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Release time:

2020-08-14

Our Growth

■ Yunnan Jianfeng Shang Yongzhen

From a small factory on a hillside in those days to a garden-like enterprise today, from a daily sales volume of several hundred tons of cement to a daily sales volume of several thousand tons or even tens of thousands of tons, our Yunnan Jianfeng Cement Company has undergone such a big change in just a few years. Of course, along the way, we have encountered many thorns and frustrations, but also paid more efforts and sweat. As an "old" marketer of Yunnan Peak, I would like to share with you the growth of our Yunnan Peak over the years with my own personal experience.

I know and understand the peak, which started when I entered Yunnan peak in 2012 . At that time, Yunnan Peak was still under construction, which can be described as "crude"-located on a small hillside, surrounded by mountains, and separated by a large road between the dormitory and the factory area. The factory area is full of bare soil, dusty in dry season and muddy in rainy season. At that time, the documents for selling cement were still written by hand, and the statistician made the accounts manually in a notebook. Customers only dared to type tens of thousands of yuan each time. What I am not used to is that every time a customer calls, he asks us if we are a relay cement factory. We have recruited a dozen salesmen to run the market, but every time we hold a marketing meeting, everyone unanimously reflects that customers only recognize the old wild elephant cement, have half a doubt about our products, dare not purchase, and pull up to a dozen tons to try in the store. For these reasons, we can only develop into a small market that is remote and immature, and sales are naturally difficult to go up. Until the end of 2012 , the daily sales of 2000 tons were still unimaginable to us. The change of

started gradually from 2013 . The daily sales volume slowly increased to 2000 tons and then to 3000 tons. The company also made a profit for the first time. With the continuous growth of sales volume, the backward working mode of manual billing mainly and computer billing supplemented cannot meet the demand. The company specially improved the sales and storage network system in 2014 , integrating billing, accounting and customer payment information, thus greatly improving the work efficiency.

However, we were still worried at that time. I clearly remember that at that time, when there was a big project bidding, the relevant person in charge of the company would also participate, but it could only be "watching the masses" to learn and prepare for real participation in the future, because we did not have a production license at that time. No matter how high the quality is and how good the service is, we are not qualified to bid. Because of this, we focus on the civilian market, real estate projects, mixing stations, rural roads, private housing renovation, etc., as long as possible, we will try our best to squeeze in. After hard work, more and more customers admit that in addition to those old brands, spike cement is also good. When we received the production license at the end of 2015 , our quality and service have been widely recognized by the market, and we are more confident in our work. In that year, most of the peers in southwest Yunnan suffered losses, but Yunnan Jianfeng achieved good benefits. The influence of the "Jianfeng" brand continued to increase, and we also had a greater voice in the industry.

However, market competition is everywhere. Two neighboring cement plants have been put into production successively, which has brought us a lot of impact, and the sales volume in some markets has even been greatly reduced. However, relying on quality, service and the good reputation accumulated over the past few years, we did not blindly reduce prices to preserve the market, but worked hard to maintain channels and strive for various projects. In 2016 , Jianfeng Cement won the title of "Yunnan Famous Brand Product". The construction of Yumo Railway and Silan Expressway has also brought us new opportunities. As the market picks up in 2017 , our Yunnan peak performance continues to rise, with daily and monthly sales setting new records many times. Although there have been some ups and downs during the period, but through the company's ability to cooperate, we still achieved the best performance since the start of production.

Enterprises must develop. Only by firmly grasping the market and constantly improving themselves can they not be eliminated. As a new force of the peak cement plate, Yunnan peak in the past few years in the wind and rain and sunshine continue to grow, continue to change. No matter how many dangers ahead, we will continue to work hard and climb the peak.

More information

The company requires each business segment to formulate medium-and long-term business plans.

According to our newspaper, "if an enterprise wants to develop in the long run, first of all, managers should have a long-term vision." On July 24, when general manager Yu Jianhong deployed the work for the second half of the year at the semi-annual meeting of the group company, he specifically asked all enterprises to formulate specific medium-and long-term business development plans for the next three to five years according to the industrial development trend and the group development strategy. Before making arrangements for the specific key work in the second half of the year, Yu Jianhong emphatically put forward the requirements for each business sector to formulate a business strategy plan for 2016-2018 according to the industry development trend and the group's development strategy. Yu Jianhong pointed out that the current group company's strategic decision-making and strategic development capabilities and efficiency still need to be improved. The publicity, understanding and implementation of the group's development strategy by various companies are not in place. The lack of medium and long-term business planning in each business sector restricts the business of the company. Development, cultivation of core products and profitability, construction of product brands, improvement of business scale and comprehensive strength. Last year, the group company asked the international trading company to formulate three-year work objectives and sign a three-year economic responsibility system with the company's management team. The actual effect shows that this has made the management team's management ideas clearer and more scientific and rational in terms of target setting, work arrangement and business development. For this reason, the group company put forward the requirements for the formulation of medium and long-term development plans for each business sector at this meeting. According to the industry characteristics of each business segment, market environment and other specific circumstances, the company makes requirements for the key content of the development plan of each business segment. For example, the pharmaceutical sector focuses on sales growth targets for key profitable products, product development and

