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Yunnan peak multi-channel to strengthen the image of the promotion of corporate visibility and influence continues to improve

Release time:

2020-07-30

News from our newspaper The recently published national periodical "Building Materials Development Orientation" has adopted the corporate image photo of Yunnan Jianfeng Cement Company on its cover. During the "13th China Yunnan Pu 'er Tea International Expo and Trade Fair" held on May 26 - 28 , the local mainstream media "Pu'er Daily" also used a large space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved.

As a relatively late cement enterprise entering the southwest region of Yunnan, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact.

In the daily publicity work, Yunnan Jianfeng also cooperated with Pu'er TV Station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu'er on Cloud" to publicize the spirit of Jianfeng enterprise. Every year during the Spring Festival,

and will expand their popularity through Xishuangbanna TV Station and Pu'er TV Station in the form of New Year greetings. In cooperation with Yunling High-speed Media and Today's Media, large billboards were used to display the corporate image in the three villages of Yumo High-speed Pu'er South Toll Station, Yexianggu Scenic Area Import and Export, and Pu'er North Toll Station. At the same time, Yunnan Jianfeng also actively organizes employees to participate in local social activities in Pu'er. For example, in the process of building a national civilized city in Pu'er, party members and league members of the company took to the streets to advocate civilized travel, and went to the apartments for the elderly to express condolences. By participating in the speech contests and interesting sports meetings held in surrounding towns, it not only strengthened the communication with surrounding units, but also effectively expanded the popularity of the enterprise.

Through multi-form and multi-channel corporate image promotion, Yunnan Jianfeng not only creates good economic benefits and promotes the economic development of Pu'er, but also better integrates into the local social environment, which is the "Jianfeng brand" cement in southwestern Yunnan. And surrounding countries to broaden sales channels and lay a good foundation for the long-term development of the enterprise in the future. (Shi Wenting)

More information

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On August 23, Huangshi Radio and Television Station broadcast the special program of "Strengthening Overall Planning and Promoting Energy Saving and Emission Reduction in Industrial Field". Daye Jianfeng Cement Company, as a typical enterprise with outstanding achievements in establishing green factories and energy saving and emission reduction in Huangshi area, appeared in the program.

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Group Party Committee to Learn "July 1" Important Speech

On August 13, the party committee of the group company held a special meeting to collectively study General Secretary Xi Jinping's important speech at the celebration meeting of the 100 anniversary of the founding of the Communist Party of China, convey the requirements of the party committee at a higher level, and make arrangements for organizing party members of the company to study the "July 1" speech.

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Spike Ranked 2020 China's Top 100 Cement Clinker Production Capacity

Recently, the company received the "2020 China Cement Clinker Production Capacity Top 100" plaque issued by China Cement Network. The ranking of China's top 100 cement clinker production capacity is organized and evaluated by China Cement Network, an authoritative information platform for the domestic cement industry. It is released according to the actual clinker production capacity of each cement enterprise at the end of last year. The company has been ranked in the top 100 list for many consecutive years.

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