building, and unite the broad masses of party members, cadres and all staff. devote themselves to all kinds of work with more enthusiasm, higher morale and more pragmatic style, and strive to achieve the annual work goals of the pharmaceutical company, together to build a better peak pharmaceutical industry. (Reporter Chen Shengmu)
2020
07-03
Jianfeng Pharmaceutical Party Committee Commemorates 99th Anniversary of Party Founding
In order to celebrate the 99th anniversary of the founding of the Communist Party of China, on the afternoon of June 28, the Party committee of Jianfeng pharmaceutical company held a special commemorative activity. More than 100 Party members reviewed the oath of joining the party and listened to the special party class of "why can the Communist Party of China" delivered by Professor Zhang Wecai of the Party School of Jinhua municipal Party committee. At the beginning of the activity, Jin Huazhong, secretary of the Party Committee of Jianfeng Pharmaceutical, led all the participating party members to review the oath of joining the Party. He emphasized that the oath of joining the party is a solemn promise of every party member. As a party member, you must not forget your original intention, and compare the content of the oath in your work and life, constantly review, constantly reflect, strengthen self-examination, and practice with practical actions.
2020
07-02
Spike Pharmaceuticals and its products won the annual "War Epidemic Double Star"
Recently, the results of the 2020 pharmaceutical industry "War Epidemic Star" public welfare selection activity were announced, Zhejiang Peak Pharmaceutical Company and its products injection penciclovir were selected at the same time, becoming the annual "War Epidemic Double Star". Since the outbreak of the new coronary pneumonia epidemic, Chinese pharmaceutical companies have shown their due commitment and dedication to the prevention and control of the epidemic, donating money and materials, developing drugs and developing vaccines. In order to bear in mind the enterprises that have made outstanding contributions in the epidemic prevention and control war, on April 24, the public welfare selection activity of "Star of War Epidemic" in the pharmaceutical industry in 2020 sponsored by the Medical Observer was officially launched. It lasted for more than a month and selected 10 pharmaceutical enterprises with the most social responsibility of "Star of War Epidemic" in 2020 and 10 BRICS varieties of "Star of War Epidemic" in 2020 respectively. As a listed company with a sense of social responsibility, Jianfeng Group takes "moral responsibility to help the world" as its corporate tenet. At the beginning of the outbreak, Jianfeng Group took the initiative to support the prevention and control of the epidemic. According to incomplete statistics, Jianfeng Pharmaceutical and its subsidiaries donated 700000 yuan in cash to medical institutions in Jinhua, Anhui and other places through various channels, as well as medical supplies such as protective clothing, gloves, medical masks, and disinfectants. In addition to targeted donations to medical institutions, at the beginning of the outbreak, the majority of employees of Peak Pharmaceuticals and its affiliated Jinhua Pharmaceutical Company and Peak Pharmacy gave up rest and organized the purchase of masks, alcohol, thermal guns, disinfectants, protective clothing and other epidemic prevention supplies through various channels. Penciclovir for injection, a product of Spike Pharmaceuticals, is the latest dosage form of open-loop nucleoside anti-herpes virus drugs.
2020
07-31
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