Full marketing: breakthrough self, improve their own value
Release time:
2021-01-21
full marketing: breakthrough self, improve their own value
full marketing is a market-centered, integration of enterprise resources and means of scientific management concept, many large industrial enterprises have achieved remarkable results after the adoption. Peak Health Technology Company established the "1+1 Direct Purchase Department" in January last year, officially opening full marketing.
to carry out full marketing can revitalize the company's full potential customer resources, so that employees in various functional fields are closer to the real business of the enterprise, intensive cultivation in the local market, with the help of various resources, tap the potential market of the market, and expand the influence of products. After Jianfeng Health started full-staff marketing, it not only established a service WeChat group to actively promote full-staff participation, but also made pictures and texts for product use, so that more non-sales people can understand the products at the same time and better promote them. In order to let employees better understand the process and operation of 1+1 direct purchase, in addition to specially organizing a "1+1" special training, Jianfeng Health also organizes training on product knowledge, marketing knowledge, marketing skills, case sharing and other contents. At the same time, in order to mobilize the enthusiasm of employees, Peak Health has also established a relevant reward mechanism, and has formulated basic task awards and gradient sales awards according to the nature of personnel in different positions. Employees also actively participate in it, offering suggestions and increasing product exposure by shooting micro videos, participating in exhibitions and community activities. Spontaneously organize employee salons to share sales experience and drive people around them while realizing self-sales.
After nearly a year of sales, employees have a better understanding of all-staff marketing, and they have also expressed that they have gained a lot and their abilities have also been broken.
Xu Feng's main job is the logistics support of comprehensive management. She doesn't know much about product knowledge and other contents. Since participating in the full marketing, in addition to participating in the relevant training organized by the company, in order to better explain the products to customers, she uses her spare time to learn product knowledge, carefully compares with similar products from other manufacturers in the market, and looks for the advantages and selling points of the products, so as to be more convincing. Moreover, the family members of these products are also eating. During the eating process, they will pay more attention to some matters that need attention, so that they can better remind customers and increase their trust during the sales process.
Finance should be super handsome. He is a post-90s generation. His daily job is to deal with all kinds of data. Although his company produces health care products, he does not pay much attention to health care products at this age, and he does not know much about the efficacy of products. He suddenly began to recommend health care products to others. At first, he felt that he could not finish it. But after successfully completing a single sale, he felt a unique sense of accomplishment, more confidence, and more handy in selling. For him, this is a process of continuous learning and self-breakthrough, and he is enjoying this process.
Among the employees involved in marketing, some of them convince customers to promote sales through product knowledge introduction, while others participate in full marketing because they are taking products and let everyone see the real effect with their own real cases, thus contributing to a single sales. Wang Jinlong is an ordinary operator in the Jianfeng Health Products Workshop. He feels that he is not good at words and works hard, but his business is also doing well. So how did he do it? He stressed at the beginning that he didn't know how to market at all, but that he was in poor health and had been eating the company's products for many years. After he shared the effect of the product with his family and friends around him, everyone intuitively saw the effect of the product, which contributed to sales.
In addition to learning product knowledge, in the process of sales and delivery, everyone also moved some "thoughts". Hong Yongfeng, an employee of the health care product workshop, will choose the lunch time to deliver the goods to some customers of nearby companies. When you go to the company to deliver goods, more people will pay attention to it, which happens to be the time to eat, which can increase the exposure rate of the product. After word of mouth, we hope to develop more potential customers.
"When the company started to do full marketing, I was quite resistant." Staff Zhou Guangliang felt that marketing was a matter for young people, and he would not get involved when he was old. Zhou Guangliang is an employee of Jianfeng Health in charge of engineering security. His work has nothing to do with marketing. But now, just a few days after New Year's Day in 2021, he has completed the basic sales task of one year. From the initial resistance to the back of the active sales, what has gone through in the middle? Last April, Spike Health new Ganoderma lucidum spore oil products, just as Zhou Guangliang family sleep is not very good, on the trial for a period of time, found that the effect is very good. So he decided to try to promote it, and according to his personal connections, he decided to push Ganoderma lucidum spore oil. At the beginning, he bought some products himself and gave them to his friends or family to try them first. The customers approved them and then recommended them to buy them. He said that in the process of promotion, he will stand in the other side's point of view to promote, and in the later stage to collect feedback after taking, sum up experience, so the relatives and friends around him are more trusted.
