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Peak Health "Test Sword" Ou City

Release time:

2020-08-14

Establish Brand Image and Create Model Market

Peak Health "Test Sword" Oucheng

"Honor Parents, Send Elders, Choose Broken Ganoderma Spore Powder, Identify Peak Renshou Hall, Produced by Listed Companies, Quality Assurance, Available in Wenzhou". Recently, with a beautiful female voice echoing on Wenzhou FM93.8 Radio Station, the second phase of the advertisement of the peak health technology company to enter the Wenzhou terminal market was officially launched.

set the strategy. After several years of precipitation in the "established" market

, Peak Health has gradually achieved certain results. In order to improve the product marketing power, brand influence and the overall marketing expansion of the enterprise, based on the current situation of the enterprise and the perspective of long-term strategic development, Peak Health in 2018 has carefully planned the health care product business development strategy and made it clear that the health care product marketing of the enterprise should develop in a long-oriented and steady, you need to have a mature and effective OTC model marketing model to achieve rapid replication and expansion... Based on the needs of the development of the enterprise's marketing strategy, through several in-depth market research in the early stage, combined with the factors of the enterprise, market, product, team and so on, the SWOT comprehensive analysis is carried out, and finally the OTC core marketing strategy is determined: the model market cannot follow the trend, it is necessary to abandon the traditional marketing strategy of holding high and playing OTC , and the low-cost marketing strategy of avoiding strong is more suitable for the long-term development of peak health. Based on this, the model market of peak health chose to avoid the first-tier / provincial capital cities, and finally chose the second-tier city-Wenzhou. The model building of the second-tier market can well achieve the role of connecting the preceding and the following, and can provide mature experience for opening up other blank markets in the future, which is conducive to replication and rapid expansion. 2018 3 January, peak health officially entered Wenzhou market.

to make a model, the rational idea

to build around Wenzhou market, peak health to determine the "peak Renshou Tang" brand of broken ganoderma lucidum spore powder as the core sales carrier, take the combination of push and pull to carry out the model market to build work, through the three-dimensional media delivery, combined with the construction of terminal model stores (store packaging / sales atmosphere marketing) diversified promotion (buy gift / testing / exchange purchase / referral courtesy, etc.) marketing incentives (sales competition / pacesetter selection, etc.) store training (store manager / clerk products and sales skills training) and other ways, fully pull the Wenzhou terminal market, to achieve the model model molding.

Expand Channel, Build Market

Model Market Channel Construction Based on the principle of precise layout, Peak Health selects the large and medium-sized pharmaceutical chain A/B terminal in Wenzhou regional market as the core selling point of "Peak Renshou Hall" broken wall Ganoderma lucidum spore powder for layout. It is a difficult and long process to open up blank market channels. In the early stage of Wenzhou market, the channel expansion work is faced with the influence of product brand power, entry cost, price system, team personnel, marketing support and other factors, which once caused the channel construction to stagnate. In this case, the marketing personnel give full play to their independent initiative, Through the integration of resources, personalized public relations and other ways, gradually realize the channel expansion and expansion. By the end of 11 , Wenzhou terminal has developed Wenzhou yizheng, ye tongrentang, yizhou, yueqing ningkang, Pingyang ping an and other pharmaceutical chains, totaling 200 and A/B terminal stores, all of which have now been put on sale.

The construction of the model market terminal image store is an essential link to create a sales atmosphere for products at the terminal sales point. In the early stage of the market launch, Peak Health designed and produced a series of brand explosion stickers, posters, flags, balloons, POP and other image store construction materials. In view of the construction of the "Jianfeng Renshou Hall" broken-wall Ganoderma lucidum spore powder terminal image store, the model market has carried out all-round store packaging for dozens of core sales points in Wenzhou on the premise of following the 28 laws and according to the packaging strategy requirements of "internal and external combination, point-to-surface echo and product focus", which has excellently created the sales atmosphere of terminal sales points and played a certain visual marketing purpose.

