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Full marketing: breakthrough self, improve their own value

Release time:

2021-01-21

full marketing: breakthrough self, improve their own value

full marketing is a market-centered, integration of enterprise resources and means of scientific management concept, many large industrial enterprises have achieved remarkable results after the adoption. Peak Health Technology Company established the "1+1 Direct Purchase Department" in January last year, officially opening full marketing.

to carry out full marketing can revitalize the company's full potential customer resources, so that employees in various functional fields are closer to the real business of the enterprise, intensive cultivation in the local market, with the help of various resources, tap the potential market of the market, and expand the influence of products. After Jianfeng Health started full-staff marketing, it not only established a service WeChat group to actively promote full-staff participation, but also made pictures and texts for product use, so that more non-sales people can understand the products at the same time and better promote them. In order to let employees better understand the process and operation of 1+1 direct purchase, in addition to specially organizing a "1+1" special training, Jianfeng Health also organizes training on product knowledge, marketing knowledge, marketing skills, case sharing and other contents. At the same time, in order to mobilize the enthusiasm of employees, Peak Health has also established a relevant reward mechanism, and has formulated basic task awards and gradient sales awards according to the nature of personnel in different positions. Employees also actively participate in it, offering suggestions and increasing product exposure by shooting micro videos, participating in exhibitions and community activities. Spontaneously organize employee salons to share sales experience and drive people around them while realizing self-sales.

After nearly a year of sales, employees have a better understanding of all-staff marketing, and they have also expressed that they have gained a lot and their abilities have also been broken.

Xu Feng's main job is the logistics support of comprehensive management. She doesn't know much about product knowledge and other contents. Since participating in the full marketing, in addition to participating in the relevant training organized by the company, in order to better explain the products to customers, she uses her spare time to learn product knowledge, carefully compares with similar products from other manufacturers in the market, and looks for the advantages and selling points of the products, so as to be more convincing. Moreover, the family members of these products are also eating. During the eating process, they will pay more attention to some matters that need attention, so that they can better remind customers and increase their trust during the sales process.

Finance should be super handsome. He is a post-90s generation. His daily job is to deal with all kinds of data. Although his company produces health care products, he does not pay much attention to health care products at this age, and he does not know much about the efficacy of products. He suddenly began to recommend health care products to others. At first, he felt that he could not finish it. But after successfully completing a single sale, he felt a unique sense of accomplishment, more confidence, and more handy in selling. For him, this is a process of continuous learning and self-breakthrough, and he is enjoying this process.

Among the employees involved in marketing, some of them convince customers to promote sales through product knowledge introduction, while others participate in full marketing because they are taking products and let everyone see the real effect with their own real cases, thus contributing to a single sales. Wang Jinlong is an ordinary operator in the Jianfeng Health Products Workshop. He feels that he is not good at words and works hard, but his business is also doing well. So how did he do it? He stressed at the beginning that he didn't know how to market at all, but that he was in poor health and had been eating the company's products for many years. After he shared the effect of the product with his family and friends around him, everyone intuitively saw the effect of the product, which contributed to sales.

In addition to learning product knowledge, in the process of sales and delivery, everyone also moved some "thoughts". Hong Yongfeng, an employee of the health care product workshop, will choose the lunch time to deliver the goods to some customers of nearby companies. When you go to the company to deliver goods, more people will pay attention to it, which happens to be the time to eat, which can increase the exposure rate of the product. After word of mouth, we hope to develop more potential customers.

"When the company started to do full marketing, I was quite resistant." Staff Zhou Guangliang felt that marketing was a matter for young people, and he would not get involved when he was old. Zhou Guangliang is an employee of Jianfeng Health in charge of engineering security. His work has nothing to do with marketing. But now, just a few days after New Year's Day in 2021, he has completed the basic sales task of one year. From the initial resistance to the back of the active sales, what has gone through in the middle? Last April, Spike Health new Ganoderma lucidum spore oil products, just as Zhou Guangliang family sleep is not very good, on the trial for a period of time, found that the effect is very good. So he decided to try to promote it, and according to his personal connections, he decided to push Ganoderma lucidum spore oil. At the beginning, he bought some products himself and gave them to his friends or family to try them first. The customers approved them and then recommended them to buy them. He said that in the process of promotion, he will stand in the other side's point of view to promote, and in the later stage to collect feedback after taking, sum up experience, so the relatives and friends around him are more trusted.

