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Feeling about watching the live broadcast with goods

Release time:

2020-11-03

View Live with Goods Feeling

Live with Goods has developed into a new industry in the new era, showing a strong explosion, and is creating a new market of hundreds of billions. During the new coronary pneumonia epidemic, offline retailing was affected, live streaming with goods heated up again, live streaming has become a group behavior with the participation of the whole people, and even an online entertainment activity, who watched the live broadcast and what to buy has become a topic.

1. celebrity effect traffic is king.

Live delivery breaks the time and space restrictions and has a wider dissemination effect. In this era when traffic is king, celebrities and Internet celebrities bring their own halos to endorse the value of the goods they bring. These are all ways to embrace the Internet, seize the economic opportunities of live broadcast and boost consumer confidence. In addition to the stars, there are many of the usual "dragon sees the head but not the tail" business bosses, such as Robin Li, Zhang Chaoyang, Dong Mingzhu, etc. Even Ma Yun once challenged Li Jiaqi to sell lipstick live at the same time. It can be said that all walks of life are now aiming at live delivery. In addition to corporate bosses and even local officials and cadres into the live broadcast room to bring goods live, to deal with the impact of the epidemic on industrial poverty alleviation. For example, Song Junhua, deputy head of Zigui County, Hubei Province, brought a local specialty navel orange. On the afternoon of the first day of Wuhan's unsealing, Wuhan's vice mayor Li Qiang and entrepreneurs and talent started the first live show to promote Wuhan's special products such as good products shop, Cai Linji, Qianji cake and Zhou Heiya.

2. live delivery cannot be "disaster".

There is no doubt that live delivery has become the hottest marketing method for major e-commerce platforms. Especially during the epidemic. However, the "rollover" incident in the live delivery has occurred frequently, bringing a lot of troubles to consumers. Price concessions are definitely a great weapon for live delivery. Some professional anchors negotiated with suppliers to win the "lowest price in the whole network" and "no middlemen to earn the difference", so that consumers can enjoy real preferential prices. The price is favorable, but there are hidden worries about quality and service. Some anchors exaggerate when recommending a product, and the product is seriously inconsistent with the publicity. Some so-called explosive items have quality problems, and some are even "three no products"; Some platforms have fake live broadcast data, misleading consumers; There are also platforms that are sold live and there is no guarantee after sale. "Non-stick pan" into "no! Sticky pan", the Yangcheng Lake "bath crab" said Yangcheng Lake hairy crabs, a brand of crayfish has been punished for publishing false advertising, a cosmetics brand has also been fined for not clearly explained the goods. These "rollover" incidents have directly changed from "bringing goods" to "bringing disaster", which has overdrawn the trust of consumers.

3. the protection of consumers' rights and interests in live delivery.

The China Consumers Association combed consumer complaints and found that some anchors had exaggerated publicity when bringing goods, some consumers encountered fake and inferior goods, and after-sales service was difficult to guarantee. The relationship between sellers and platforms, and between live broadcast platforms and e-commerce trading platforms was complicated, which greatly reduced consumers' right to know, fair trading rights and reasonable rights protection demands. According to statistics from the China Consumers Association, 37.2 of the respondents have encountered consumption problems in live shopping. "Worrying about the quality of goods is not guaranteed" and "worrying about after-sales problems" are the two main concerns of consumers. E-commerce live broadcast involves issues such as corporate registration laws, advertising laws, product quality laws, consumer rights protection laws, e-commerce laws, food safety laws, and price laws. Since e-commerce live broadcast is immediate, the relevant regulatory authorities should have corresponding technical means to solve the problem of consumers' difficulty in obtaining evidence. The essence of live delivery is the product, not the anchor. At the same time, how to ensure product quality and after-sales service, and how to protect the rights and interests of consumers have become an urgent problem to be solved by the relevant departments.

Thinking about live delivery of 4.

