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Full marketing: breakthrough self, improve their own value

Release time:

2021-01-21

full marketing: breakthrough self, improve their own value

full marketing is a market-centered, integration of enterprise resources and means of scientific management concept, many large industrial enterprises have achieved remarkable results after the adoption. Peak Health Technology Company established the "1+1 Direct Purchase Department" in January last year, officially opening full marketing.

to carry out full marketing can revitalize the company's full potential customer resources, so that employees in various functional fields are closer to the real business of the enterprise, intensive cultivation in the local market, with the help of various resources, tap the potential market of the market, and expand the influence of products. After Jianfeng Health started full-staff marketing, it not only established a service WeChat group to actively promote full-staff participation, but also made pictures and texts for product use, so that more non-sales people can understand the products at the same time and better promote them. In order to let employees better understand the process and operation of 1+1 direct purchase, in addition to specially organizing a "1+1" special training, Jianfeng Health also organizes training on product knowledge, marketing knowledge, marketing skills, case sharing and other contents. At the same time, in order to mobilize the enthusiasm of employees, Peak Health has also established a relevant reward mechanism, and has formulated basic task awards and gradient sales awards according to the nature of personnel in different positions. Employees also actively participate in it, offering suggestions and increasing product exposure by shooting micro videos, participating in exhibitions and community activities. Spontaneously organize employee salons to share sales experience and drive people around them while realizing self-sales.

After nearly a year of sales, employees have a better understanding of all-staff marketing, and they have also expressed that they have gained a lot and their abilities have also been broken.

Xu Feng's main job is the logistics support of comprehensive management. She doesn't know much about product knowledge and other contents. Since participating in the full marketing, in addition to participating in the relevant training organized by the company, in order to better explain the products to customers, she uses her spare time to learn product knowledge, carefully compares with similar products from other manufacturers in the market, and looks for the advantages and selling points of the products, so as to be more convincing. Moreover, the family members of these products are also eating. During the eating process, they will pay more attention to some matters that need attention, so that they can better remind customers and increase their trust during the sales process.

Finance should be super handsome. He is a post-90s generation. His daily job is to deal with all kinds of data. Although his company produces health care products, he does not pay much attention to health care products at this age, and he does not know much about the efficacy of products. He suddenly began to recommend health care products to others. At first, he felt that he could not finish it. But after successfully completing a single sale, he felt a unique sense of accomplishment, more confidence, and more handy in selling. For him, this is a process of continuous learning and self-breakthrough, and he is enjoying this process.

Among the employees involved in marketing, some of them convince customers to promote sales through product knowledge introduction, while others participate in full marketing because they are taking products and let everyone see the real effect with their own real cases, thus contributing to a single sales. Wang Jinlong is an ordinary operator in the Jianfeng Health Products Workshop. He feels that he is not good at words and works hard, but his business is also doing well. So how did he do it? He stressed at the beginning that he didn't know how to market at all, but that he was in poor health and had been eating the company's products for many years. After he shared the effect of the product with his family and friends around him, everyone intuitively saw the effect of the product, which contributed to sales.

In addition to learning product knowledge, in the process of sales and delivery, everyone also moved some "thoughts". Hong Yongfeng, an employee of the health care product workshop, will choose the lunch time to deliver the goods to some customers of nearby companies. When you go to the company to deliver goods, more people will pay attention to it, which happens to be the time to eat, which can increase the exposure rate of the product. After word of mouth, we hope to develop more potential customers.

"When the company started to do full marketing, I was quite resistant." Staff Zhou Guangliang felt that marketing was a matter for young people, and he would not get involved when he was old. Zhou Guangliang is an employee of Jianfeng Health in charge of engineering security. His work has nothing to do with marketing. But now, just a few days after New Year's Day in 2021, he has completed the basic sales task of one year. From the initial resistance to the back of the active sales, what has gone through in the middle? Last April, Spike Health new Ganoderma lucidum spore oil products, just as Zhou Guangliang family sleep is not very good, on the trial for a period of time, found that the effect is very good. So he decided to try to promote it, and according to his personal connections, he decided to push Ganoderma lucidum spore oil. At the beginning, he bought some products himself and gave them to his friends or family to try them first. The customers approved them and then recommended them to buy them. He said that in the process of promotion, he will stand in the other side's point of view to promote, and in the later stage to collect feedback after taking, sum up experience, so the relatives and friends around him are more trusted.

