Feeling about watching the live broadcast with goods
Release time:
2020-11-03
View Live with Goods Feeling
Live with Goods has developed into a new industry in the new era, showing a strong explosion, and is creating a new market of hundreds of billions. During the new coronary pneumonia epidemic, offline retailing was affected, live streaming with goods heated up again, live streaming has become a group behavior with the participation of the whole people, and even an online entertainment activity, who watched the live broadcast and what to buy has become a topic.
1. celebrity effect traffic is king.
Live delivery breaks the time and space restrictions and has a wider dissemination effect. In this era when traffic is king, celebrities and Internet celebrities bring their own halos to endorse the value of the goods they bring. These are all ways to embrace the Internet, seize the economic opportunities of live broadcast and boost consumer confidence. In addition to the stars, there are many of the usual "dragon sees the head but not the tail" business bosses, such as Robin Li, Zhang Chaoyang, Dong Mingzhu, etc. Even Ma Yun once challenged Li Jiaqi to sell lipstick live at the same time. It can be said that all walks of life are now aiming at live delivery. In addition to corporate bosses and even local officials and cadres into the live broadcast room to bring goods live, to deal with the impact of the epidemic on industrial poverty alleviation. For example, Song Junhua, deputy head of Zigui County, Hubei Province, brought a local specialty navel orange. On the afternoon of the first day of Wuhan's unsealing, Wuhan's vice mayor Li Qiang and entrepreneurs and talent started the first live show to promote Wuhan's special products such as good products shop, Cai Linji, Qianji cake and Zhou Heiya.
2. live delivery cannot be "disaster".
There is no doubt that live delivery has become the hottest marketing method for major e-commerce platforms. Especially during the epidemic. However, the "rollover" incident in the live delivery has occurred frequently, bringing a lot of troubles to consumers. Price concessions are definitely a great weapon for live delivery. Some professional anchors negotiated with suppliers to win the "lowest price in the whole network" and "no middlemen to earn the difference", so that consumers can enjoy real preferential prices. The price is favorable, but there are hidden worries about quality and service. Some anchors exaggerate when recommending a product, and the product is seriously inconsistent with the publicity. Some so-called explosive items have quality problems, and some are even "three no products"; Some platforms have fake live broadcast data, misleading consumers; There are also platforms that are sold live and there is no guarantee after sale. "Non-stick pan" into "no! Sticky pan", the Yangcheng Lake "bath crab" said Yangcheng Lake hairy crabs, a brand of crayfish has been punished for publishing false advertising, a cosmetics brand has also been fined for not clearly explained the goods. These "rollover" incidents have directly changed from "bringing goods" to "bringing disaster", which has overdrawn the trust of consumers.
3. the protection of consumers' rights and interests in live delivery.
The China Consumers Association combed consumer complaints and found that some anchors had exaggerated publicity when bringing goods, some consumers encountered fake and inferior goods, and after-sales service was difficult to guarantee. The relationship between sellers and platforms, and between live broadcast platforms and e-commerce trading platforms was complicated, which greatly reduced consumers' right to know, fair trading rights and reasonable rights protection demands. According to statistics from the China Consumers Association, 37.2 of the respondents have encountered consumption problems in live shopping. "Worrying about the quality of goods is not guaranteed" and "worrying about after-sales problems" are the two main concerns of consumers. E-commerce live broadcast involves issues such as corporate registration laws, advertising laws, product quality laws, consumer rights protection laws, e-commerce laws, food safety laws, and price laws. Since e-commerce live broadcast is immediate, the relevant regulatory authorities should have corresponding technical means to solve the problem of consumers' difficulty in obtaining evidence. The essence of live delivery is the product, not the anchor. At the same time, how to ensure product quality and after-sales service, and how to protect the rights and interests of consumers have become an urgent problem to be solved by the relevant departments.
Thinking about live delivery of 4.
Live delivery is so popular that it seems that nothing can't be sold, but it is incompatible with the pharmaceutical industry. The pharmaceutical industry has its particularity, that is, the sales of products cannot be sold directly to consumers by manufacturers or distributors, but need to be sold to consumers through medical institutions and doctors' diagnosis and treatment and prescriptions. This is doomed to pharmaceutical products and live with goods. And the efficacy of drugs requires feedback from the market, doctors and consumers, not the celebrity traffic effect. Therefore, workers in our pharmaceutical industry need not blindly envy and admire live delivery. Instead, we should do our job well. We should be rigorous and professional in all aspects of R & D, production and sales, so as to produce and sell the safest and most effective drugs to consumers and bring good news to the common people.
