Pharmaceutical salespeople also take "online classes!
Release time:
2020-07-15
During the epidemic prevention and control period, the school can not start normally, staff business training is also difficult to carry out normally, March 10 afternoon, peak pharmaceutical sales company with the help of the webcast platform, to sales staff "online school".
Affected by the epidemic, most of the medical conferences in the first half of this year "stopped", and related academic promotion will be severely affected; the implementation of national drug collection, a large number of mature varieties do not need to do academic, how to promote and increase the amount of drugs has become a major problem for marketers... In response to these problems, on March 10, the marketing department of Jianfeng Pharmaceutical Sales Company cooperated with Cyber Blue, organize all terminal managers and salesmen to conduct live training on the online "Think TM Like Dean" through the DingTalk platform. Training invited to the domestic well-known lecturers, mr. Zuo Hua, then executive director of the Cyberland Hospital Management Research Center, gave marketing personnel in-depth and simple answers from five aspects: the new crown epidemic situation and the demand for non-clinical services after centralized collection, the four sharp tools of non-clinical services under DRGs payment reform, the demand for non-clinical services by doctors under the postponement of academic conferences, the hospital marketing of centralized collection products, compliance visits by administrative departments and exclusive non-clinical services..
This training is the first time that the sales company has carried out the training through online live broadcast. It has done a good job in internal skills training for the sales staff in a special period, and has extended a new working idea for future work. The marketing department will also continue to organize training on marketing skills for many times, keep pace with the times, make common progress with the sales team, continuously improve the sales level of business personnel, and strive to build a strong army on the sales battlefield. (Fang Wen Tong)
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