How far away are intellectual property rights?
Release time:
2020-08-14
How far is intellectual property from us?
In 2016 , a piece of news called "Huawei's counterattack to Apple to collect royalties" once became a hot topic in the community. Although this news has been circulating in the small circle of the mobile phone industry for a long time, it is absolutely new to the common people-Apple, the top company in the mobile phone industry, has to pay money to Huawei?
According to the licensing registration information published by the State Intellectual Property Office, Huawei licensed 769 patents to Apple in 2015 , and Apple licensed 98 patents to Huawei. Judging from the widely different figures, it is not too much to call it "counter attack. Some people may think that this is because of technology transfer between peers, but in fact, even if Huawei does not have a mobile phone business, Apple will still pay a lot of fees to it, because as a global mainstream telecom equipment supplier, Huawei holds many necessary patents for the 4G standard. In the same way, the reason why Huawei has been able to develop rapidly in the mobile phone business is not only its own patent advantages, but also an important reason for paying fees to patent giants such as Apple and Ericsson to obtain authorization.
From this example, it is not difficult to see that intellectual property, an intangible asset, can be transformed into tangible economic benefits as long as it has certain advantages and is used properly.
Some people may say that network communication is a knowledge-intensive industry with high technology content. It is normal to have many inventions and patents. The main business of peak is traditional manufacturing. When it comes to pharmaceutical industry and research and development of new products, if it is a cement industry with very mature technology, it is too far away from the words "scientific research", "invention" and "patent. However, in the intellectual property knowledge training organized by the company on 11 22 , some examples cited by the teacher subverted this concept-many domestic cement enterprises have more than 100 independent invention patents, which are no less than those owned by Jianfeng Pharmaceutical. This simple comparison of figures is enough to show that our previous understanding of the concept of "intellectual property" is still too superficial, and there are many deficiencies in the work on intellectual property.
According to the official interpretation, intellectual property is the ownership of the results of intellectual labor, which is the exclusive right granted to qualified authors, inventors or owners of the results for a certain period of time in accordance with the laws of various countries. Intellectual property rights are mainly divided into two categories: copyright and industrial property rights. Among them, industrial property rights that are closely related to business operations can be divided into trademark rights and patent rights. As a company with well-known trademarks in China and well-known trademarks in Zhejiang Province, we are relatively familiar with trademark rights in our daily work, and we have also done a lot of work in combating trademark infringement and maintaining market stability; but for patent rights, many people still think That is Edison's "business scope". In fact, this idea is not only wrong, but also a great underestimate of our own ability.
According to China's "Patent Law", there are three types of inventions, inventions, utility models and designs. Let's not talk about the "invention" that looks very "tall". In terms of "utility model", it refers to "a new technical scheme suitable for practicality proposed for the shape, structure or combination of the product". That is to say, whether it is Jianfeng Pharmaceutical or cement, as one of the daily key tasks, technological transformation, process innovation, formula adjustment and process optimization, they are all covered by "utility models"; small inventions and small creations that we have made in recent years to promote "three reductions and three improvements" may become patents; even, every rationalization proposal put forward by employees, Every small innovation carried out may make them the owners of patent rights. As for the design patent, it gives us more room to think.
In today's era of knowledge explosion and rapid development of science and technology, new technologies and new achievements emerge one after another, and the speed of transformation, update and elimination of achievements is greatly accelerated. It is impossible for any enterprise or industry to develop behind closed doors. It is bound to overlap with other industries and other enterprises, especially the application of new technologies and new achievements. In this context, it is almost impossible to invent and create in the "nothing" style like Edison's time. Perhaps because of this, although we are thinking and implementing innovations and improvements every day, and have achieved results and produced practical results in practical applications, most of the intellectual property rights and their derivative values of these results lack sufficient attention.
