Feeling about watching the live broadcast with goods
Release time:
2020-11-03
View Live with Goods Feeling
Live with Goods has developed into a new industry in the new era, showing a strong explosion, and is creating a new market of hundreds of billions. During the new coronary pneumonia epidemic, offline retailing was affected, live streaming with goods heated up again, live streaming has become a group behavior with the participation of the whole people, and even an online entertainment activity, who watched the live broadcast and what to buy has become a topic.
1. celebrity effect traffic is king.
Live delivery breaks the time and space restrictions and has a wider dissemination effect. In this era when traffic is king, celebrities and Internet celebrities bring their own halos to endorse the value of the goods they bring. These are all ways to embrace the Internet, seize the economic opportunities of live broadcast and boost consumer confidence. In addition to the stars, there are many of the usual "dragon sees the head but not the tail" business bosses, such as Robin Li, Zhang Chaoyang, Dong Mingzhu, etc. Even Ma Yun once challenged Li Jiaqi to sell lipstick live at the same time. It can be said that all walks of life are now aiming at live delivery. In addition to corporate bosses and even local officials and cadres into the live broadcast room to bring goods live, to deal with the impact of the epidemic on industrial poverty alleviation. For example, Song Junhua, deputy head of Zigui County, Hubei Province, brought a local specialty navel orange. On the afternoon of the first day of Wuhan's unsealing, Wuhan's vice mayor Li Qiang and entrepreneurs and talent started the first live show to promote Wuhan's special products such as good products shop, Cai Linji, Qianji cake and Zhou Heiya.
2. live delivery cannot be "disaster".
There is no doubt that live delivery has become the hottest marketing method for major e-commerce platforms. Especially during the epidemic. However, the "rollover" incident in the live delivery has occurred frequently, bringing a lot of troubles to consumers. Price concessions are definitely a great weapon for live delivery. Some professional anchors negotiated with suppliers to win the "lowest price in the whole network" and "no middlemen to earn the difference", so that consumers can enjoy real preferential prices. The price is favorable, but there are hidden worries about quality and service. Some anchors exaggerate when recommending a product, and the product is seriously inconsistent with the publicity. Some so-called explosive items have quality problems, and some are even "three no products"; Some platforms have fake live broadcast data, misleading consumers; There are also platforms that are sold live and there is no guarantee after sale. "Non-stick pan" into "no! Sticky pan", the Yangcheng Lake "bath crab" said Yangcheng Lake hairy crabs, a brand of crayfish has been punished for publishing false advertising, a cosmetics brand has also been fined for not clearly explained the goods. These "rollover" incidents have directly changed from "bringing goods" to "bringing disaster", which has overdrawn the trust of consumers.
3. the protection of consumers' rights and interests in live delivery.
The China Consumers Association combed consumer complaints and found that some anchors had exaggerated publicity when bringing goods, some consumers encountered fake and inferior goods, and after-sales service was difficult to guarantee. The relationship between sellers and platforms, and between live broadcast platforms and e-commerce trading platforms was complicated, which greatly reduced consumers' right to know, fair trading rights and reasonable rights protection demands. According to statistics from the China Consumers Association, 37.2 of the respondents have encountered consumption problems in live shopping. "Worrying about the quality of goods is not guaranteed" and "worrying about after-sales problems" are the two main concerns of consumers. E-commerce live broadcast involves issues such as corporate registration laws, advertising laws, product quality laws, consumer rights protection laws, e-commerce laws, food safety laws, and price laws. Since e-commerce live broadcast is immediate, the relevant regulatory authorities should have corresponding technical means to solve the problem of consumers' difficulty in obtaining evidence. The essence of live delivery is the product, not the anchor. At the same time, how to ensure product quality and after-sales service, and how to protect the rights and interests of consumers have become an urgent problem to be solved by the relevant departments.
Thinking about live delivery of 4.
Live delivery is so popular that it seems that nothing can't be sold, but it is incompatible with the pharmaceutical industry. The pharmaceutical industry has its particularity, that is, the sales of products cannot be sold directly to consumers by manufacturers or distributors, but need to be sold to consumers through medical institutions and doctors' diagnosis and treatment and prescriptions. This is doomed to pharmaceutical products and live with goods. And the efficacy of drugs requires feedback from the market, doctors and consumers, not the celebrity traffic effect. Therefore, workers in our pharmaceutical industry need not blindly envy and admire live delivery. Instead, we should do our job well. We should be rigorous and professional in all aspects of R & D, production and sales, so as to produce and sell the safest and most effective drugs to consumers and bring good news to the common people.