2020

07-30

Condensing the heart and gathering wisdom to seek common development

Compared with the past, a new content has been added in the half year of this year-on the morning of July 24, according to the different industrial sectors of the company, the participating managers were divided into three groups: pharmaceutical industry, cement industry and other industries for special discussion. The theme of the discussion was clear in the meeting notice a week ago: under the current economic situation and industrial environment, how to maintain the improvement of corporate profitability and how to promote better and faster development of enterprises. Jiang Xiaomeng, chairman of the group, and Yu Jianhong, general manager of the group, made guiding speeches in three groups. After the group discussion, the group leaders made a summary report at the conference. Due to the clear theme of the discussion, the management personnel at the meeting were well prepared, and the sparks of ideas collided from time to time during the discussion. Due to the different industrial characteristics and market environment, the communication content of each group also has different emphasis. For example, the pharmaceutical group is most concerned about adjusting marketing strategies, handling the relationship between price and quantity, strengthening technological innovation to improve production efficiency and product quality, and subdividing professional fields to make characteristic markets, etc.; the cement group is more focused on reducing energy consumption, strengthening internal control and management optimization, improving operation efficiency, and extending to upstream and downstream industries; other industry groups have more urgent requirements for clear corporate positioning, strengthening business integration, innovating marketing models, and controlling business risks. But in the final analysis, no matter which aspect the speech focuses on, it finally falls on one point: business operations are facing huge crises and challenges, and they must undergo transformation and upgrading, seek rapid development, and highlight the siege of market competition. Some participants said that due to the correlation between the company's various industries

2020

07-31

The chairman assigned ten "homework questions" to the managers"

News from our newspaper On the afternoon of July 24, Chairman Jiang Xiaomeng put forward ten "homework questions" such as "clear development strategy and self-positioning" for managers at all levels in his concluding speech at the first half of the business analysis meeting ". Before "assigning homework", Jiang Xiaomeng first put forward three "thinking questions": what kind of company are we? What kind of management and what kind of talent team do we need? What kind of difficulties have our products and industries encountered? He pointed out that the peak is a historical, cross-industry, comprehensive joint-stock industrial company, is the product completely full competition, completely rely on their own business judgment, strategic decision-making to operate the company. Only under the framework of various laws and regulations, can we bring more wealth to employees by creating the largest living space and the best benefits. The characteristics of the enterprise, the characteristics of the industry, the historical evolution of the enterprise, and the competitive pattern of the products all directly affect the management mode of the peak. We need to absorb all kinds of talents and use their wisdom to continuously make the peak go on for a long time and achieve the dream of "100-year peak. At present, among the two main businesses of the company, the cement industry has encountered the first negative growth in 25 years, and the price has fallen to the lowest point in nearly 15 years; the increasingly strict management policies of the pharmaceutical industry have brought more challenges and tests to the enterprise. However, the crisis and opportunity always coexist, enterprises to survive and develop, it must keep pace with the times, constantly change. In view of the various changes in the internal status quo and external environment of the enterprise, Chairman Jiang Xiaomeng put forward ten requirements to the management personnel at all levels of the enterprise: the 1. should clarify the development strategy and the enterprise self

2020

07-31

Jiang Xiaomeng Yunnan Jianfeng Lectures on Party Lessons

In order to implement the requirements of the higher-level party committee secretary to give in-depth party lectures in enterprises, on July 4, Jiang Xiaomeng, secretary of the party committee and chairman of the group company, gave a special lecture on "two studies and one doing" for party members at Yunnan Jianfeng Cement Company. In the lecture, Jiang Xiaomeng started from the background, overall requirements, learning and education content, and main measures of the "two studies and one doing" activities. He hoped that all party members and cadres would understand "awe, gratitude, humility, and decent", and put forward "What should the current enterprise do" and "How should the enterprise go in the future" and other issues. Jiang Xiaomeng analyzed the future development trend of cement and pharmaceutical industries in detail, emphasized the importance of seizing opportunities, and pointed out that with the homogenization of cement industry becoming more and more serious, if we want to take the road of differentiated brand development, the core of competition is to strengthen self management and maximize the cost, so as to improve the competitive advantage. As far as Yunnan Jianfeng is concerned, it is necessary to continuously improve the level of process technology management and increase the hourly output by increasing inspection efforts. Starting from strengthening the control of raw material procurement, the quality and price should be controlled. By strengthening sales management, vigorously develop direct agents, and strive to maximize the profit per ton; By strengthening equipment maintenance, reduce equipment accidents and further reduce the consumption of machine materials; Make good use of people, while constantly tapping talents and cultivating new people, we will gradually control the total number of workers and improve labor productivity. According to the current situation and the company's development strategy, what should the party members of the peak do? Jiang Xiaomeng asked all the party members and cadres of Yunnan peak to play a good vanguard and exemplary role and take the lead in learning new knowledge, new technology and new experience.

2020

07-31

Jiang Xiaomeng Yunnan Jianfeng Lectures on Party Lessons

2020

07-31

Cum Military and Civilian Mayor Visits Jinxi Factory

On July 8, Jinhua Mayor and Military and Civilian, Deputy Mayor Sun Rongyan, Municipal Government Secretary-General Zhou Jianmin and other leaders went to Jinxi Development Zone to investigate and visit Jianfeng Pharmaceutical Jinxi Pharmaceutical Factory. The picture shows the army and the people visiting the production workshop accompanied by Shen Quan, director of the Jinxi factory. (Contributor by Zhang Mingyin)

2020

07-31

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