Salespeople are the external image of the company
Release time:
2020-08-14
salesperson is the company's external image
pharmaceutical company 2017 outstanding salesperson Tianjin peak natural products company Zhao xiuju
I joined Tianjin peak in 2004 7 July, and it has been more than 13 years now. When I entered the company, the company had just moved from the rented factory to its own newly built factory in the development zone. At that time, there was no international department. I experienced the growth of the company's international business from 20 US dollars in the first year to 1050 US dollars in 2017 . The customer accumulation has changed from single digits to 3 digits now. The sales mode has gradually changed from the total price PK to the current sales focusing on quality and project cooperation, the company's international reputation has also gone from being unknown at the beginning to being a leader in Chinese extracts. The real thing is JF NATURAL , Just from natural. (Spike, pure natural supplier). Many foreign customers mentioned the Chinese extract industry, and they all recognize the quality of our finished products and trust our company very much. Even some trade products also hope to be done by us.
As an international salesperson, we are a medium for the company's external image and product presentation. I would like to share with you my work experience and some experiences in the past ten years.
1. language, communication tool. Language is not the most important thing for international trade, but it is necessary. It is the basis and cannot be done by writing a few emails. This tool needs to be used fluently in negotiation and daily communication like Chinese.
2. familiarity with the company's products. This is the most important. I can proudly say that I have a certain understanding of the products of Peak Company from raw materials, production to finished products, and export, and can fully show our advantages to customers. For the study of peer products, we can further show our advantages and differences to customers. This learning needs to be detailed enough to communicate with any department of the customer, procurement, research and development, quality or their sales department.
3. service, correctly understand customer needs, and actively track. I have always asked myself and my colleagues in the department to reply to the mail on the same day. It is best to solve the problem. If we can't solve the problem, we should also tell the customers our plan and let them know that we are taking the time to actively deal with the problem. It is necessary to visit customers frequently and keep in touch with each other in order to understand the needs of customers in real time, so that a single customer can be squeezed out, which also reflects the positive service to customers to some extent.
4. should consider WIN-WIN business (win-win) and think from the perspective of customers. This requires a long time to study customer needs and customer vision to achieve, can do business with customers, but also can let customers express great gratitude to you, then the longevity of customers will be easier to maintain.
5. keep learning. As the saying goes, it is never too late to learn. This is a society with rapid information progress. The application of all kinds of Internet big data makes you feel that if you don't study for a period of time, you will not be able to keep up with the situation, the progress of the current extract, the development of competitors, the changes of laws and regulations, and the effective and latest information from the outside can not be transmitted to the company for reference.
6. stick to your goals and don't give up. people are inert. Setting a long-term goal will give people a sense of frustration and loss of confidence, so they can constantly set short-term goals. Over the years, my experience is to set goals, have a happy attitude, form the habit of continuous learning, form the habit of daily, weekly and monthly summary, stick to a little every day and never give up. For example, some projects in our international department need several years to be negotiated, so we need to stick to and follow up all the time before we can get the final results.
7. flexible. needs to master more knowledge, communicate with the customer's market, and correctly understand the customer's intention. A is not accessible, B is not accessible, and all roads lead to Rome.
In addition to the above, if you want to succeed, you must have the support of all aspects of the company: the support of the company's leaders for the business; Production support for demand; Quality support for product control; Logistics support for delivery tracking services; Finance urges support for remittance. With these support and help, we have more confidence, can let go of our fists, and show the excellent and perfect side of our company to our customers. (According to Zhao Xiuju's speech at the summary and commendation meeting of the pharmaceutical company)
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The company requires each business segment to formulate medium-and long-term business plans.
According to our newspaper, "if an enterprise wants to develop in the long run, first of all, managers should have a long-term vision." On July 24, when general manager Yu Jianhong deployed the work for the second half of the year at the semi-annual meeting of the group company, he specifically asked all enterprises to formulate specific medium-and long-term business development plans for the next three to five years according to the industrial development trend and the group development strategy. Before making arrangements for the specific key work in the second half of the year, Yu Jianhong emphatically put forward the requirements for each business sector to formulate a business strategy plan for 2016-2018 according to the industry development trend and the group's development strategy. Yu Jianhong pointed out that the current group company's strategic decision-making and strategic development capabilities and efficiency still need to be improved. The publicity, understanding and implementation of the group's development strategy by various companies are not in place. The lack of medium and long-term business planning in each business sector restricts the business of the company. Development, cultivation of core products and profitability, construction of product brands, improvement of business scale and comprehensive strength. Last year, the group company asked the international trading company to formulate three-year work objectives and sign a three-year economic responsibility system with the company's management team. The actual effect shows that this has made the management team's management ideas clearer and more scientific and rational in terms of target setting, work arrangement and business development. For this reason, the group company put forward the requirements for the formulation of medium and long-term development plans for each business sector at this meeting. According to the industry characteristics of each business segment, market environment and other specific circumstances, the company makes requirements for the key content of the development plan of each business segment. For example, the pharmaceutical sector focuses on sales growth targets for key profitable products, product development and
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