Our growth
Release time:
2020-08-14
Our Growth
■ Yunnan Jianfeng Shang Yongzhen
From a small factory on a hillside in those days to a garden-like enterprise today, from a daily sales volume of several hundred tons of cement to a daily sales volume of several thousand tons or even tens of thousands of tons, our Yunnan Jianfeng Cement Company has undergone such a big change in just a few years. Of course, along the way, we have encountered many thorns and frustrations, but also paid more efforts and sweat. As an "old" marketer of Yunnan Peak, I would like to share with you the growth of our Yunnan Peak over the years with my own personal experience.
I know and understand the peak, which started when I entered Yunnan peak in 2012 . At that time, Yunnan Peak was still under construction, which can be described as "crude"-located on a small hillside, surrounded by mountains, and separated by a large road between the dormitory and the factory area. The factory area is full of bare soil, dusty in dry season and muddy in rainy season. At that time, the documents for selling cement were still written by hand, and the statistician made the accounts manually in a notebook. Customers only dared to type tens of thousands of yuan each time. What I am not used to is that every time a customer calls, he asks us if we are a relay cement factory. We have recruited a dozen salesmen to run the market, but every time we hold a marketing meeting, everyone unanimously reflects that customers only recognize the old wild elephant cement, have half a doubt about our products, dare not purchase, and pull up to a dozen tons to try in the store. For these reasons, we can only develop into a small market that is remote and immature, and sales are naturally difficult to go up. Until the end of 2012 , the daily sales of 2000 tons were still unimaginable to us. The change of
started gradually from 2013 . The daily sales volume slowly increased to 2000 tons and then to 3000 tons. The company also made a profit for the first time. With the continuous growth of sales volume, the backward working mode of manual billing mainly and computer billing supplemented cannot meet the demand. The company specially improved the sales and storage network system in 2014 , integrating billing, accounting and customer payment information, thus greatly improving the work efficiency.
However, we were still worried at that time. I clearly remember that at that time, when there was a big project bidding, the relevant person in charge of the company would also participate, but it could only be "watching the masses" to learn and prepare for real participation in the future, because we did not have a production license at that time. No matter how high the quality is and how good the service is, we are not qualified to bid. Because of this, we focus on the civilian market, real estate projects, mixing stations, rural roads, private housing renovation, etc., as long as possible, we will try our best to squeeze in. After hard work, more and more customers admit that in addition to those old brands, spike cement is also good. When we received the production license at the end of 2015 , our quality and service have been widely recognized by the market, and we are more confident in our work. In that year, most of the peers in southwest Yunnan suffered losses, but Yunnan Jianfeng achieved good benefits. The influence of the "Jianfeng" brand continued to increase, and we also had a greater voice in the industry.
However, market competition is everywhere. Two neighboring cement plants have been put into production successively, which has brought us a lot of impact, and the sales volume in some markets has even been greatly reduced. However, relying on quality, service and the good reputation accumulated over the past few years, we did not blindly reduce prices to preserve the market, but worked hard to maintain channels and strive for various projects. In 2016 , Jianfeng Cement won the title of "Yunnan Famous Brand Product". The construction of Yumo Railway and Silan Expressway has also brought us new opportunities. As the market picks up in 2017 , our Yunnan peak performance continues to rise, with daily and monthly sales setting new records many times. Although there have been some ups and downs during the period, but through the company's ability to cooperate, we still achieved the best performance since the start of production.
Enterprises must develop. Only by firmly grasping the market and constantly improving themselves can they not be eliminated. As a new force of the peak cement plate, Yunnan peak in the past few years in the wind and rain and sunshine continue to grow, continue to change. No matter how many dangers ahead, we will continue to work hard and climb the peak.
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
2020
07-31
"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
2020
07-31
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