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Full marketing: breakthrough self, improve their own value

Release time:

2021-01-21

full marketing: breakthrough self, improve their own value

full marketing is a market-centered, integration of enterprise resources and means of scientific management concept, many large industrial enterprises have achieved remarkable results after the adoption. Peak Health Technology Company established the "1+1 Direct Purchase Department" in January last year, officially opening full marketing.

to carry out full marketing can revitalize the company's full potential customer resources, so that employees in various functional fields are closer to the real business of the enterprise, intensive cultivation in the local market, with the help of various resources, tap the potential market of the market, and expand the influence of products. After Jianfeng Health started full-staff marketing, it not only established a service WeChat group to actively promote full-staff participation, but also made pictures and texts for product use, so that more non-sales people can understand the products at the same time and better promote them. In order to let employees better understand the process and operation of 1+1 direct purchase, in addition to specially organizing a "1+1" special training, Jianfeng Health also organizes training on product knowledge, marketing knowledge, marketing skills, case sharing and other contents. At the same time, in order to mobilize the enthusiasm of employees, Peak Health has also established a relevant reward mechanism, and has formulated basic task awards and gradient sales awards according to the nature of personnel in different positions. Employees also actively participate in it, offering suggestions and increasing product exposure by shooting micro videos, participating in exhibitions and community activities. Spontaneously organize employee salons to share sales experience and drive people around them while realizing self-sales.

After nearly a year of sales, employees have a better understanding of all-staff marketing, and they have also expressed that they have gained a lot and their abilities have also been broken.

Xu Feng's main job is the logistics support of comprehensive management. She doesn't know much about product knowledge and other contents. Since participating in the full marketing, in addition to participating in the relevant training organized by the company, in order to better explain the products to customers, she uses her spare time to learn product knowledge, carefully compares with similar products from other manufacturers in the market, and looks for the advantages and selling points of the products, so as to be more convincing. Moreover, the family members of these products are also eating. During the eating process, they will pay more attention to some matters that need attention, so that they can better remind customers and increase their trust during the sales process.

Finance should be super handsome. He is a post-90s generation. His daily job is to deal with all kinds of data. Although his company produces health care products, he does not pay much attention to health care products at this age, and he does not know much about the efficacy of products. He suddenly began to recommend health care products to others. At first, he felt that he could not finish it. But after successfully completing a single sale, he felt a unique sense of accomplishment, more confidence, and more handy in selling. For him, this is a process of continuous learning and self-breakthrough, and he is enjoying this process.

Among the employees involved in marketing, some of them convince customers to promote sales through product knowledge introduction, while others participate in full marketing because they are taking products and let everyone see the real effect with their own real cases, thus contributing to a single sales. Wang Jinlong is an ordinary operator in the Jianfeng Health Products Workshop. He feels that he is not good at words and works hard, but his business is also doing well. So how did he do it? He stressed at the beginning that he didn't know how to market at all, but that he was in poor health and had been eating the company's products for many years. After he shared the effect of the product with his family and friends around him, everyone intuitively saw the effect of the product, which contributed to sales.

In addition to learning product knowledge, in the process of sales and delivery, everyone also moved some "thoughts". Hong Yongfeng, an employee of the health care product workshop, will choose the lunch time to deliver the goods to some customers of nearby companies. When you go to the company to deliver goods, more people will pay attention to it, which happens to be the time to eat, which can increase the exposure rate of the product. After word of mouth, we hope to develop more potential customers.

"When the company started to do full marketing, I was quite resistant." Staff Zhou Guangliang felt that marketing was a matter for young people, and he would not get involved when he was old. Zhou Guangliang is an employee of Jianfeng Health in charge of engineering security. His work has nothing to do with marketing. But now, just a few days after New Year's Day in 2021, he has completed the basic sales task of one year. From the initial resistance to the back of the active sales, what has gone through in the middle? Last April, Spike Health new Ganoderma lucidum spore oil products, just as Zhou Guangliang family sleep is not very good, on the trial for a period of time, found that the effect is very good. So he decided to try to promote it, and according to his personal connections, he decided to push Ganoderma lucidum spore oil. At the beginning, he bought some products himself and gave them to his friends or family to try them first. The customers approved them and then recommended them to buy them. He said that in the process of promotion, he will stand in the other side's point of view to promote, and in the later stage to collect feedback after taking, sum up experience, so the relatives and friends around him are more trusted.