This year, all employees of Jianfeng Health participated in all-staff marketing. No matter whether they achieved sales or not, no matter how much they sold, they had an in-depth understanding of the composition, efficacy and other product knowledge of each product, and they all had a new understanding of marketing and their own sales experience. In the past, everyone just focused on doing their own job. Occasionally, relatives and friends needed to help buy healthy products, but they rarely took the initiative to promote the company's products to the people around them. But now, everyone not only actively promotes products and does their best to do their own sales tasks, they will also summarize their experience and experience in the sales process, and put forward opinions and suggestions on product audience segmentation, product packaging, and thinking adjustment. Chen Daiyou, general manager of

Peak Health, said that since the establishment of the 1+1 Direct Purchase Department, employees have also actively participated, and more than 95% of non-sales personnel have achieved sales. Through positive guidance, the company allows employees to ensure that they do their job well and use their free time to achieve sales. While employees break through themselves and tap their own potential, they also create certain economic benefits for the company. In the new year, Jianfeng Health will also further improve the full-staff marketing model on the original basis, implement the fission of the sales team, set up five core teams according to relevant departments, and each team will set up a person in charge to subscribe for sales tasks in the form of a team. Communication is more convenient, it also makes management more detailed and closer, and further improves the popularity of the product. (Reporter Ni Yingzhen)

More information

The Party committee of the company organized and studied the spirit of the Sixth Plenary Session of the 18th CPC Central Committee

The Sixth Plenary Session of the 18th Central Committee of the Communist Party of China was held in Beijing from October 24 to 27. It reviewed and approved the "Several Guidelines on Political Life within the Party under the New Situation" and the "Regulations on Inner-Party Supervision of the Communist Party of China. On November 22, the party committee of the group company successively held party committee and branch secretary meetings to learn the spirit of the sixth Plenary session of the 18th CPC Central Committee and put forward requirements for organizational construction and party member management. At the branch secretary meeting, Jiang Xiaomeng, secretary of the party committee of the group company, preached the main contents of "some guidelines on Inner-Party political Life under the New situation" and "regulations on Inner-Party Supervision of the Communist Party of China. He pointed out that seeking truth from facts, integrating theory with practice, keeping close ties with the masses, criticizing and self-criticism, democratic centralism, and strict party discipline are the basic norms and working principles of inner-party political life accumulated by the Communist Party of China for several generations. In the new social environment, some party members and cadres have bred some unhealthy atmosphere, which has damaged the image and interests of the party, the Sixth Plenary Session of the 18th Central Committee of the Communist Party of China proposed to strengthen and standardize the political life within the party, take the party constitution as the foundation, adhere to the party's political line, ideological line, organizational line and mass line, strive to enhance the political, contemporary, principled and fighting nature of the party's political life, and strive to enhance the party's ability of self purification, self improvement, self innovation and self improvement, Efforts should be made to improve the party's leadership and governance level, efforts should be made to safeguard the authority of the Party Central Committee, ensure the unity and unity of the party, maintain the advanced nature and purity of the party, and strive to form a centralized, democratic and disciplined party in the whole party

2020

07-31

Jinxi plant environmental protection facilities through the completion of acceptance