This year, all employees of Jianfeng Health participated in all-staff marketing. No matter whether they achieved sales or not, no matter how much they sold, they had an in-depth understanding of the composition, efficacy and other product knowledge of each product, and they all had a new understanding of marketing and their own sales experience. In the past, everyone just focused on doing their own job. Occasionally, relatives and friends needed to help buy healthy products, but they rarely took the initiative to promote the company's products to the people around them. But now, everyone not only actively promotes products and does their best to do their own sales tasks, they will also summarize their experience and experience in the sales process, and put forward opinions and suggestions on product audience segmentation, product packaging, and thinking adjustment. Chen Daiyou, general manager of
Peak Health, said that since the establishment of the 1+1 Direct Purchase Department, employees have also actively participated, and more than 95% of non-sales personnel have achieved sales. Through positive guidance, the company allows employees to ensure that they do their job well and use their free time to achieve sales. While employees break through themselves and tap their own potential, they also create certain economic benefits for the company. In the new year, Jianfeng Health will also further improve the full-staff marketing model on the original basis, implement the fission of the sales team, set up five core teams according to relevant departments, and each team will set up a person in charge to subscribe for sales tasks in the form of a team. Communication is more convenient, it also makes management more detailed and closer, and further improves the popularity of the product. (Reporter Ni Yingzhen)
More information
2020
07-31
Daye Peak Declared 4 Invention Patents Last Year
In 2019, Daye Jianfeng Cement Company changed its thinking, actively explored and tested the use of new materials, and summarized the research results in a timely manner, and successively declared 4 invention patents. In the production process of low-alkali cement, Daye Peak changed the traditional scheme of using high-grade sandstone ingredients alone to replace part of the sandstone and part of the iron correction material with iron ore waste soil, which not only controlled the alkali content in the clinker, but also increased the Al2O3 content in the clinker, ensuring the easy burnability and high early strength of the clinker. Innovation has also been made in the raw material batching scheme, breaking the original high-grade and low-grade sandstones used together and changing them to separate batching of high-grade and low-grade sandstones respectively, thus avoiding the disadvantage of easy material segregation in the process of high-grade and low-grade sandstones used together. At the same time, the original four-component batching is changed to five-component batching, so that low-alkali clinker can be freely switched, which is convenient for production organization and production cost. On the basis of a series of innovative achievements, Daye Peak declared four invention patents in 2019: "a technology for producing clinker from gas sludge and dust collection in steel mills", "a method for treating sludge in machine-made sand mills", "an improvement in raw material batching method" and "a technology for producing low cement from iron ore mining waste soil", all of which have high practical value. (Fan Liangwu)
2020
07-31
On January 14, the Party Committee of the Group Company held a summary meeting on the theme of "Do not forget your initiative mind, Keeping in mind the mission" to comprehensively summarize the progress and effectiveness of the theme education work, and on this basis further put forward the requirements for strengthening Party building. At this point, the theme education of "Do not forget your initiative mind, Keeping in Mind Mission" has been successfully concluded. Although according to the arrangement of the central government, the theme education of "Do not forget your initiative mind, Keeping in mind the mission" will start in September 2019, since the central government issued the relevant documents on the theme education of "Do not forget your initiative mind, Keeping in mind the mission", the Party committee of the group company has started to prepare in advance and organized and studied the spirit of General Secretary Xi Jinping's important speech on "Do not forget your initiative mind, Keeping in mind. Party organizations at all levels plan ahead and make full use of the "Peak News", publicity boards, party-mass activity rooms, WeChat public accounts and other media to carry out various forms of publicity to guide the majority of party members and cadres to deeply understand the important content and significance of the theme education. On June 29, the Party committee of the group company and the Party branch of Jiangbei sub branch of China Merchants Bank jointly organized party members and cadres to visit the old revolutionary base area of yinkeng village, Shafan Township, Jinhua. By reviewing the revolutionary history of the ancestors, studying the party history, reviewing the oath of joining the party, and strengthening the belief of striving for the party for the whole life, Further deeply understand the original intention and mission of seeking happiness for the Chinese people and rejuvenation of the Chinese nation. After the second batch of "Do not forget your initiative mind, Keeping in Mind Mission" thematic education officially started in September, the Party Committee of the Group Company held a thematic education arrangement meeting in a timely manner and set up a thematic education leader composed of Party Secretary Jiang Xiaomeng as the team leader and all Party committee members.