Under the background of "internet plus", live delivery is a severe test to adapt to the new situation and new environment and learn new knowledge and skills. The Internet is fast-paced, and the pharmaceutical industry is slow-paced. When the two are combined with each other, they cannot achieve organic integration, and there will be problems in many aspects. At this time, the fast features of the Internet are not desirable in the pharmaceutical industry. Once you come to the pharmaceutical industry with a "fast" mentality, it may cause very serious consequences and even endanger the lives of consumers. The pharmaceutical industry is an industry that requires a long time of accumulation to upgrade. Therefore, the pharmaceutical industry should learn and learn from what is available behind the popularity of live delivery, instead of leaving behind the stability and rigor of the traditional industry. (Sheng Da)
More information
In the eastern corner of the production area of Jianfeng Health Technology Company, there is a very inconspicuous building. From below, only a few pipes of uneven thickness can be seen on the top and the slogan "Focus on Environmental Protection and Promote Sustainable Development" with red letters on the yellow background on the stainless steel guardrail. Walking up, you can only see several closed pools and a small room with stacks of documents, test tubes, glass bottles and other testing tools on the table. This is the peak and healthy sewage treatment station. The production sewage of the whole factory area is concentrated here. After adjustment (PH adjustment), pre-acidification, anaerobic, anoxic, aerobic (aeration), precipitation and other links, it is discharged into the pipe network after reaching the special discharge standard. Yin Zhiwu, executive deputy general manager of Jianfeng Health, said that because the sewage treatment station in Wucheng District has not yet been built, Jianfeng Health has not yet been able to achieve pipe discharge, and the relevant national laws have strict requirements on the discharge of water pollutants from the extraction pharmaceutical industry. Sewage discharge must reach a special discharge limit, that is, chemical oxygen demand (COD) must be less than 50 mg/L. Enterprise development and environmental protection are both the concept of peak health since its establishment. In March this year, on the basis of the original environmental protection facilities, Jianfeng Health carried out technical renovation of waste gas collection and treatment facilities, and at the same time installed a sealing cover on the sewage treatment station to realize the closed collection of waste gas. Since the trial operation of this facility in mid-May, the overall effect has been obvious. The original treatment tank would emit an unpleasant smell during work, but now the smell has been significantly reduced. Compared with the young enterprise of peak health, the relatively "older" peak pharmaceutical has more experience in sewage treatment and environmental protection. Akihama
2020
07-31
2016 Annual General Meeting of Shareholders
News from our newspaper On May 19, the on-site meeting of Jianfeng Group's 2016 Annual General Meeting of Shareholders was held in Conference Room 314 of Jianfeng Building to deliberate and pass the "2016 Annual Report on the Work of the Board of Directors" and other proposals. The meeting was convened by the board of directors of Jianfeng Group and chaired by Chairman Jiang Xiaomeng. A total of 6 shareholders and proxies attended the meeting, and the total number of voting shares held by them was 55,604,815, accounting for 16.16 of the total voting shares of the company. Some directors, supervisors and secretary of the board of directors of the company attended the meeting, and some senior managers attended the meeting as nonvoting delegates. The meeting was held and voted on by a combination of on-site voting and online voting, it deliberated and passed nine proposals, including the 2016 Work Report of the Board of Directors, the 2016 Work Report of the Board of Supervisors, the 2016 Financial Final Accounts Report, the 2016 Profit Distribution Proposal, the Proposal to Hire the Company's 2017 Audit Institution, the Proposal to Provide Guarantee to Holding Subsidiaries, the 2016 Annual Report and its Summary, the Election of Mr. Huang Sujian as Director of the Company and the Election of Mr. Chen Tianci as Supervisor of the Company. (Zhou Hengbin)
2020
07-31
2016 Annual General Meeting of Shareholders
News from our newspaper On May 19, the on-site meeting of Jianfeng Group's 2016 Annual General Meeting of Shareholders was held in Conference Room 314 of Jianfeng Building to deliberate and pass the "2016 Annual Report on the Work of the Board of Directors" and other proposals. The meeting was convened by the board of directors of Jianfeng Group and chaired by Chairman Jiang Xiaomeng. A total of 6 shareholders and proxies attended the meeting, and the total number of voting shares held by them was 55,604,815, accounting for 16.16 of the total voting shares of the company. Some directors, supervisors and secretary of the board of directors of the company attended the meeting, and some senior managers attended the meeting as nonvoting delegates. The meeting was held and voted on by a combination of on-site voting and online voting, it deliberated and passed nine proposals, including the 2016 Work Report of the Board of Directors, the 2016 Work Report of the Board of Supervisors, the 2016 Financial Final Accounts Report, the 2016 Profit Distribution Proposal, the Proposal to Hire the Company's 2017 Audit Institution, the Proposal to Provide Guarantee to Holding Subsidiaries, the 2016 Annual Report and its Summary, the Election of Mr. Huang Sujian as Director of the Company and the Election of Mr. Chen Tianci as Supervisor of the Company. (Zhou Hengbin)
