Big Pharmacy Opens New Marketing Mode of O2O Internet
Release time:
2020-12-01
Big Pharmacy Opens O2O Internet New Marketing Model
On November 20, Jianfeng Big Pharmacy launched the Meituan and Hungry Noodles online sales platform and officially joined the O2O Internet marketing camp.
Prior to this, the third-party Jiugongge order processing platform organized an online launch meeting to clarify the contents of the first launch time, the number of first-time online stores, the situation of unlaunched stores, the configuration of relevant network equipment in stores, commodity price information, docking personnel, training of Jiugongge order processing platform and order testing, etc. respectively, requiring large pharmacies to organize stores to participate in DingTalk live broadcast training, emphasize the importance of pre-launch training. At present, the first batch of 11 companies on-line direct management stores, covering Jinhua Wucheng, development, Jindong three districts. In mid-December, 19 independent accounting stores and franchise stores will be launched, covering Jinhua, Yongkang and Lanxi. On-line varieties of positioning over-the-counter drugs, class I and class II medical devices, Chinese medicine tablets, health food, consumer products, and the use of the platform's Internet hospital resources, one after another on-line prescription drugs.
major pharmacy online stores take advantage of the high popularity of Meituan and Hungry Noodles on the mobile payment side, and take advantage of online preferential promotion activities on various platforms, such as "first order reduction", "full reduction" and "old friend subsidy" to receive orders. As of November 28, the first batch of online stores have reached a total of 198 transactions on the two platforms of Meituan and Hungry Noodles.
According to the feedback from the store's online one week, in order to standardize the online sales behavior of pharmacies, all departments of major pharmacies will continue to do a good job in regional drug pricing and drug information verification, online sales information filing and supervision, platform sales reconciliation, platform installation and maintenance, and standardization of online and offline sales.
Next, the big pharmacy will also coordinate and communicate with Jinhua Medical Insurance Bureau and Ali Health, and launch the "National Medical Insurance Electronic Voucher" scan code payment module when hungry, so that the insured can use the mobile phone Alipay end to choose the module to pay when placing an order on the platform. The big pharmacy Yishou Shenhang Pharmacy will also become the first pilot pharmacy in Jinhua City to have the payment function of medical insurance electronic certificate on the Hungry Noodles platform. (Lang Minxiao)
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
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"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
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