The current market competition is multifaceted. Although intellectual property rights are intangible "soft power", they often produce "hard effects" that establish competitive advantages ". In recent years, the company has paid more and more attention to intellectual property work such as brand management and patent declaration, but compared with outstanding companies in the same industry, there is indeed a big gap. The implementation of intellectual property strategy focuses on cultivating the awareness and means of supporting enterprises in the protection and utilization of intellectual property rights, and guiding enterprises to enhance their ability to create, utilize, manage and operate intellectual property rights in the market competition. Therefore, while constantly innovating and catching up with others, we should also carefully sort out what we have done and see what we have overlooked over the years that could have been more shining. (Hong Tao)
More information
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Recently, a batch of 2100-pair communication cables produced by Peak Cable Company for Venezuelan customers have been completed and will be shipped in cabinets. This is the company's first export business in the South American market. In recent years, under the general trend of "light in and copper out" in the domestic market, Jianfeng Cable Company has taken the initiative to open up foreign markets that still use copper-core communication cables. While making use of its own production advantages to actively cooperate with domestic industry and trade enterprises to carry out foreign trade processing of communication cables, it has made great efforts to expand its own export business through foreign trade platforms and participation in exhibitions. Since the beginning of this year, the cable company has overcome the adverse effects of the new coronary pneumonia epidemic, actively looking for foreign customers for business negotiations, and won orders from Vietnamese customers shortly after the resumption of work. It is understood that in all the export business of cable companies this year, self-operated export business has accounted for about half, and the export direction is mainly Southeast Asia. The successful completion of the Venezuelan customer orders for the future further development of Colombia, Argentina, Peru, Chile and other South American countries to lay a good foundation. (Hu Longgang, Huang Yuan)
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Daye peak "war epidemic" work was commended by Hubei Province, Huangshi City
Recently, Daye Peak Cement Company won the commendation of Hubei Provincial Federation of Industry and Commerce, Hubei General Chamber of Commerce, Huangshi City Federation of Industry and Commerce, Huangshi City Chamber of Commerce, Huangshi City People's Government Poverty Alleviation and Development Office and other relevant units for its outstanding achievements in the prevention and control of the new coronary pneumonia epidemic. Since the beginning of this year, in the face of the new coronary pneumonia epidemic, Daye Peak has fully implemented the important instructions of the municipal government on the prevention and control of the new coronary pneumonia epidemic and the decision-making and deployment of poverty alleviation, obeying the overall situation, not only donating money to the Daye Municipal People's Government for the first time to help prevent and control the epidemic, but also actively do a good job in the prevention and control of the internal epidemic, and to resume production, and earnestly implement the municipal party committee and municipal government on the response to the impact of the new coronary pneumonia epidemic to carry out "two help two help" and "three get one stable" work requirements, paired to help the surrounding rural part of the population has not been lifted out of poverty, to help poor areas to solve the problem of agricultural and sideline products sales, for the city's decisive fight against poverty to contribute. (Yang Huiping, Zhang Qingyu)
2020
11-12
Liu Haiping, Vice Mayor of Pu'er, went to Yunnan Jianfeng for investigation
On the morning of November 3, Liu Haiping, member of the standing Committee of the Pu'er Municipal CPC Committee and vice mayor of the municipal government, and responsible persons of relevant departments went to Yunnan Jianfeng cement Company for investigation and discussion with Zhou Jiping, general manager of Yunnan Jianfeng, and Fang Xuhua, deputy general manager, on such topics as improving the business environment of Pu'er City and the difficulties encountered in the production and operation of enterprises. During the exchange, Zhou Jiping reported on the production and operation of the company this year, as well as the impact of the new coronary pneumonia epidemic on the market and the difficulties encountered in the production and operation process. Liu Haiping fully affirmed the efforts and achievements made since the resumption of work and production in Yunnan Peak, and said that a good business environment is very important for economic development and enhancing the vitality of enterprises. The functional departments of Pu'er government at all levels will continue to optimize various tasks, improve work efficiency, and provide services and guarantees for the development of enterprises. Liu Haiping hopes that Yunnan Jianfeng, as a key enterprise and "benchmark enterprise" in Pu'er City, will play a pioneering and exemplary role and jointly promote the construction of the business environment in Pu'er City. (qi jianmei)
