Feeling about watching the live broadcast with goods
Release time:
2020-11-03
View Live with Goods Feeling
Live with Goods has developed into a new industry in the new era, showing a strong explosion, and is creating a new market of hundreds of billions. During the new coronary pneumonia epidemic, offline retailing was affected, live streaming with goods heated up again, live streaming has become a group behavior with the participation of the whole people, and even an online entertainment activity, who watched the live broadcast and what to buy has become a topic.
1. celebrity effect traffic is king.
Live delivery breaks the time and space restrictions and has a wider dissemination effect. In this era when traffic is king, celebrities and Internet celebrities bring their own halos to endorse the value of the goods they bring. These are all ways to embrace the Internet, seize the economic opportunities of live broadcast and boost consumer confidence. In addition to the stars, there are many of the usual "dragon sees the head but not the tail" business bosses, such as Robin Li, Zhang Chaoyang, Dong Mingzhu, etc. Even Ma Yun once challenged Li Jiaqi to sell lipstick live at the same time. It can be said that all walks of life are now aiming at live delivery. In addition to corporate bosses and even local officials and cadres into the live broadcast room to bring goods live, to deal with the impact of the epidemic on industrial poverty alleviation. For example, Song Junhua, deputy head of Zigui County, Hubei Province, brought a local specialty navel orange. On the afternoon of the first day of Wuhan's unsealing, Wuhan's vice mayor Li Qiang and entrepreneurs and talent started the first live show to promote Wuhan's special products such as good products shop, Cai Linji, Qianji cake and Zhou Heiya.
2. live delivery cannot be "disaster".
There is no doubt that live delivery has become the hottest marketing method for major e-commerce platforms. Especially during the epidemic. However, the "rollover" incident in the live delivery has occurred frequently, bringing a lot of troubles to consumers. Price concessions are definitely a great weapon for live delivery. Some professional anchors negotiated with suppliers to win the "lowest price in the whole network" and "no middlemen to earn the difference", so that consumers can enjoy real preferential prices. The price is favorable, but there are hidden worries about quality and service. Some anchors exaggerate when recommending a product, and the product is seriously inconsistent with the publicity. Some so-called explosive items have quality problems, and some are even "three no products"; Some platforms have fake live broadcast data, misleading consumers; There are also platforms that are sold live and there is no guarantee after sale. "Non-stick pan" into "no! Sticky pan", the Yangcheng Lake "bath crab" said Yangcheng Lake hairy crabs, a brand of crayfish has been punished for publishing false advertising, a cosmetics brand has also been fined for not clearly explained the goods. These "rollover" incidents have directly changed from "bringing goods" to "bringing disaster", which has overdrawn the trust of consumers.
3. the protection of consumers' rights and interests in live delivery.
The China Consumers Association combed consumer complaints and found that some anchors had exaggerated publicity when bringing goods, some consumers encountered fake and inferior goods, and after-sales service was difficult to guarantee. The relationship between sellers and platforms, and between live broadcast platforms and e-commerce trading platforms was complicated, which greatly reduced consumers' right to know, fair trading rights and reasonable rights protection demands. According to statistics from the China Consumers Association, 37.2 of the respondents have encountered consumption problems in live shopping. "Worrying about the quality of goods is not guaranteed" and "worrying about after-sales problems" are the two main concerns of consumers. E-commerce live broadcast involves issues such as corporate registration laws, advertising laws, product quality laws, consumer rights protection laws, e-commerce laws, food safety laws, and price laws. Since e-commerce live broadcast is immediate, the relevant regulatory authorities should have corresponding technical means to solve the problem of consumers' difficulty in obtaining evidence. The essence of live delivery is the product, not the anchor. At the same time, how to ensure product quality and after-sales service, and how to protect the rights and interests of consumers have become an urgent problem to be solved by the relevant departments.
Thinking about live delivery of 4.
Live delivery is so popular that it seems that nothing can't be sold, but it is incompatible with the pharmaceutical industry. The pharmaceutical industry has its particularity, that is, the sales of products cannot be sold directly to consumers by manufacturers or distributors, but need to be sold to consumers through medical institutions and doctors' diagnosis and treatment and prescriptions. This is doomed to pharmaceutical products and live with goods. And the efficacy of drugs requires feedback from the market, doctors and consumers, not the celebrity traffic effect. Therefore, workers in our pharmaceutical industry need not blindly envy and admire live delivery. Instead, we should do our job well. We should be rigorous and professional in all aspects of R & D, production and sales, so as to produce and sell the safest and most effective drugs to consumers and bring good news to the common people.