This year, all employees of Jianfeng Health participated in all-staff marketing. No matter whether they achieved sales or not, no matter how much they sold, they had an in-depth understanding of the composition, efficacy and other product knowledge of each product, and they all had a new understanding of marketing and their own sales experience. In the past, everyone just focused on doing their own job. Occasionally, relatives and friends needed to help buy healthy products, but they rarely took the initiative to promote the company's products to the people around them. But now, everyone not only actively promotes products and does their best to do their own sales tasks, they will also summarize their experience and experience in the sales process, and put forward opinions and suggestions on product audience segmentation, product packaging, and thinking adjustment. Chen Daiyou, general manager of

Peak Health, said that since the establishment of the 1+1 Direct Purchase Department, employees have also actively participated, and more than 95% of non-sales personnel have achieved sales. Through positive guidance, the company allows employees to ensure that they do their job well and use their free time to achieve sales. While employees break through themselves and tap their own potential, they also create certain economic benefits for the company. In the new year, Jianfeng Health will also further improve the full-staff marketing model on the original basis, implement the fission of the sales team, set up five core teams according to relevant departments, and each team will set up a person in charge to subscribe for sales tasks in the form of a team. Communication is more convenient, it also makes management more detailed and closer, and further improves the popularity of the product. (Reporter Ni Yingzhen)

More information

Spike New Drug Approved for Registration

On April 16, Jianfeng Pharmaceutical Company received the approval and issuance of Olopatadine Hydrochloride Eye Drops "Drug Registration Approval" (approval number: 2019S00296) approved by the State Drug Administration. Olopatadine hydrochloride eye drops is mainly used to treat the signs and symptoms of allergic conjunctivitis. It is a mast cell stabilizer and a relatively selective histamine H1-receptor antagonist. It can inhibit type I immediate allergic reactions in vivo and in vitro experiments. At present, the product has been included in the "National Basic Medical Insurance, Work Injury Insurance and Maternity Insurance Drug Catalog (2017 Edition)" and classified as Class B. According to the relevant data of IMS database, in 2018, the global sales of olopatadine hydrochloride eye drops were about 0.37 billion US dollars, and the sales in China were about 10.232 million US dollars. Spike Pharmaceuticals already has the corresponding production line, this time to obtain the registration approval, marking Spike Pharmaceuticals has the qualification to carry out the production and sales of olopatadine hydrochloride eye drops, will further enrich the product line of Spike Pharmaceuticals, help to enhance the competitiveness of the company's pharmaceutical business. (Xia Yingpin)

2020

07-22

Peak International Trade was rated as "excellent delivery warehouse" by the big business"

On April 12, the 2019 Dalian Commodity Exchange Industrial Products Delivery Work Summary Meeting was held in Dalian. Jianfeng International Trading Company was rated as "2018 (Industrial Products) Excellent Delivery Warehouse" and Ruan Weihang, an employee of the International Trading Company, was rated as "2018 (Industrial Products) Excellent Futures Specialist in Designated Delivery Warehouse". The delivery link is the bridge link between the futures and cash markets, an important area of risk prevention and control in the futures market, and a strong guarantee for the smooth operation and function of the market. Since obtaining the qualification of PVC delivery warehouse in 2009, the chemical warehousing and logistics business of international trading company has developed steadily. In terms of management, the international trading company strictly follows the various systems of the Dalian Commodity Exchange to implement warehouse-in and warehouse-in management. The management level has been improved year by year. Broken packages have been handled on the spot, and the loss of goods has been greatly reduced. The management goal of daily clearing has been achieved, and standardized operations have been achieved; in terms of business marketing, the futures business has driven the gradual development and growth of the spot business, futures varieties have developed from a single PVC variety to four varieties of PVC, PP, PE and plywood. The business volume has increased year by year and has exceeded 500000 tons. The operation volume can exceed 2500 tons/day; In terms of customer service, from zero experience in futures business to now, customer reputation has increased year by year, and customer complaints have gradually decreased. The annual excellent delivery warehouse of the judges is the full affirmation of Dalian Commodity Exchange on the functions of international trading companies, market satisfaction, futures management level and standardization of warehouse daily management. Lou Chunming, general manager of the international trading company, said that the international trading company will implement