"Plastic" Brand, Increase Thrust

In order to improve the brand awareness of "Jianfeng Renshou Hall", enhance the brand marketing power, increase the sales thrust of products, enhance the cooperation of cooperative chain parties, enhance the competitiveness of our products, and provide promotion basis for the later blank market development, Jianfeng Health combines its own enterprise development status and product attributes, in line with the principle of cost control, phased implementation and evaluation of benign production ratio, two phases of accurate media advertising were carried out.

2018 9 - 11 , the first phase of brand recognition advertising will be carried out. The main appeal is to let Wenzhou citizens know that "Jianfeng Renshou Hall" has come to Wenzhou and is available in major pharmacies so that the target population can know and have access to the product. Expand influence through user experience, provide support for offline activity promotion, and lay the foundation for in-depth promotion in the later market. The media form adopts the form of bus tail sticker, radio station hard wide and community elevator projection. 12 - 2019 2 April, the second phase of brand promotion advertising was carried out. The main appeal was to give gifts, so that the "Jianfeng Renshou Hall" broken-wall Ganoderma spore powder was deeply rooted in the hearts of the people, to create a benchmark for the "broken-wall Ganoderma spore powder" series of products, to establish reputation and loyalty, and to deepen and enhance the brand image again. In addition to the continuation of the first phase of the bus tail stickers, radio hard and wide, but also the use of public transport mobile television, "health guide" column recommendation and other forms of media expression. Through nearly 4 months of advertising, the awareness of Jianfeng Renshou Hall and its series of products in Wenzhou market has been greatly improved.

"Push" Activities to Promote Sales

With the gradual improvement of Wenzhou's model market and publicity, terminal stores have carried out a series of activities simultaneously. For Valentine's Day, Mid-Autumn Festival, National Day, Double Eleven and other special days, terminal stores have carried out free tasting, gathering cost-effective, healthy "gift-giving and other activities. The high-frequency implementation of the activity has improved the traffic of terminal stores and completed the transformation of some customers at the same time, and has been well received by stores and consumers, and many consumers have called to consult.

The creation of Wenzhou model market has promoted the development of Jianfeng Health to a big step forward in the development of health industry, paving the way for Jianfeng Health to expand blank markets around the world. After a series of model market construction and promotion activities, the popularity of Jianfeng Health brand and products has been greatly improved, which has laid the foundation for the follow-up development of Wenzhou market. (Wang Bingbing)

More information

Company Leaders Attend Jinhua Development Conference

News from our newspaper On November 17, the second 2019 Jinhua Development Conference with the theme of "Insist on high-quality integration into the Yangtze River Delta to build a metropolitan area" opened in Jinhua, Zhejiang. More than a thousand people from the scientific and educational circles, business circles, and overseas Chinese from home and abroad Business people, representatives of "New Golden Chinese" and representatives of outstanding Jinhua students attended the meeting. Group leaders Jiang Xiaomeng, Yu Jianhong and Huang Jinlong attended the relevant activities of the conference. As a representative of the Jinhua business community, Jiang Xiaomeng, chairman of the group company, made a keynote speech at the "Scientist" and "Entrepreneur" Innovation Dialogue of the Development Conference, expressing his views on how Jinhua enterprises can improve their technological competitiveness. As the head of Jinhua local enterprise with a history of more than 60 years, Jiang Xiaomeng has a profound experience in promoting the development of enterprises through science and technology. Combined with the reality of peak scientific and technological innovation, he pointed out in his speech that the improvement of scientific and technological innovation ability is an urgent event for Jinhua small and medium-sized enterprises. Private enterprises cannot achieve high-quality development without the support of scientific and technological forces; with the progress of society, the improvement of people's living standards and the continuous improvement of cultural quality, the demand for products and the pursuit of product quality have also undergone qualitative changes. Only products with scientific and technological connotations can attract consumers. He suggested that the government and relevant institutions should establish an information platform to further understand the scientific and technological support that enterprises need in the transformation, understand what kind of help scientific and technological personnel can provide to enterprises, do a good job in the information docking of scientists and entrepreneurs, further attract investment and wisdom, give full play to the scientific and technological achievements of academicians and experts and the capital advantages of businessmen at home and abroad, and promote Jinhua enterprises to better integrate into Changsan