This year, all employees of Jianfeng Health participated in all-staff marketing. No matter whether they achieved sales or not, no matter how much they sold, they had an in-depth understanding of the composition, efficacy and other product knowledge of each product, and they all had a new understanding of marketing and their own sales experience. In the past, everyone just focused on doing their own job. Occasionally, relatives and friends needed to help buy healthy products, but they rarely took the initiative to promote the company's products to the people around them. But now, everyone not only actively promotes products and does their best to do their own sales tasks, they will also summarize their experience and experience in the sales process, and put forward opinions and suggestions on product audience segmentation, product packaging, and thinking adjustment. Chen Daiyou, general manager of

Peak Health, said that since the establishment of the 1+1 Direct Purchase Department, employees have also actively participated, and more than 95% of non-sales personnel have achieved sales. Through positive guidance, the company allows employees to ensure that they do their job well and use their free time to achieve sales. While employees break through themselves and tap their own potential, they also create certain economic benefits for the company. In the new year, Jianfeng Health will also further improve the full-staff marketing model on the original basis, implement the fission of the sales team, set up five core teams according to relevant departments, and each team will set up a person in charge to subscribe for sales tasks in the form of a team. Communication is more convenient, it also makes management more detailed and closer, and further improves the popularity of the product. (Reporter Ni Yingzhen)

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Spike Nineteen Awarded "Celebrating the 70th Anniversary of the the People's Republic of China" Commemorative Medals

News from our newspaper Before the National Day, the Central Committee of the Communist Party of China, the State Council, and the Central Military Commission jointly issued the "Celebrating the 70th Anniversary of the Founding of the the People's Republic of China" commemorative medal. 19 veteran comrades including former chairman Du Zihong won this honor. It is understood that the "Celebrating the 70th Anniversary of the Founding of the the People's Republic of China" commemorative medals are awarded to eligible persons among the following objects: veterans and comrades who participated in the revolutionary work before the establishment of the the People's Republic of China; after the establishment of the the People's Republic of China, they have won national commendations and awards and above honors and are still alive. After the establishment of the the People's Republic of China, military personnel (including veterans) who have won first-class awards and are still alive; international friends who have made outstanding contributions to the establishment of the the People's Republic of China; those who died after January 1, 2019 are within the scope of this issuance. The issuance of the "Celebrating the 70th Anniversary of the Founding of the People's Republic of China China" commemorative medal is an important part of the series of celebrations for the 70th anniversary of the founding of New China. It is important for strengthening patriotism education, cultivating and practicing the core values of socialism, and enhancing the cohesion and appeal of the great cause of socialism with Chinese characteristics., Has a very important meaning. Among the 19 people who won the commemorative medals, Zheng Yunya, Xu Zeng, Wu Bingyin, Wang Zhendong, Gao Changxuan, Shi Gao, Zhou Zucheng, and Lu Weitang were retired cadres who took part in revolutionary work before the founding of New China, and Huang Jingui, Mou Dehua, and Zhang Wancai were old workers who took part in the work before the founding of New China, du Zihong, Fang Lianbai, Feng Hanwei, Tang Yanru, Wang Xinghua, Huang Shaobao, Huang Xiehe, etc. made outstanding contributions to national construction after the founding of New China and won

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Pinnacle International Trade Hosts Cotton Spinning Forum

In order to better play the role of cotton yarn futures delivery warehouse and promote the development of textile industry in the region, on September 24, peak international trading company and earth futures co., ltd. jointly held a "talk on cotton 2019-earth peak forum". With the theme of "Market Trends and Prospects of Cotton Textile Industry", the forum gathered more than 70 people from Hangzhou, Shaoxing, Shanghai, Lanxi, Changzhou, Jiangyin, Nantong and other parts of the country, as well as India and Vietnam, to seek common development plans for the cotton spinning industry. After obtaining the qualification of the designated cotton yarn delivery warehouse of Zhengzhou Commodity Exchange, the peak international trade actively implemented the work of the cotton yarn delivery warehouse. Hosting this forum is an important link for Jianfeng International Trade to start the cotton yarn delivery warehouse business. It aims to build an exchange platform for the cotton spinning industry, deeply study the operation rules of cotton yarn futures, enable textile mills, weaving mills and cotton yarn traders to quickly understand the Jianfeng warehouse and cotton yarn futures delivery and storage business, and jointly discuss the development trend of the cotton textile industry. Yu Jianhong, general manager of the group company, attended the meeting and delivered a speech. He expressed his gratitude and welcome to the guests who came to the forum, and said that Jinhua is located in the heart of Zhejiang, and its subordinate Lanxi City is China's main cotton textile industry base. The second pillar industry of Yiwu City is also the knitting industry. The demand for cotton yarn is huge. Peak International Trade to obtain cotton yarn futures delivery qualification, not only for Lanxi, Yiwu cotton textile industry and upstream and downstream merchants nearby to provide cotton yarn spot storage and futures delivery sites, but also can effectively serve this, service the province, and radiation to Jiangxi, Fujian and East China and other places. This forum

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