Under the background of "internet plus", live delivery is a severe test to adapt to the new situation and new environment and learn new knowledge and skills. The Internet is fast-paced, and the pharmaceutical industry is slow-paced. When the two are combined with each other, they cannot achieve organic integration, and there will be problems in many aspects. At this time, the fast features of the Internet are not desirable in the pharmaceutical industry. Once you come to the pharmaceutical industry with a "fast" mentality, it may cause very serious consequences and even endanger the lives of consumers. The pharmaceutical industry is an industry that takes a long time to accumulate before it is possible to upgrade. Therefore, the pharmaceutical industry should learn and learn from what is available behind the popularity of live delivery, instead of leaving behind the stability and rigor of the traditional industry. (Sheng Da)
More information
Jianfeng Pharmaceuticals ranks among the top 50 creative enterprises in Jinhua
News from our newspaper April 26 is World Intellectual Property Day. Jinhua City released the list of "Top 50 Creative Enterprises" for the first time. Jianfeng Pharmaceutical Company entered the list and ranked second among the enterprises in Jinhua Development Zone. The selection of creative enterprises, the enterprise holds the effective invention patent as the main indicator. Over the years, Jianfeng Pharmaceutical Co., Ltd. has taken "intellectual property rights help enterprise development, and scientific and technological innovation creates a century-old peak" as the company's intellectual property policy. It has actively cooperated with China Pharmaceutical University, Sichuan Institute of Antibiotic Industry, Zhejiang University of Technology, Xiamen University and other units to build a scientific research and innovation platform integrating production, learning and research, and flexibly introduced Academician Wang Guangji and Academician Shan Weiguang with the chief scientist system, according to the direction of enterprise development strategy to carry out scientific research work, and achieved fruitful results. In 2019, Spike Pharmaceuticals applied for 2 invention patents and obtained 5 patent authorizations, including 1 invention. By the end of 2019, Spike Pharmaceuticals had obtained a total of 37 patents (including 2 PCT patents), of which 28 were inventions. In recent years, in order to better integrate with the international market, Jianfeng Pharmaceutical has made a complete patent layout for the new drug DPT under development, and has applied for patent protection in multiple countries through the PCT application channel for core patents, and finally in the high-level United States. And Japan was authorized to lay a solid foundation for the product to enter these two overseas high-end markets. At the same time, around the core patent, applied for the preparation, crystal type patent and obtained the invention patent authorization 5. In addition, pharmaceutical companies have also developed patents for other varieties under research.
2020
07-31
Since the resumption of work after the Spring Festival, on March 17, Yu Jian, general manager of the group company, went to the site of the Huangping project in Guizhou to guide the construction progress of the Huangping project. During his stay in Huang Ping, General Manager Yu Jianhong visited the construction site of the project carefully, interviewed the project leaders of each construction unit respectively, sorted out the installation time of each unit of civil engineering and the completion time of each equipment installation, and required each construction unit to push forward the project progress in strict accordance with the agreed time node. At the same time, in view of the current epidemic prevention and control work and on-site construction safety management, Yu Jianhong also further put forward requirements, hoping to achieve "zero infection, zero accident". On the 18th, Yu Jianhong also conducted a research on the market in Kaili and other surrounding areas together with the marketing personnel of Guizhou Jianfeng Marketing Department, and put forward guiding opinions on the cement sales advertising plan and the division of cement sales areas. On this business trip, Yu Jianhong also specially brought Jinhua specialty ham and crisp cakes to the project team members, which were welcomed by everyone. (Lei Yuan)
2020
07-31
Since the resumption of work after the Spring Festival, on March 17, Yu Jian, general manager of the group company, went to the site of the Huangping project in Guizhou to guide the construction progress of the Huangping project. During his stay in Huang Ping, General Manager Yu Jianhong visited the construction site of the project carefully, interviewed the project leaders of each construction unit respectively, sorted out the installation time of each unit of civil engineering and the completion time of each equipment installation, and required each construction unit to push forward the project progress in strict accordance with the agreed time node. At the same time, in view of the current epidemic prevention and control work and on-site construction safety management, Yu Jianhong also further put forward requirements, hoping to achieve "zero infection, zero accident". On the 18th, Yu Jianhong also conducted a research on the market in Kaili and other surrounding areas together with the marketing personnel of Guizhou Jianfeng Marketing Department, and put forward guiding opinions on the cement sales advertising plan and the division of cement sales areas. On this business trip, Yu Jianhong also specially brought Jinhua specialty ham and crisp cakes to the project team members, which were welcomed by everyone. (Lei Yuan)
2020
07-31
Jinhua chain pharmacy big "physical examination" peak pharmacy got an "A"
