Jianfeng Health

Jianfeng Group has entered the big health industry with 20 years of pharmaceutical enterprise details and established Jianfeng Health Technology Company. At present, it has formed three major business sectors: health care products, plant extracts and Chinese herbal pieces. More than 30 products such as "Sunimei" series of health care products, "Renshou Tang" brand fine Chinese herbal pieces, cranberry, ginkgo leaf and other plant extracts have been put on the market. In the future, Jianfeng Health will take digitally controlled plant extraction, production and processing of Chinese herbal pieces, dietary supplements and health food production as its main development direction, and become a well-known health industry enterprise with core competitiveness.

Build Big Health Industry

2012 9 7 , Zhejiang Jianfeng Biotechnology Co., Ltd. was officially registered and established, marking a solid step forward for Jianfeng Group to big health industry. In fact, Jianfeng Group's big health industry has been quietly laid out and carefully reserved. As early as the beginning of 2010 , Jianfeng Pharmaceutical started the construction of health care products factory buildings, the introduction of production lines, product research and development, etc. In 2012 , the two production lines of soft and hard capsules in the health care product workshop obtained the production license, which meant that the health food that had obtained the production document number at that time could be officially produced and sold.

In 2014 , Zhejiang Jianfeng Biotechnology Co., Ltd. was officially renamed as Zhejiang Jianfeng Health Technology Co., Ltd., and related businesses under the Group were also adjusted accordingly to form a peak health product segment with Jianfeng Health Technology Co., Ltd. as the core. At the same time, in order to develop a large health industry, Jianfeng Health has built a new Chinese herbal medicine workshop and an automated plant extraction workshop on the basis of the original health food production conditions. The newly-built production line of Chinese herbal pieces has an annual output of ,1200 tons, which is more than double the production capacity of the original herbal pieces factory. It obtained the drug GMP certificate on , 2015 , , 11, , , 18, . At the same time, the new production line has also carried out technical transformation according to the standards of the new pharmacopoeia. According to the production process requirements of broken Ganoderma lucidum spore powder and other direct oral decoction pieces, a high-standard direct oral decoction pieces clean workshop has been built. Most of the testing items of Chinese herbal pieces can be tested by themselves, greatly reducing the batch of third-party testing. At the end of 2015 , the newly-built automated plant extraction workshop of Jianfeng Health also successfully passed the expert review of GMP , obtained the production license of plant extraction health food, and was officially put into production in January of 2016 . The whole process of automatic extraction and production is controlled by the central computer, and the production status is monitored in real time. At present, it can meet the production requirements of most plant extracts and occupy the leading level in the same industry. Spike Health also successfully declared as the second batch of "machine substitution" pilot enterprises in Jinhua City with this project as the main body.

Improve the Product Market Pattern

In the autumn of 2012 , at the China Pharmaceutical Retail Industry Information Conference and the China-Business Cooperation and Development Dialogue Celebration held in Sanya, Hainan, Jianfeng solemnly introduced the three products of "Grape Seed Extract Soft Capsule", "Gutai Capsule" and "Goodnight Soft Capsule" to more than ,400 mainstream retail chain enterprises, this is the first public appearance of peak health care products, and high-profile announcement that peak will enter the big health industry with the business philosophy of "green, natural and healthy. 2013# At the beginning of 53 years, it integrated the technical ability of producing grape seed extract for more than ten years, and the first product of "Sunimei" grape seed extract soft capsule, which entered the big health industry, went on the market smoothly; Gutai capsule and Goodnight soft capsule also passed the on-site certification and product quality inspection of the provincial bureau, and reported to the national bureau to wait for the approval of the production document number... The development and production of health products are progressing steadily.

Peak Health is based on the concept of "refined ancient prescription, changing tradition into fashion; Prevention before disease occurs, re-conditioning and health protection". Through modern technology, traditional Chinese medicine can retain sufficient activity and effective ingredients, thus significantly improving the curative effect, optimizing the form of ordinary food, and treating "disease without disease" by diet therapy ". From the health care products industry has gradually developed into the main health food (including functional food), plant extracts, fine Chinese herbal medicine and Chinese herbal pieces of three major product series.

Peak Health Food has GMP production lines for soft capsules and hard capsules , which also covers the production of solid beverages, plant liquid beverages, soft candies and teabags. At present, the domestic health care product market is fiercely competitive. With the continuous increase of the state's supervision of health care products and the gradual change of consumers' consumption concept, Jianfeng Health combines the comprehensive advantages of enterprises, adjusts marketing ideas in a timely manner, and attracts investment around the exclusive sales channel line. Investment promotion is carried out through exhibitions, network platforms, media and other ways, and participates in more than 10 exhibitions every year. With the new retail promotion model as the core to carry out e-commerce work, through self-media, cross-industry alliances, free sharing experience and other online and offline promotion forms to carry out the drainage work of target customers, to take high-frequency offline salons, training, wind direction, lectures and other forms to carry out hierarchical distribution. In order to expand new retail channels, this year's peak health also specifically for women's health, anti-aging, qi and blood, gastrointestinal conditioning, menstrual adjustment and other aspects, independent research and development of suitable for women's plant medicine Suniwei brand series of solid drinks Fuyan drink, Liangyan drink, Qi Yuan drink, Wei filter drink, Yue Chang drink and other products. The terminal market is built through the model of Zhejiang model market, and through the promotion forms such as platform investment promotion and customer referral, the local and municipal markets are copied in stages, and the parallel mode of self-management of some local markets and distribution agents of some local markets is implemented to continuously expand the market.

plant extract adopts advanced intelligent automatic extraction production line, giving full play to the rich theoretical and practical experience accumulated over the years. Now there are mainly cranberry, rose rhodiola, ginkgo leaf, cinnamon, mulberry leaf, wolfberry, Pueraria lobata and other plant extract products. Jianfeng Health will take the marketing idea of "tree superior varieties and strong brand effect", take cranberry extract as the first brand product marketing to enhance the overall sales influence of plant extract, establish the import and domestic stable procurement channels of Rhodiola rosea extract, give full play to the existing brand effect of Ginkgo biloba extract, seek the way of differentiated production and sales of products, continuously optimize the production process of wolfberry, cinnamon, mulberry leaf and other potential varieties, and reduce production costs, gradually cultivate market sales.

