Pharmaceutical Sales Control Staff Attends Pharmaceutical Retail Business Innovation Summit
Release time:
2020-08-14
Pharmaceutical Sales Control Personnel Attended the Pharmaceutical Retail Business Innovation Summit
News from this newspaper 5# July 15 - 18 , relevant personnel of the Pharmaceutical Sales Company's Sales Control Department attended the 2018 China Pharmaceutical Retail Business Innovation Summit to understand the new situation of the industry and explore new ideas for sales control. The
meeting focused on the national 350 mainstream chain procurement and operation front-line personnel, providing solutions for their business innovation and providing accurate bridges for industrial and chain landing cooperation. At the meeting, industrial enterprises took products as the center, from the three perspectives of brand advantage, advertising operation and market promotion, retail terminals took stores as the core, and jointly discussed the business innovation of Chinese drugs from the three dimensions of commodity planning, operation mechanism and up and down frequency, so as to find a breakthrough path for the industry and seek a new win-win situation. During the
meeting, relevant personnel of the sales company participated in the conference forums such as "the change of product positioning to consumer demand", "the" commodity power "+ " service power "behind the consumption upgrade," the improvement of commodity differentiation ability "," the same frequency of landing execution "and" how to create gold single products "to communicate and exchange with chain pharmacies. The relevant person in charge of the sales control department of
sales company said that the outflow of prescription drugs is the current development trend, and teams should be established in areas with good clinical sales (Shanghai, Guangzhou, Jiangsu, Zhejiang), while relatively remote areas should integrate the regional resource advantages of existing agents. At present, the sales control department has cooperated with four large terminal chains in Shanghai. nearly 70% of stores are in place, and monthly sales are gradually increasing. Through this meeting, the sales control department has gained a new concept of innovative cooperation and fully understood the confusion of chain terminals. It is necessary to set target planning, establish an academic team based on brand promotion, build a "flat and multi-mode" sales control framework, and promote the expansion of innovative sales channels. (Xu Yuting)
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