Be a good corporate journalist
Release time:
2020-08-14
Be a good corporate journalist
9# Hangzhou was rainy and rainy in May, but it did not affect my enthusiasm and desire for learning. From 20 to 23 , I took part in the news business training of Zhejiang enterprise newspaper with 330 students from 75 units. as the only student of the company this year, I felt honored and cherished the learning opportunities of these days.
For this training, the Provincial Enterprise Newspaper Association specially invited several senior news experts, critics, photographers and writers. Combined with reality, they explained the writing methods and photography skills in simple terms, so that we have a deeper understanding of the significance of journalism. Cao gonghua's culture and art course tells everyone from a cultural point of view "how the quality of Chinese literati is tempered" and what qualities we should have in order to become a journalist who studies both inside and outside.
With the advent of the era of intelligent media, the integration of three networks and three screens has long become a convenient way to obtain more information. Whether it is Weibo, WeChat, or internal newspapers, all need innovative models, integrated development, according to different materials, according to the need to "produce" different news works. Therefore, we must have a sensitive heart and a pair of bright eyes in our work, and work together to create the best corporate media.
So, what on earth is good news and material? From the teachers' stories, I boil it down to the word "hot", which is also a hot topic with the will of the country, the development of enterprises and the needs of the people as the center. Enterprise-run media always serves the development of the enterprise. It must be precise, concise, and readable. While respecting news facts, it must also play a role in inheriting culture. In addition, a good title can directly save the whole article, through the capture of the character's mouth shape, hairstyle, hand shape, expression and eyes, through the structure of the main and secondary, high and low, virtual and real composition, let the picture "tell a story", so that everyone can see the scene and mood when the news event happened. Grasp good material, take the initiative to plan, timely response, this is the positive attitude of corporate journalists. (Tianjin Natural Products Mu Ruixin)
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2020
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2020
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According to our newspaper, "if an enterprise wants to develop in the long run, first of all, managers should have a long-term vision." On July 24, when general manager Yu Jianhong deployed the work for the second half of the year at the semi-annual meeting of the group company, he specifically asked all enterprises to formulate specific medium-and long-term business development plans for the next three to five years according to the industrial development trend and the group development strategy. Before making arrangements for the specific key work in the second half of the year, Yu Jianhong emphatically put forward the requirements for each business sector to formulate a business strategy plan for 2016-2018 according to the industry development trend and the group's development strategy. Yu Jianhong pointed out that the current group company's strategic decision-making and strategic development capabilities and efficiency still need to be improved. The publicity, understanding and implementation of the group's development strategy by various companies are not in place. The lack of medium and long-term business planning in each business sector restricts the business of the company. Development, cultivation of core products and profitability, construction of product brands, improvement of business scale and comprehensive strength. Last year, the group company asked the international trading company to formulate three-year work objectives and sign a three-year economic responsibility system with the company's management team. The actual effect shows that this has made the management team's management ideas clearer and more scientific and rational in terms of target setting, work arrangement and business development. For this reason, the group company put forward the requirements for the formulation of medium and long-term development plans for each business sector at this meeting. According to the industry characteristics of each business segment, market environment and other specific circumstances, the company makes requirements for the key content of the development plan of each business segment. For example, the pharmaceutical sector focuses on sales growth targets for key profitable products, product development and
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