Pharmaceutical sales to carry out online product knowledge training
Release time:
2020-07-22
Pharmaceutical Sales Launches Online Product Knowledge Training
News In order to enable sales personnel in various sectors to improve their business capabilities and speed up product market development, the marketing department of the pharmaceutical sales company continuously organized sales personnel in various sectors of the company to carry out online product knowledge and business skills training during regular meetings. This training mainly focuses on the new product olopatadine hydrochloride eye drops, combined with the applicable scope of sodium hyaluronate eye drops, forming the concept of full coverage of conjunctivitis eye diseases. The marketing department continuously updates the learning materials, and the training content is closer to the first-line market. It sorts out and exchanges the training varieties in detail through the mechanism of action, product advantages, combined medication, competition analysis, market prospect and sales breakthrough points, so as to provide ammunition support for the development and promotion of new products for sales personnel. After the training, the marketing department also used "
" wechat applet to conduct online assessment on the sales staff and test the learning results of the sales staff. This training enriches the product knowledge of the sales staff, improves the business ability, and lays a solid foundation for further market work. (Fang Wen Tong)
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