How to recover the damage caused by the epidemic?
Release time:
2020-07-15
Due to the impact of the new coronavirus epidemic, most industries and enterprises in China experienced an unprecedented "severe winter" test in the Spring Festival of 2020. Even at the moment, more than a month after the resumption of work, the market is at a standstill, the logistics is not smooth, the employee arrival rate, the rate of resumption of work is still an important factor that plagues the enterprise. The economic "shutdown" for more than two months has greatly damaged the vitality of many enterprises, and even many enterprises are facing the dilemma of being helpless. Since mid-February, the focus of national policy has been adjusted to promote the resumption of work and production. Among the eight initiatives proposed at the meeting on February 23 to promote the prevention and control of the new coronary pneumonia epidemic and the deployment of economic and social development, the precise resumption of work and production ranked first. In the recent meetings of the Group, "taking back the losses caused by the epidemic" has also become the most important topic.
So, how can we recover the damage caused by the epidemic?
Look for opportunities in the "harsh winter. The long-running epidemic has hit most companies with no difference, and whether they are good or bad, "getting through" is a major victory. This also means that many industries are passively shuffled, and the market structure will inevitably change. And these changes will be highlighted after the end of the epidemic. Therefore, as we stand the test of the epidemic, we are also faced with new market choices and opportunities, and the key is whether we can see or grasp them. Since the resumption of work, governments at all levels have introduced a number of preferential policies for enterprises to reduce the burden on the return of the market. Enterprise managers should make full use of this opportunity, carefully analyze the market, accurately grasp the trend, and seize those fleeting development opportunities.
is active at "stagnation. In order to get rid of the influence of market stagnation, it is impossible to rely on one enterprise and one link alone. It needs the synergy of the upstream and downstream of the industrial chain and peer enterprises to effectively "activate", which also brings more thinking space to the work of enterprises. For example, in accordance with the requirements of Pu'er City, concrete enterprises mask stock reached 200 before they can resume work, Yunnan peak in mid-February to the local mixing station to give masks, to help them solve the problem of resumption of work at the same time also activated their own downstream market, a small move to make a game of chess "live" up.
Practice internal skills in "idle" time. Because of the impact of the epidemic, many enterprises production, sales pressure plummeted, rare to have "free". This long period of "idle" is easy to let people loose, bring many negative effects. But at the same time, we also have more time than in the past to check and fill the gaps, discover and solve problems, have more time than in the past to train and learn to improve the professional quality of employees, and have more time than in the past to study and think about the future development of the enterprise. No matter management cadres or ordinary employees, they should not let these "idle" be wasted, but should play a positive role in improving their health level and enhancing their "immunity" for future development ".
Innovation management in the "closed" period. Since the resumption of work for more than a month, many people have a deep understanding of the inconvenience caused by the "closure. "Closed" directly affects our work efficiency, and it is not the focus and breakthrough of our management innovation. Not long ago, pharmaceutical sales companies used the form of "online classes" to conduct business training for marketers, and health technology companies participated in online "cloud exhibitions". These are all good practices that have never been done before, but have achieved certain results. If there are more similar innovations and breakthroughs, and if we encounter other "extraordinary environments" in the future, we will be able to do it with ease.
Of course, the string of epidemic prevention and control still cannot be relaxed while we are hard at resuming work and recapturing losses. With the development of the epidemic, the focus of prevention and control has shifted to "anti-import", provinces outside Hubei have lowered the level of emergency response, the arrival of spring also let many people breathe a sigh of relief. However, from the perspective of the international environment, the epidemic prevention and control situation is still grim, more or less will always have an impact on the country. Therefore, as long as the epidemic is not over, we cannot be paralyzed and lax; even after the new crown epidemic has passed, it is very necessary for enterprises to strengthen health and epidemic prevention management and for employees to develop good health and epidemic prevention habits. (Hong Tao)
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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2020
07-31
On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
2020
07-31
"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
2020
07-31
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