Jinhua City Market Supervision Bureau recently announced the results of drug quality credit rating of drug retail chain enterprises in the city, and Jianfeng Pharmacy was rated as A in this "physical examination. According to the spirit of the document "Implementation Plan for Drug Quality Credit Classification Management of Jinhua Drug Trading Enterprises" and in accordance with relevant evaluation standards, Jinhua Market Supervision Bureau evaluated the 2019 drug quality credit rating of 34 drug retail chain enterprises (headquarters) in the city that met the evaluation requirements, involving 1498 stores. The score combines the daily supervision and inspection of chain headquarters, GSP certification inspection, administrative punishment and other drug quality-related information with the credit rating results of subordinate stores, and divides 100 into basic points, and forms the final score after adding and subtracting points according to the evaluation system. Those with 93 points or above are grade A (trustworthy enterprises),85-92 are grade B (basically trustworthy enterprises), and 80-84 are grade C (slightly dishonest enterprises), A score below 80 is Grade D (seriously dishonest enterprise). It is understood that the market supervision department will enter the enterprise credit rating evaluation results into the drug safety credit management system of Zhejiang Food and Drug Administration and Jinhua intelligent supervision and supervision platform to establish enterprise credit files. According to the credit rating evaluation results over the years, classified management will be carried out, and low-grade enterprises will increase the frequency of inspection. The "credit rating publicity board of drug trading enterprises" will be hung in the retail drugstore hall, and the evaluation results of the store will be publicized every year, let the people intuitively understand the credit situation of the store. At the same time, A- level enterprises are also the threshold for obtaining the qualification of designated medical insurance units, all kinds
2020
07-31
Daye Mayor to Daye Peak Research Issued "Anti-Epidemic" Donation Certificate
On the morning of March 26, Daye City Deputy Secretary, Mayor Zhou Jun and Daye City Economic and Information Bureau, Security Town and other responsible persons visited Daye Peak Cement Company to understand the epidemic prevention and control and resumption of production, and on behalf of the Daye City Charity Federation issued a certificate of donation of epidemic prevention and control materials. Accompanied by Zhang Fengliang, deputy general manager of the group company and general manager of Daye Peak, Yuan Xianming, executive deputy general manager of Daye Peak, and others, Zhou Jun and his entourage went to the work site of Daye Peak to learn about the resumption of work and production. Zhang Fengliang introduced the progress of the upgrading and transformation of the grate cooler, the transformation of the kiln cylinder and the technical transformation of the cement mill system, and made a detailed report on the production and technical transformation organization of the enterprise during the epidemic, and expressed his gratitude to Daye City and Baoan Town for their help to Daye Peak during this period. Mayor Zhou Jun spoke highly of the production and technological transformation organization during the Daye peak epidemic, believing that this is a model of combining epidemic prevention and control with enterprise production and technological transformation organization. At the same time, Zhou Jun expressed his affirmation and gratitude to Daye Peak for donating money and goods to Daye City in the first time after the outbreak of the epidemic, and issued a donation certificate and a letter of thanks on behalf of the Daye City Charity Federation. Hubei Province epidemic prevention and control headquarters has recently issued a step-by-step "unsealing" notice in Hubei Province, how to fully resume work and production as soon as possible is an important issue facing Daye peak. Zhang Fengliang reported to Zhou Jun and his party on the current practical difficulties. Mayor Zhou Jun asked
2020
07-31
Since the resumption of work after the Spring Festival, on March 17, Yu Jian, general manager of the group company, went to the site of the Huangping project in Guizhou to guide the construction progress of the Huangping project. During his stay in Huang Ping, General Manager Yu Jianhong visited the construction site of the project carefully, interviewed the project leaders of each construction unit respectively, sorted out the installation time of each unit of civil engineering and the completion time of each equipment installation, and required each construction unit to push forward the project progress in strict accordance with the agreed time node. At the same time, in view of the current epidemic prevention and control work and on-site construction safety management, Yu Jianhong also further put forward requirements, hoping to achieve "zero infection, zero accident". On the 18th, Yu Jianhong also conducted a research on the market in Kaili and other surrounding areas together with the marketing personnel of Guizhou Jianfeng Marketing Department, and put forward guiding opinions on the cement sales advertising plan and the division of cement sales areas. On this business trip, Yu Jianhong also specially brought Jinhua specialty ham and crisp cakes to the project team members, which were welcomed by everyone. (Lei Yuan)
2020
07-30
Contact Us
No. 88 Wujiang East Road, Jinhua City, Zhejiang Province, China
Tel: +86-579-82326868
Fax : +86-579-82324666
©2023 Zhejiang Jianfeng Group Co., Ltd. Powered by: www.300.cn SEO Business License
SAF Coolest v1.2 设置面板 SHJSS-AHDB-FSSQE-ZSW
无数据提示
Sorry, the current column has no content !
You can view other columns or return to Home Page