Under the background of "internet plus", live delivery is a severe test to adapt to the new situation and new environment and learn new knowledge and skills. The Internet is fast-paced, and the pharmaceutical industry is slow-paced. When the two are combined with each other, they cannot achieve organic integration, and there will be problems in many aspects. At this time, the fast features of the Internet are not desirable in the pharmaceutical industry. Once you come to the pharmaceutical industry with a "fast" mentality, it may cause very serious consequences and even endanger the lives of consumers. The pharmaceutical industry is an industry that requires a long time of accumulation to upgrade. Therefore, the pharmaceutical industry should learn and learn from what is available behind the popularity of live delivery, instead of leaving behind the stability and rigor of the traditional industry. (Sheng Da)
More information
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Zhang Yiwen, deputy director of the provincial science and technology department, visited the peak
News from our newspaper On July 17, Zhang Yiwen, deputy director of the Zhejiang Provincial Department of Science and Technology, and his entourage visited Jianfeng Group and had a discussion with leaders of group companies such as Jiang Xiaomeng and Yu Jianhong. Jiang Xiaomeng, chairman of the group company, introduced to Deputy Director Zhang Yiwen the development, business status, industrial structure adjustment, product innovation and research and development of Jianfeng Group in recent years from the cement, medicine and health sectors. Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, emphatically introduced the industrial layout, scientific research level, innovative development direction, achievements, and research projects of the pharmaceutical company. The two sides also exchanged views on information docking, innovation project support, industrialization projects and other related issues. Deputy Director Zhang Yiwen fully affirmed Jianfeng's work in recent years. He said that since Jianfeng's old cement industry has moved to other provinces in recent years, he has paid less attention to it. He did not expect to do so well now. What is particularly gratifying is that Jianfeng pays attention to the investment in technological innovation while developing, and clarifies the development direction of "making the enterprise bigger and stronger". It is a listed company that allows shareholders to rest assured. (Reporter Ni Yingzhen)
2020
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2020
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Teachers and Students of Zhejiang Gongshang University Visit Peak Health
News from our newspaper On the morning of June 9, a group of 18 teachers and students from Zhejiang Gongshang University came to Jianfeng Health for a visit and discussion, and conducted research on the establishment of Zhejiang Gongshang University Food Industrialization Research Institute in Jinhua. The leader of this visit is Professor Song Guanglei from the School of Food and Biological Engineering, Zhejiang Gongshang University. The teachers and students are mainly from the School of Food and Engineering, specializing in food science, food safety, biochemical and biotechnology, focusing on extraction and separation, functional activity and The research of functional food, in addition to the professor of the Department of E-commerce of the School of Management Engineering and E-commerce. Chen Daiyou, general manager of Jianfeng Health, Li Wende, deputy general manager, and relevant personnel from R & D, quality management, administrative personnel and other departments attended the forum. Li Wende introduced the basic situation, technical production level, scientific and technological research and development characteristics of Jianfeng Health Company in the form of PPT, as well as the relevant policies of Jinhua Municipal Government on talent introduction. Chen Daiyou focused on the development vision of Jianfeng Health Technology and the construction of scientific and technological talents, and welcomed graduate students from the Industrial and Commercial University to join the team of Jianfeng Health after graduation. Professor Song Guanglei fully affirmed the software and hardware facilities and humanistic management of Jianfeng Health Company. He said that most of the teachers and students who came to visit this time were professional in line with the industry of Jianfeng Health Company. The two sides could carry out in-depth cooperation in product development, technology upgrading and talent reserve. Fourteen graduate students also introduced their respective situations and study and research directions. After the symposium, the teachers and students visited the health company's testing center, R & D laboratory and plant extraction workshop with great interest.
2020
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On June 27, an investigation team led by Pan Weiliang, President of Zhejiang Academy of human resources and social security sciences, and composed of relevant responsible persons of provincial and municipal human resources and social security departments, came to peak to evaluate the harmonious index of labor relations. The index of harmonious labor relations is an important basis for reflecting the degree of harmonious labor relations in a region. Every year, Zhejiang Province collects data from 30 sample enterprises of different sizes and types in terms of employee labor contract signing, social insurance participation, collective contract signing, collective wage negotiation, trade union establishment, labor disputes and labor safety, etc., to evaluate the labor relations in the province. During the peak period, the investigation team exchanged views with Xiang Chongping, deputy general manager of the group company, Qin Xuping, chairman of the trade union, Tang Zhengren, manager of the human resources department, etc. on the status of peak labor relations, checked relevant documents and materials within the enterprise, and conducted relevant questionnaire surveys on some cadres and employees. (this newspaper reporter)
2020
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Teachers and Students of Zhejiang Gongshang University Visit Peak Health
News from our newspaper On the morning of June 9, a group of 18 teachers and students from Zhejiang Gongshang University came to Jianfeng Health for a visit and discussion, and conducted research on the establishment of Zhejiang Gongshang University Food Industrialization Research Institute in Jinhua. The leader of this visit is Professor Song Guanglei from the School of Food and Biological Engineering, Zhejiang Gongshang University. The teachers and students are mainly from the School of Food and Engineering, specializing in food science, food safety, biochemical and biotechnology, focusing on extraction and separation, functional activity and The research of functional food, in addition to the professor of the Department of E-commerce of the School of Management Engineering and E-commerce. Chen Daiyou, general manager of Jianfeng Health, Li Wende, deputy general manager, and relevant personnel from R & D, quality management, administrative personnel and other departments attended the forum. Li Wende introduced the basic situation, technical production level, scientific and technological research and development characteristics of Jianfeng Health Company in the form of PPT, as well as the relevant policies of Jinhua Municipal Government on talent introduction. Chen Daiyou focused on the development vision of Jianfeng Health Technology and the construction of scientific and technological talents, and welcomed graduate students from the Industrial and Commercial University to join the team of Jianfeng Health after graduation. Professor Song Guanglei fully affirmed the software and hardware facilities and humanistic management of Jianfeng Health Company. He said that most of the teachers and students who came to visit this time were professional in line with the industry of Jianfeng Health Company. The two sides could carry out in-depth cooperation in product development, technology upgrading and talent reserve. Fourteen graduate students also introduced their respective situations and study and research directions. After the symposium, the teachers and students visited the health company's testing center, R & D laboratory and plant extraction workshop with great interest.
2020
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