2020
07-31
2016 Annual General Meeting of Shareholders
News from our newspaper On May 19, the on-site meeting of Jianfeng Group's 2016 Annual General Meeting of Shareholders was held in Conference Room 314 of Jianfeng Building to deliberate and pass the "2016 Annual Report on the Work of the Board of Directors" and other proposals. The meeting was convened by the board of directors of Jianfeng Group and chaired by Chairman Jiang Xiaomeng. A total of 6 shareholders and proxies attended the meeting, and the total number of voting shares held by them was 55,604,815, accounting for 16.16 of the total voting shares of the company. Some directors, supervisors and secretary of the board of directors of the company attended the meeting, and some senior managers attended the meeting as nonvoting delegates. The meeting was held and voted on by a combination of on-site voting and online voting, it deliberated and passed nine proposals, including the 2016 Work Report of the Board of Directors, the 2016 Work Report of the Board of Supervisors, the 2016 Financial Final Accounts Report, the 2016 Profit Distribution Proposal, the Proposal to Hire the Company's 2017 Audit Institution, the Proposal to Provide Guarantee to Holding Subsidiaries, the 2016 Annual Report and its Summary, the Election of Mr. Huang Sujian as Director of the Company and the Election of Mr. Chen Tianci as Supervisor of the Company. (Zhou Hengbin)
2020
07-30
Jianfeng Pharmaceutical Won Advanced Collective of Municipal Red Cross Humanitarian Promotion Award
On April 24, the Red Cross Society of Jinhua issued a circular commending the advanced units and individuals of the 2016 Red Cross Humanitarian Promotion Award. Peak Pharmaceutical Company won the Red Cross Humanitarian Promotion Award for Advanced Collective. The Red Cross is a social relief organization engaged in humanitarian work, with the purpose of carrying forward the spirit of humanity, fraternity and dedication, protecting human life and health, and promoting the cause of peace and progress of mankind. As a socially responsible enterprise, Jianfeng Pharmaceutical has always attached importance to public welfare and charity work, vigorously promoted the spirit of the Red Cross, and vigorously supported the work of the Red Cross with practical actions. In September 2016, at the theme publicity activity of "World First Aid Day" and the opening ceremony of the municipal Red Cross emergency rescue station (point), Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, donated 6 AEDs known as "life-saving artifact" to the Red Cross on behalf of Jianfeng Pharmaceutical, it is equipped with six Red Cross emergency rescue service stations (points), namely, Jinhua high-speed railway station, sports center, cultural center, Shuanglong scenic spot, Siping village scenic spot and Suoyuan village scenic spot. The configuration of AED equipment has played a very good role in improving the emergency rescue capacity of Jinhua's key locations, and has been affirmed by the Red Cross and related units. (Spike Pharmaceuticals)
2020
07-31
Jingmai Airport Test Flight Successfully Runway Cement Spike Manufacturing
On April 7, a Boeing 737-700 aircraft of China Eastern Airlines Yunnan took off from Kunming. After completing two flight test subjects, it landed safely at Lancang Jingmai Airport. This not only marked the basic completion of the airport flight area, The official start of the test flight also marked that the "Peak" brand airport runway cement passed the first "final exam". Lancang Jingmai Airport is a major project with milestone significance in the history of Pu'er transportation construction. Since then, an air corridor connecting southwest Yunnan and Southeast Asia has been added between Kunming and Pu'er, which will greatly promote the development and utilization of tourism resources in Lancang, Menglian and Ximeng "Pu'er Green Triangle" area, and promote the sustainable development of local economy and society; it is of great significance to strengthen the city's national defense construction, maintain border stability, promote national unity, improve emergency rescue capabilities, and promote Pu'er's integration into the country's "Belt and Road" construction. Since the start of the construction of the airport, Yunnan Jianfeng has been paying close attention to it, organizing technical research and repeated tests, and finally produced high-quality airport runway special cement, and with excellent product quality, superior product performance and high-quality service, it has become a runway for Lancang Airport. Cement manufacturer. This not only fills the gap of "peak" airport special cement, but also is of great significance to promote the "peak" brand and improve the market influence of enterprises. It is understood that Jingmai Airport is initially confirmed to be officially opened to traffic at the end of May. (Li Liangping)
2020
07-31
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