2020
07-31
City Red Cross thanks spike help "anti-epidemic"
On February 26, Jinhua City Red Cross Party Secretary, Executive Vice President Shi Yiwei and his entourage to visit the peak, the peak in the prevention and control of the new coronary pneumonia epidemic actively contribute to love, brave social responsibility of the great love and kindness to express gratitude. Jiang Xiaomeng, chairman of the group company, Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and Xiang Chongping, deputy general manager of the group company, had a discussion with Vice President Shi Yiwei and his party. In order to solve the difficult problems for caring enterprises to resume work and production, the Municipal Red Cross Society, based on its own functional positioning and giving full play to its unique advantages, conducted a large feedback and return visit to caring enterprises, and jointly established three Red Cross volunteer service teams, including traditional Chinese medicine service, psychological assistance, and emergency rescue training, to take "eight measures" to help caring enterprises resume work and production. Vice President Shi Yiwei led the backbone of three volunteer service teams to the peak for a return visit, expressing his gratitude for the contribution made by the peak in the prevention and control of the new coronary pneumonia epidemic, and sent a letter of thanks and the "New Coronary Pneumonia Prevention and Control Enterprises Resuming Work and Resuming Production Protection Manual". Chairman Jiang Xiaomeng introduced the industrial layout, production and operation of the peak, focusing on the resumption of work and production of the peak enterprises, and put forward opinions and suggestions on the reduction and exemption of basic electricity charges for enterprises, the support policies for small and medium-sized enterprises, and the payment of "five insurance and one fund. (Reporter Ni Yingzhen)
2020
07-30
City Red Cross thanks spike help "anti-epidemic"
On February 26, Jinhua City Red Cross Party Secretary, Executive Vice President Shi Yiwei and his entourage to visit the peak, the peak in the prevention and control of the new coronary pneumonia epidemic actively contribute to love, brave social responsibility of the great love and kindness to express gratitude. Jiang Xiaomeng, chairman of the group company, Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and Xiang Chongping, deputy general manager of the group company, had a discussion with Vice President Shi Yiwei and his party. In order to solve the difficult problems for caring enterprises to resume work and production, the Municipal Red Cross Society, based on its own functional positioning and giving full play to its unique advantages, conducted a large feedback and return visit to caring enterprises, and jointly established three Red Cross volunteer service teams, including traditional Chinese medicine service, psychological assistance, and emergency rescue training, to take "eight measures" to help caring enterprises resume work and production. Vice President Shi Yiwei led the backbone of three volunteer service teams to the peak for a return visit, expressing his gratitude for the contribution made by the peak in the prevention and control of the new coronary pneumonia epidemic, and sent a letter of thanks and the "New Coronary Pneumonia Prevention and Control Enterprises Resuming Work and Resuming Production Protection Manual". Chairman Jiang Xiaomeng introduced the industrial layout, production and operation of the peak, focusing on the resumption of work and production of the peak enterprises, and put forward opinions and suggestions on the reduction and exemption of basic electricity charges for enterprises, the support policies for small and medium-sized enterprises, and the payment of "five insurance and one fund. (Reporter Ni Yingzhen)
2020
07-31
City Red Cross thanks spike help "anti-epidemic"
On February 26, Jinhua City Red Cross Party Secretary, Executive Vice President Shi Yiwei and his entourage to visit the peak, the peak in the prevention and control of the new coronary pneumonia epidemic actively contribute to love, brave social responsibility of the great love and kindness to express gratitude. Jiang Xiaomeng, chairman of the group company, Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and Xiang Chongping, deputy general manager of the group company, had a discussion with Vice President Shi Yiwei and his party. In order to solve the difficult problems for caring enterprises to resume work and production, the Municipal Red Cross Society, based on its own functional positioning and giving full play to its unique advantages, conducted a large feedback and return visit to caring enterprises, and jointly established three Red Cross volunteer service teams, including traditional Chinese medicine service, psychological assistance, and emergency rescue training, to take "eight measures" to help caring enterprises resume work and production. Vice President Shi Yiwei led the backbone of three volunteer service teams to the peak for a return visit, expressing his gratitude for the contribution made by the peak in the prevention and control of the new coronary pneumonia epidemic, and sent a letter of thanks and the "New Coronary Pneumonia Prevention and Control Enterprises Resuming Work and Resuming Production Protection Manual". Chairman Jiang Xiaomeng introduced the industrial layout, production and operation of the peak, focusing on the resumption of work and production of the peak enterprises, and put forward opinions and suggestions on the reduction and exemption of basic electricity charges for enterprises, the support policies for small and medium-sized enterprises, and the payment of "five insurance and one fund. (Reporter Ni Yingzhen)
2020
07-31
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