Spike Pharmaceuticals Appears in Sipu to Explore New Marketing Models
Release time:
2020-08-21
Spike Pharmaceutical Appears at Sipu Meeting to Explore New Marketing Model
News 8# June 12 -17 , 2020 Sipu Meeting with the theme of "Day-by-Day Trail - Opening New Era of Life Cycle Health Management " was held in Boao, Hainan. Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and relevant personnel of the pharmaceutical sales company attended the event.
More than 6000official representatives from the mainstream brand industry, mainstream commercial retail enterprises, experts, domestic and foreign capital institutions, new technology companies and other fields attended the Western Conference. For the first time, Jianfeng Pharmaceutical tried to participate in the conference in the form of booth cabinets and reception rooms. It used display cabinets to introduce products and display brands in the main conference hall, and played enterprise videos and product collections circularly. A reception room will be set up in the venue for the intention cooperation negotiation of chain end customers. During the meeting, the staff participating in the meeting had extensive contact with their pharmaceutical counterparts and terminal chains, listened to front-line sales experience, collected relevant information about terminal chains, and gathered the market dynamics of the top 100 chains.
Before the trillion-dollar drug retail market can be expected, pharmaceutical sales companies have changed their thinking of cooperation with chain stores. More than 80% of chain stores withwill be distributed uniformly by self-controlled businesses in the province, thus reducing the risk of payment for goods, releasing personnel's energy, and concentrating resources on content output and store sales. The relevant person in charge of the pharmaceutical sales company said that the purpose of actively embracing the chain of prescription drugs is to enable enterprises to take a solid step in the sales planning of multi-customer structure, so as to better cope with the uncertainty brought about by the medical reform policy to the operation of enterprises. After the Sipu meeting, the pharmaceutical sales company will continue to follow up and negotiate with chain end customers, more effectively implement the landing cooperation plan, turn the intention into orientation, and further explore win-win cooperation with the terminal chain market. (Xu Yuting)
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According to our newspaper, "if an enterprise wants to develop in the long run, first of all, managers should have a long-term vision." On July 24, when general manager Yu Jianhong deployed the work for the second half of the year at the semi-annual meeting of the group company, he specifically asked all enterprises to formulate specific medium-and long-term business development plans for the next three to five years according to the industrial development trend and the group development strategy. Before making arrangements for the specific key work in the second half of the year, Yu Jianhong emphatically put forward the requirements for each business sector to formulate a business strategy plan for 2016-2018 according to the industry development trend and the group's development strategy. Yu Jianhong pointed out that the current group company's strategic decision-making and strategic development capabilities and efficiency still need to be improved. The publicity, understanding and implementation of the group's development strategy by various companies are not in place. The lack of medium and long-term business planning in each business sector restricts the business of the company. Development, cultivation of core products and profitability, construction of product brands, improvement of business scale and comprehensive strength. Last year, the group company asked the international trading company to formulate three-year work objectives and sign a three-year economic responsibility system with the company's management team. The actual effect shows that this has made the management team's management ideas clearer and more scientific and rational in terms of target setting, work arrangement and business development. For this reason, the group company put forward the requirements for the formulation of medium and long-term development plans for each business sector at this meeting. According to the industry characteristics of each business segment, market environment and other specific circumstances, the company makes requirements for the key content of the development plan of each business segment. For example, the pharmaceutical sector focuses on sales growth targets for key profitable products, product development and
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