2020

07-31

Spike New Drug Approved for Registration

2020

07-30

Peak Cement Won the Bid for National Key Project Daye Peak Becomes Huang-Huang Railway Supplier

On March 19, Daye Jianfeng Cement Company officially received a notice from China Railway Construction Material Collection Center that the company was shortlisted for the new Huang (Mei) Huang (Zhou) railway project in the Hubei section of the Shanghai-Chengdu high-speed railway along the Yangtze River in the second place, and obtained the right to supply the 6th package of cement. This is the first stick undertaken by Daye Jianfeng in 2019, and it is also the second time to enter the high-speed rail project after the Wu (Han) Jiu (Jiang) high-speed rail. The Huanghuang high-speed railway is a component of the "eight vertical and eight horizontal" high-speed railway network in the "National Medium and Long-term Railway Network Plan". It is a component of the Wuhan-Hangzhou and Beijing-Hong Kong-Kowloon high-speed railway network. It has a total length of 125 kilometers and a design speed of 350 kilometers per hour. It will start construction at the end of 2018. It will be opened to traffic in 2021. In addition to the characteristics of large demand for high-speed railway and highway projects, the project time span is long and the product quality requirements are high, especially the high-speed railway project has extremely strict requirements on the alkali content of cement. After participating in the bidding, Yuan Xianming, executive deputy general manager of Daye Peak, organized production, quality control, procurement and other relevant departments for many times to carry out tests on the production of low-alkali cement and adjust the proportion of raw materials. The quality control department also sent samples to the provincial professional inspection department for comparative inspection to ensure product stability. The marketing department carefully checked the details of the tender, strictly checked and repeatedly deduced the bid price. Finally, with the full cooperation of all departments, the successful bidding was passed, finalist Huang-Huang high-speed rail project. It is understood that as the country continues to increase investment in infrastructure transportation construction, daye peak adjusted its work direction at the end of 2018, requiring marketing work in 2019 to focus on key projects.

2020

07-31

Daye Peak Opens "Standard Year"

After the 2019 overhaul ended in early March, Daye Jianfeng Cement Company immediately launched the "Standard Year" activity to carry out standardized rectification in view of a series of defects and problems in the daily management process. The goal of the "Standard Year" activity is to target specific issues that affect employees' work efficiency and safe and environmentally friendly production. Through the formulation of institutionalized work standards, further standardize employees' various operations, improve operational efficiency, and improve grassroots management execution, so as to achieve The purpose of improving the company's image, reducing costs, improving efficiency, and increasing benefits. In order to ensure the smooth progress of the activities, daye peak has set up a promotion team headed by general manager Zhang fengliang to be responsible for the overall promotion of the "standard year" activities, mainly including revising the activity plan, summarizing the standardized implementation standards of various departments, implementing the plan, supervising the implementation progress, evaluating the implementation effect, collecting suggestions and opinions in the implementation process, etc. Based on the foundation, aiming at the details and solving problems is a major feature of Daye peak's "standard year" activity. For example, the "Flange Sealing Operation Standard", which is currently being tried out, not only puts forward standardization requirements for such a "trivial matter" in equipment management as flange sealing, but also attaches "model" photos to make it clear to mechanics What should be done and what should be done. However, this "small standard" aims at three problems: leakage at the production site, extensive mechanic work and waste of materials. Once it becomes the behavior habit of employees, the hygiene and cost control at the production site are bound to be improved. It is understood that Daye peak "standard year" activities plan to continue for three years to promote, activities

2020

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Daye Peak Opens "Standard Year"

2020

07-31

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