Live delivery is so popular that it seems that nothing can't be sold, but it is incompatible with the pharmaceutical industry. The pharmaceutical industry has its particularity, that is, the sales of products cannot be sold directly to consumers by manufacturers or distributors, but need to be sold to consumers through medical institutions and doctors' diagnosis and treatment and prescriptions. This is doomed to pharmaceutical products and live with goods. And the efficacy of drugs requires feedback from the market, doctors and consumers, not the celebrity traffic effect. Therefore, workers in our pharmaceutical industry need not blindly envy and admire live delivery. Instead, we should do our job well. We should be rigorous and professional in all aspects of R & D, production and sales, so as to produce and sell the safest and most effective drugs to consumers and bring good news to the common people.

Under the background of "internet plus", live delivery is a severe test to adapt to the new situation and new environment and learn new knowledge and skills. The Internet is fast-paced, and the pharmaceutical industry is slow-paced. When the two are combined with each other, they cannot achieve organic integration, and there will be problems in many aspects. At this time, the fast features of the Internet are not desirable in the pharmaceutical industry. Once you come to the pharmaceutical industry with a "fast" mentality, it may cause very serious consequences and even endanger the lives of consumers. The pharmaceutical industry is an industry that requires a long time of accumulation to upgrade. Therefore, the pharmaceutical industry should learn and learn from what is available behind the popularity of live delivery, instead of leaving behind the stability and rigor of the traditional industry. (Sheng Da)

More information

Spike New Drug Approved for Registration

On April 16, Jianfeng Pharmaceutical Company received the approval and issuance of Olopatadine Hydrochloride Eye Drops "Drug Registration Approval" (approval number: 2019S00296) approved by the State Drug Administration. Olopatadine hydrochloride eye drops is mainly used to treat the signs and symptoms of allergic conjunctivitis. It is a mast cell stabilizer and a relatively selective histamine H1-receptor antagonist. It can inhibit type I immediate allergic reactions in vivo and in vitro experiments. At present, the product has been included in the "National Basic Medical Insurance, Work Injury Insurance and Maternity Insurance Drug Catalog (2017 Edition)" and classified as Class B. According to the relevant data of IMS database, in 2018, the global sales of olopatadine hydrochloride eye drops were about 0.37 billion US dollars, and the sales in China were about 10.232 million US dollars. Spike Pharmaceuticals already has the corresponding production line, this time to obtain the registration approval, marking Spike Pharmaceuticals has the qualification to carry out the production and sales of olopatadine hydrochloride eye drops, will further enrich the product line of Spike Pharmaceuticals, help to enhance the competitiveness of the company's pharmaceutical business. (Xia Yingpin)

2020

07-22

Peak International Trade was rated as "excellent delivery warehouse" by the big business"

On April 12, the 2019 Dalian Commodity Exchange Industrial Products Delivery Work Summary Meeting was held in Dalian. Jianfeng International Trading Company was rated as "2018 (Industrial Products) Excellent Delivery Warehouse" and Ruan Weihang, an employee of the International Trading Company, was rated as "2018 (Industrial Products) Excellent Futures Specialist in Designated Delivery Warehouse". The delivery link is the bridge link between the futures and cash markets, an important area of risk prevention and control in the futures market, and a strong guarantee for the smooth operation and function of the market. Since obtaining the qualification of PVC delivery warehouse in 2009, the chemical warehousing and logistics business of international trading company has developed steadily. In terms of management, the international trading company strictly follows the various systems of the Dalian Commodity Exchange to implement warehouse-in and warehouse-in management. The management level has been improved year by year. Broken packages have been handled on the spot, and the loss of goods has been greatly reduced. The management goal of daily clearing has been achieved, and standardized operations have been achieved; in terms of business marketing, the futures business has driven the gradual development and growth of the spot business, futures varieties have developed from a single PVC variety to four varieties of PVC, PP, PE and plywood. The business volume has increased year by year and has exceeded 500000 tons. The operation volume can exceed 2500 tons/day; In terms of customer service, from zero experience in futures business to now, customer reputation has increased year by year, and customer complaints have gradually decreased. The annual excellent delivery warehouse of the judges is the full affirmation of Dalian Commodity Exchange on the functions of international trading companies, market satisfaction, futures management level and standardization of warehouse daily management. Lou Chunming, general manager of the international trading company, said that the international trading company will implement