2020
11-12
On the afternoon of November 10, the Party committee of the group company held an enlarged meeting to learn the spirit of the Fifth Plenary Session of the 19th CPC Central Committee and make arrangements for the next step of study, publicity and implementation. At the meeting, Jiang Xiaomeng, Secretary of the Party committee and chairman of the group company, together with all members of the Party committee, members of the management team of the group company, heads of functional departments and some party members, studied the communique of the Fifth Plenary Session of the 19th CPC Central Committee and interpreted the spiritual points of the plenary session. Jiang Xiaomeng pointed out that the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China, held in Beijing from October 26 to 29, is a very important meeting held at an important historical moment when the victory of building a moderately prosperous society in an all-round way is in sight and the new journey of building a modern socialist country in an all-round way is about to begin. It fully embodies the foresight of the Party Central Committee with Comrade Xi Jinping as the core in planning the future and the historical responsibility of carrying forward the past, and profoundly points out the guidelines, objectives, tasks, and strategic measures for China's development in the coming period. It is of great and far-reaching significance to mobilize and encourage the whole Party and the people of the whole country to continue to seize the important strategic opportunity period and promote the comprehensive construction of a socialist modern country. In response to the goals and some hot issues raised in the plenary communiqué, such as how to achieve the 2035 long-term goal, the key goals of economic and social development during the "14th Five-Year Plan" period, why the emphasis is on adhering to the party's overall leadership and strengthening the centralized and unified leadership of the party Central Committee. The main risks and challenges facing economic development in the next five years, how to achieve scientific and technological self-reliance, promote innovation, how to understand the construction, jiang Xiaomeng quoted the answers given by the leaders of relevant central ministries and commissions at the press conference of the plenary session. Jiang Xiaomeng emphasized that China's current development environment is facing profound and complex changes, and there are new developments and changes in opportunities and challenges. The guiding ideology and principles of economic and social development during the "14th Five-Year Plan" period proposed by the plenary session, and the economy during the "14th Five-Year Plan" period The main goals of social development will have a direct impact on the future development of our enterprises. Party organizations at all levels and all employees at the peak must study and study carefully, find the entry point and direction of work, make every effort to complete the annual work goals, and make preparations for the next year. The person in charge of the party organization of the company's overseas enterprises participated in the study through the video conference system. (this newspaper reporter)
2020
11-12
Zhou Zhou, executive vice governor of Qiandongnan Prefecture, sent a message to Huang Ping Jianfeng: fully promote the normalization of production and marketing to make new contributions to Huang Ping's overall well-off society. On October 27, Zhou Zhou, executive vice governor of Qiandongnan Prefecture, Guizhou Province, Yang Zhi, head of Huangping County, and relevant officials of the state and county governments went to Guizhou Huangping Jianfeng Cement Company to investigate and understand the project construction and production situation, and hope that the enterprises will develop as soon and promote regional economic development. Hu Hongwei, general manager of Huang Ping Jianfeng, and other members of the management team made a report on the overall work since the construction of the project started, and accompanied Zhou Zhou Zhou and his party to visit the production line site. In the central control room, Hu Hongwei to Zhou Zhou
2020
11-03
Zhang Xinyu, Vice Mayor of Jinhua City, hopes that Jianfeng Pharmaceutical will aim at cutting-edge science and technology to speed up the development of enterprises. On the afternoon of October 16, Zhang Xinyu, Vice Mayor of Jinhua City, and his party went to the construction site of Jianfeng Pharmaceutical's internationalization project of producing 2 billion pieces of solid preparations annually to conduct research. Accompanied by Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and Shen Quan, deputy general manager of the pharmaceutical company, Zhang Xinyu and his entourage visited the preparation workshop under construction and affirmed the civilized construction and safety management of the site. Huang Jinlong introduced the basic situation of the project to Zhang Xinyu and his party. Knowing that Jianfeng Pharmaceutical has introduced world-class production equipment and advanced technology to build a high-end preparation manufacturing platform in order to achieve industrial upgrading, Zhang Xinyu expressed his appreciation and encouraged Jianfeng Pharmaceutical to gain a foothold in China, aim at the world's cutting-edge technology, and accelerate the pace of enterprise development. Continuously enhance the overall competitiveness of the enterprise. (Wang xuesheng/Wen Zhou hengbin/photo)
2020
11-03
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