Sales work should also talk about "four comprehensive"
Release time:
2020-08-14
Sales work should also talk about the "four comprehensives"
The "four comprehensives" put forward in the report of the 19th National Congress of the Communist Party of China-building a well-off society in an all-round way, deepening reforms in an all-round way, governing the country according to law in an all-round way, and administering the party strictly in an all-round way impressed me deeply. Combined with my own work practice, I think the sales work should also achieve the "four comprehensives", that is, comprehensively expand the sales business, comprehensively deepen the channel reform, comprehensively improve the communication service, and comprehensively strengthen the personal quality.
1. Fully Expand Sales Business
As a front-line salesperson, business is undoubtedly the foundation and the top priority of all work. All work is carried out around sales. Pharmaceutical companies are real economic enterprises, business involves ticket flow, logistics, capital flow three streams, any link can not be sloppy. Every invoice must be legal and compliant, and the tickets and goods must be consistent. Logistics should be timely and in correct quantity, and should not be "short of weight and short of weight". Every cent of the funds should be clear, and the public should be paid and the accounts should be clear. Business is based on talking out, to carefully study customers, to be sincere, sincere, patient, heart-to-heart, know the needs of customers, to be responsible for customers, in order to expand sales business more comprehensively.
2. Deepening Channel Reform in an All-round Way
The pharmaceutical industry is undergoing tremendous changes. In recent years, the state has introduced many medical reform policies, such as two-way referral, implementation of medical insurance payment price, integration of three streams of provincial procurement platform, secondary bargaining in Jinhua area, implementation of two-vote system, etc. In the context of the pharmaceutical industry reshuffle, it is particularly important to comprehensively deepen the reform of sales channels.
With the opening of procurement of medical institutions, the industry is becoming more and more competitive. To comprehensively deepen the channel reform, it is necessary to make good use of the company's three advantages, namely, distribution rights and distribution regional advantages, capital advantages and company brand advantages. As a salesman, we should communicate more with upstream pharmaceutical enterprises, clarify the company's advantages, and strive for account opening and management rights. We should also communicate more with downstream medical institutions to clarify the high-quality service concept, complete product types and good corporate reputation, and strive for the right of distribution.
3. to improve communication service in an all-round way
salesman is the bridge between the company and the customer unit and the link between the company and the customer service unit. If the commodity is a tangible asset, then the salesman's communication service is an intangible asset. It can be said that communication and service are the two wings of the sales work, which cannot be biased and indispensable. To improve the communication service in an all-round way, it is necessary to do three timely things: timely discovery, whether it is the customer's discovery or their own discovery, to make the first response; Timely handling, after finding the problem, do not procrastinate; Timely feedback, no matter whether things can be solved or not to give timely feedback to colleagues and customers.
4. comprehensively strengthen personal quality
go out to expand business, the salesman's words and deeds represent the company's image. The first impression of a person 58% comes from appearance and image, 35% comes from sound. It is particularly important for salesmen to strengthen their personal qualities in an all-round way.
as a salesman often contact and contact with the outside world, in the first contact with people, good dress, sincere voice, a good first impression will often bring great convenience to future work. It can also be said that all work goals are accomplished through sincere visits and sincere heart-to-heart communication. Therefore, making a visit plan, making a telephone visit appointment in advance, and some details to pay attention to during the visit are the top priorities of the whole visit process. Only by knowing the company's products and the indications of each product can we better serve our customers.
In-depth study of the spirit of the 19th National Congress of the Communist Party of China has allowed me to further strengthen the improvement of political thinking, better integrate the spirit of the 19th National Congress of the Communist Party of China into practical work, and strive to learn, practice, understand, and make all The work is done better. Starting from the grassroots level, down-to-earth, high standards and strict requirements in work, and give play to the exemplary and leading role of party members. (Pharmaceutical Company Shengda)
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