On November 1, Jianfeng Pharmaceutical Jinxi Pharmaceutical Factory successfully obtained the approval from Zhejiang Environmental Protection Department that the environmental protection facilities of the project passed the completion acceptance, and a key work of Jianfeng Pharmaceutical in 2016 came to an end. Jianfeng Pharmaceutical's annual output of 35 tons of cephalosporins, anti-tumor drugs and other raw material production lines and various preparation production lines technological transformation projects started construction in Jinxi Development Zone in October 2012 and were almost completed in September 2015. The construction of the project strictly abided by the "three simultaneous" system of environmental protection, conscientiously implemented the requirements in the environmental impact assessment report and its approval documents, and invested 19.34 million yuan in environmental protection facilities. The plant has basically realized the separation of clean and sewage. A new wastewater treatment system with a daily treatment capacity of 700 cubic meters and a "physical, chemical and biochemical" treatment process has been built, and an online monitoring device networked with the environmental protection department has been installed. All kinds of production wastewater, public works wastewater and domestic sewage are treated by the wastewater station and sent to Jinxi Sewage Treatment Plant for centralized treatment; there is an RTO regenerative incineration device of 10000 cubic meters per hour and a centralized treatment device of 4000 cubic meters per hour for chlorine-containing organic waste gas. All kinds of waste gas are discharged after collection and treatment. In October 2015, with the approval of Jinhua Economic and Technological Development Zone Branch of Jinhua Environmental Protection Bureau, the trial production of Jinxi project was carried out. After more than half a year of operation, in early July 2016, Zhejiang Environmental Monitoring Center Station carried out completion acceptance monitoring of environmental protection treatment facilities such as waste water and waste gas of Jinxi Pharmaceutical Factory, and issued a completion acceptance monitoring report of environmental protection facilities at the end of August.

2020

07-31

Jinxi plant environmental protection facilities through the completion of acceptance

2020

07-31

Jinxi plant environmental protection facilities through the completion of acceptance

2020

07-30

Daye Jianfeng Safety Standard was awarded as the only award-winning enterprise in daye city in 2015.

Due to the achievements made in the establishment of secondary safety production standardization, daye peak cement company recently received a special award of 200000 yuan from daye municipal government. In order to encourage industrial and commercial enterprises in the region to improve their production safety, daye municipal government set up a special fund in 2015, stipulating that 200000 yuan will be awarded to those who pass the secondary safety standardization review before December 31, 2015. It is understood that among the industrial and commercial enterprises in daye city, there were 4 enterprises that applied for and passed the examination in 2015, but only daye peak passed the examination before December. Therefore, Daye Peak has become the only enterprise that has won the special award for the establishment of the safety standard in Daye City in 2015. (Ye Meifang)

2020

07-31

Two Cement Enterprises Start to Implement "Big Patrol Inspection"

With the change of the competition situation in the industry, the profit space of cement production enterprises has been greatly squeezed. Reducing costs and increasing efficiency and job optimization have become the inevitable choice to improve the enterprise's own development ability and enhance the core competitiveness. In accordance with the requirements of the group company to realize the transformation from extensive management to lean management, combined with the advanced experience of peer enterprises, recently, Yunnan peak, daye peak two enterprises have implemented "big inspection" to promote the overall optimization of posts. On November 1, daye peak post inspection officially started full operation, starting from the limestone storage yard at the source of the production line to the cement storage. the original 15 posts were merged, and the best experienced mechanics, electricians and post workers were transferred to form a large inspection class, which was mainly responsible for on-site emergency disposal and post routine maintenance to ensure the normal production of the whole production line. In order to ensure the smooth implementation of the large-scale inspection, daye peak management team has repeatedly communicated and discussed with the heads of relevant workshops and departments, and held a special workshop post optimization promotion meeting in September to clarify objectives and responsibilities, formulate implementation steps, and do a lot of preparatory work. At the kick-off meeting for the implementation of the large-scale inspection on October 31, Zhang Fengliang asked daye peak employees to recognize the current situation of serious cement overcapacity and cruel market competition, understand the necessity of implementing the large-scale inspection, and asked the workshop leaders to do a good job in training and guiding the employees, shorten the transition period, normalize the operation of the large-scale inspection as soon as possible, and at the same time, managers should also change their working ideas and concepts and do a good job in full-time, strengthen the inspection, overhaul and maintenance of the regular day shift, and find and solve the problems existing in the equipment and process in time.

2020

07-30

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