Fine Chinese Medicinal Materials and Chinese Herbal Pieces Plate adopts the century-old brand "Renshou Tang" to carry out brand unification strategy, focusing on and leading the research and development of Zhejiang genuine medicinal materials "Zhejiang eight flavors. In the future, we will integrate the favorable resources of ordinary Chinese medicine tablets, gradually cultivate self-employed key core varieties, promote the construction of commercial and industrial channels, and improve the ability to generate profits. In 2015 , Jianfeng Health hosted the 9th Forum on Innovation and Development of Chinese Herbal Pieces and the Symposium on International Business Standards of Chinese Herbal Pieces. Nearly 100 representatives of relevant industry leaders, well-known experts and entrepreneurs in the field of Chinese herbal pieces jointly sought the development plan of Chinese herbal pieces industry at the meeting, further clarifying the future development direction of innovative herbal pieces. This forum is the first time that Jianfeng Health has hosted a national academic seminar on decoction pieces, allowing experts and entrepreneurs in the industry to fully understand the product quality, production technology, and technical level of Jianfeng Health, which will help the future development of the Jianfeng Health industry.

2016 6 July 3 , the peak health experience hall, which is the image window for peak health to display and expand its business, officially opened to welcome guests and is divided into two parts: the product display center and the experience hall. The exhibition center displayed the "Shunimei" series of health products and the "Renshou Hall" brand innovative products. The hall also has an electronic screen. The hall also broadcasts the health series "Healthy Woman Flower", which is shot in the form of interviews to promote scientific and healthy lifestyle, diet, health care and other knowledge from many sides.

In addition, in order to further improve brand awareness and repay the society, in recent years, Jianfeng Health has also jointly launched a series of activities such as the Dragon Boat Festival zongzi competition, the national walking, and the free clinic community tour in conjunction with Jinhua TV Station and Yi Jiantang. It has participated in the free clinic activities of respecting and loving the elderly, provided free testing services such as bone mineral density testing for the general public, publicized and introduced various health concepts and health care knowledge, changing tradition into fashion; Preventing disease before disease, re-conditioning and health "smart and healthy lifestyle. At the same time, in the process of advocating a healthy lifestyle and improving the health awareness of the whole people, brand communication is integrated to let the citizens further understand the product-related knowledge and achieve the purpose of publicity.

Pay attention to product research and development technology

Since its establishment, Jianfeng Health has attached great importance to the training of scientific and technological personnel, paid attention to product research and development and the protection of intellectual property rights, and encouraged employees to invent and create. It is an agricultural science and technology enterprise in Zhejiang Province, Zhejiang Science and Technology Research and Development Center, and Jinhua High-tech Enterprise. In recent years, Jianfeng Health has established long-term cooperative relations of scientific research and development and achievement transformation with China Pharmaceutical University, Shenyang Pharmaceutical University, Jiangnan University and other well-known domestic universities. It is the postgraduate practice education base of Shenyang Pharmaceutical University and Zhejiang Gongshang University. The R & D center is equipped with a number of advanced R & D and testing equipment such as high performance liquid chromatography, supercritical extraction, freeze drying, etc. At present, it has obtained authorized invention patents 3 , design patents 6 , and invention patents 8 under examination.

Peak Health Quality Management and Testing 80% of the personnel above have bachelor's degree or above. The infrastructure, personnel, hardware and software of the testing center are configured according to the requirements of drug production management standards, reaching the quality management level of GMP . At the same time, Jianfeng Health also cooperates with third-party testing institutions such as Jinhua Food and Drug Research Institute, SGS , Continental Analysis, and Penetrine Testing to effectively monitor and control pesticide residues, heavy metals and other indicators to ensure the green, natural, healthy and safe products.

In the future, Jianfeng Health will also actively play the role of the provincial agricultural science and technology research and development center platform, establish an innovation system suitable for enterprise development, strengthen the intermediate link of the transformation of scientific and technological achievements into productivity, and form and gradually improve the enterprise as the main body. Relying on the scientific research institutes of universities, a scientific and technological innovation system combining independent innovation with introduction and digestion.

health products is a booming industry, and the peak entered this industry precisely because it saw broad prospects for development. The big health industry is facing the task of expanding quantity, improving quality and moving towards an upgraded version. It will continue to focus on the growing health care needs of the people, and continue to improve the concept of big health, big health education, big health technology, big health industry, big health services, etc. System, build a big health industry with reasonable structure, high technology content, strong competitiveness, and meet the needs of the people, promote the traditional single treatment model to the new model of "prevention-treatment-maintenance-management" integration. Jianfeng Health has passed many quality standard system certifications such as GMP , IS09001 , IS022000 , HALAL , KOUSHER , etc. With profound technical accumulation and business experience, excellent talent team and management system, Jianfeng is full of confidence and expectation in this industry. It is believed that in the near future, Jianfeng Health Technology Company will move forward "healthily" and become a well-known health industry enterprise with core competitiveness.