2020

07-30

Spike Nineteen Awarded "Celebrating the 70th Anniversary of the the People's Republic of China" Commemorative Medals

News from our newspaper Before the National Day, the Central Committee of the Communist Party of China, the State Council, and the Central Military Commission jointly issued the "Celebrating the 70th Anniversary of the Founding of the the People's Republic of China" commemorative medal. 19 veteran comrades including former chairman Du Zihong won this honor. It is understood that the "Celebrating the 70th Anniversary of the Founding of the the People's Republic of China" commemorative medals are awarded to eligible persons among the following objects: veterans and comrades who participated in the revolutionary work before the establishment of the the People's Republic of China; after the establishment of the the People's Republic of China, they have won national commendations and awards and above honors and are still alive. After the establishment of the the People's Republic of China, military personnel (including veterans) who have won first-class awards and are still alive; international friends who have made outstanding contributions to the establishment of the the People's Republic of China; those who died after January 1, 2019 are within the scope of this issuance. The issuance of the "Celebrating the 70th Anniversary of the Founding of the People's Republic of China China" commemorative medal is an important part of the series of celebrations for the 70th anniversary of the founding of New China. It is important for strengthening patriotism education, cultivating and practicing the core values of socialism, and enhancing the cohesion and appeal of the great cause of socialism with Chinese characteristics., Has a very important meaning. Among the 19 people who won the commemorative medals, Zheng Yunya, Xu Zeng, Wu Bingyin, Wang Zhendong, Gao Changxuan, Shi Gao, Zhou Zucheng, and Lu Weitang were retired cadres who took part in revolutionary work before the founding of New China, and Huang Jingui, Mou Dehua, and Zhang Wancai were old workers who took part in the work before the founding of New China, du Zihong, Fang Lianbai, Feng Hanwei, Tang Yanru, Wang Xinghua, Huang Shaobao, Huang Xiehe, etc. made outstanding contributions to national construction after the founding of New China and won

2020

07-31

Pinnacle International Trade Hosts Cotton Spinning Forum

In order to better play the role of cotton yarn futures delivery warehouse and promote the development of textile industry in the region, on September 24, peak international trading company and earth futures co., ltd. jointly held a "talk on cotton 2019-earth peak forum". With the theme of "Market Trends and Prospects of Cotton Textile Industry", the forum gathered more than 70 people from Hangzhou, Shaoxing, Shanghai, Lanxi, Changzhou, Jiangyin, Nantong and other parts of the country, as well as India and Vietnam, to seek common development plans for the cotton spinning industry. After obtaining the qualification of the designated cotton yarn delivery warehouse of Zhengzhou Commodity Exchange, the peak international trade actively implemented the work of the cotton yarn delivery warehouse. Hosting this forum is an important link for Jianfeng International Trade to start the cotton yarn delivery warehouse business. It aims to build an exchange platform for the cotton spinning industry, deeply study the operation rules of cotton yarn futures, enable textile mills, weaving mills and cotton yarn traders to quickly understand the Jianfeng warehouse and cotton yarn futures delivery and storage business, and jointly discuss the development trend of the cotton textile industry. Yu Jianhong, general manager of the group company, attended the meeting and delivered a speech. He expressed his gratitude and welcome to the guests who came to the forum, and said that Jinhua is located in the heart of Zhejiang, and its subordinate Lanxi City is China's main cotton textile industry base. The second pillar industry of Yiwu City is also the knitting industry. The demand for cotton yarn is huge. Peak International Trade to obtain cotton yarn futures delivery qualification, not only for Lanxi, Yiwu cotton textile industry and upstream and downstream merchants nearby to provide cotton yarn spot storage and futures delivery sites, but also can effectively serve this, service the province, and radiation to Jiangxi, Fujian and East China and other places. This forum

2020

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Pinnacle International Trade Hosts Cotton Spinning Forum

2020

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Pinnacle International Trade Hosts Cotton Spinning Forum

2020

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Pinnacle International Trade Hosts Cotton Spinning Forum

2020

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