2020

07-31

Spike New Drug Approved for Registration

2020

07-30

Peak Cement Won the Bid for National Key Project Daye Peak Becomes Huang-Huang Railway Supplier

On March 19, Daye Jianfeng Cement Company officially received a notice from China Railway Construction Material Collection Center that the company was shortlisted for the new Huang (Mei) Huang (Zhou) railway project in the Hubei section of the Shanghai-Chengdu high-speed railway along the Yangtze River in the second place, and obtained the right to supply the 6th package of cement. This is the first stick undertaken by Daye Jianfeng in 2019, and it is also the second time to enter the high-speed rail project after the Wu (Han) Jiu (Jiang) high-speed rail. The Huanghuang high-speed railway is a component of the "eight vertical and eight horizontal" high-speed railway network in the "National Medium and Long-term Railway Network Plan". It is a component of the Wuhan-Hangzhou and Beijing-Hong Kong-Kowloon high-speed railway network. It has a total length of 125 kilometers and a design speed of 350 kilometers per hour. It will start construction at the end of 2018. It will be opened to traffic in 2021. In addition to the characteristics of large demand for high-speed railway and highway projects, the project time span is long and the product quality requirements are high, especially the high-speed railway project has extremely strict requirements on the alkali content of cement. After participating in the bidding, Yuan Xianming, executive deputy general manager of Daye Peak, organized production, quality control, procurement and other relevant departments for many times to carry out tests on the production of low-alkali cement and adjust the proportion of raw materials. The quality control department also sent samples to the provincial professional inspection department for comparative inspection to ensure product stability. The marketing department carefully checked the details of the tender, strictly checked and repeatedly deduced the bid price. Finally, with the full cooperation of all departments, the successful bidding was passed, finalist Huang-Huang high-speed rail project. It is understood that as the country continues to increase investment in infrastructure transportation construction, daye peak adjusted its work direction at the end of 2018, requiring marketing work in 2019 to focus on key projects.

2020

07-31

Daye Peak Opens "Standard Year"

After the 2019 overhaul ended in early March, Daye Jianfeng Cement Company immediately launched the "Standard Year" activity to carry out standardized rectification in view of a series of defects and problems in the daily management process. The goal of the "Standard Year" activity is to target specific issues that affect employees' work efficiency and safe and environmentally friendly production. Through the formulation of institutionalized work standards, further standardize employees' various operations, improve operational efficiency, and improve grassroots management execution, so as to achieve The purpose of improving the company's image, reducing costs, improving efficiency, and increasing benefits. In order to ensure the smooth progress of the activities, daye peak has set up a promotion team headed by general manager Zhang fengliang to be responsible for the overall promotion of the "standard year" activities, mainly including revising the activity plan, summarizing the standardized implementation standards of various departments, implementing the plan, supervising the implementation progress, evaluating the implementation effect, collecting suggestions and opinions in the implementation process, etc. Based on the foundation, aiming at the details and solving problems is a major feature of Daye peak's "standard year" activity. For example, the "Flange Sealing Operation Standard", which is currently being tried out, not only puts forward standardization requirements for such a "trivial matter" in equipment management as flange sealing, but also attaches "model" photos to make it clear to mechanics What should be done and what should be done. However, this "small standard" aims at three problems: leakage at the production site, extensive mechanic work and waste of materials. Once it becomes the behavior habit of employees, the hygiene and cost control at the production site are bound to be improved. It is understood that Daye peak "standard year" activities plan to continue for three years to promote, activities

2020

07-22

Daye Peak Opens "Standard Year"

2020

07-31

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