Big Pharmacy Opens New Marketing Mode of O2O Internet
Release time:
2020-12-01
Big Pharmacy Opens O2O Internet New Marketing Model
On November 20, Jianfeng Big Pharmacy launched the Meituan and Hungry Noodles online sales platform and officially joined the O2O Internet marketing camp.
Prior to this, the third-party Jiugongge order processing platform organized an online launch meeting to clarify the contents of the first launch time, the number of first-time online stores, the situation of unlaunched stores, the configuration of relevant network equipment in stores, commodity price information, docking personnel, training of Jiugongge order processing platform and order testing, etc. respectively, requiring large pharmacies to organize stores to participate in DingTalk live broadcast training, emphasize the importance of pre-launch training. At present, the first batch of 11 companies on-line direct management stores, covering Jinhua Wucheng, development, Jindong three districts. In mid-December, 19 independent accounting stores and franchise stores will be launched, covering Jinhua, Yongkang and Lanxi. On-line varieties of positioning over-the-counter drugs, class I and class II medical devices, Chinese medicine tablets, health food, consumer products, and the use of the platform's Internet hospital resources, one after another on-line prescription drugs.
major pharmacy online stores take advantage of the high popularity of Meituan and Hungry Noodles on the mobile payment side, and take advantage of online preferential promotion activities on various platforms, such as "first order reduction", "full reduction" and "old friend subsidy" to receive orders. As of November 28, the first batch of online stores have reached a total of 198 transactions on the two platforms of Meituan and Hungry Noodles.
According to the feedback from the store's online one week, in order to standardize the online sales behavior of pharmacies, all departments of major pharmacies will continue to do a good job in regional drug pricing and drug information verification, online sales information filing and supervision, platform sales reconciliation, platform installation and maintenance, and standardization of online and offline sales.
Next, the big pharmacy will also coordinate and communicate with Jinhua Medical Insurance Bureau and Ali Health, and launch the "National Medical Insurance Electronic Voucher" scan code payment module when hungry, so that the insured can use the mobile phone Alipay end to choose the module to pay when placing an order on the platform. The big pharmacy Yishou Shenhang Pharmacy will also become the first pilot pharmacy in Jinhua City to have the payment function of medical insurance electronic certificate on the Hungry Noodles platform. (Lang Minxiao)
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