Spike brand creation work attracts attention
Release time:
2020-08-14
Peak Brand Creation Work Brings Attention
A series of fruitful work carried out by Peak in brand creation has attracted the attention of relevant experts. 9# August 13 , a research team led by Zhou Zhaoxia, a professor from the School of International Business Administration of Zhejiang Foreign Studies University, visited Jianfeng and conducted research on the establishment of Jianfeng brand. Xiang Chongping, deputy general manager of
Group Company, and relevant personnel of the Group Office and the Intellectual Property Department of Pharmaceutical Company communicated with Professor Zhou Zhaoxia and his party. Xiang Chongping introduced the development history, corporate culture, current industrial structure and so on of Jianfeng, and emphatically introduced the practices of Jianfeng in brand strategy formulation, brand management system and organization setting, market management and brand protection, the establishment, management and use of Chinese well-known trademarks and provincial and municipal famous trademarks, etc, it also discusses topics such as how to enhance the value and connotation of corporate brands, and the ways and methods for the government to guide and cultivate corporate brands.
Professor Zhou Chaoxia has been engaged in the research of brand communication, public relations and other topics for many years. She has served as the director of Zhejiang International Public Relations Association, the director of Public Relations Education Research Association of China Higher Education Association, the member of the expert group of Zhejiang International Public Relations Association and the member of the professional expert committee of Zhejiang Vocational Appraisal Public Relations, it is to collect basic data for the project "Empirical Research on Brand Cultivation Mechanism for Transformation and Upgrading of Strategic Emerging Industries and Traditional Industries in Zhejiang Province" sponsored by her in the year 2017 . (this newspaper reporter)
More information
The company won the Taurus Award
On December 29, 2022, the "2022 High-quality Development Forum of listed companies and the 24th Golden Bull Award presentation ceremony of listed companies" jointly sponsored by China Securities News, Haikou Municipal Government and Haikou National High-tech Zone was held in Haikou. The list of Golden Bull Awards of listed companies was officially announced. With its outstanding performance, Jianfeng Group won the "2021 Golden Bull Most Investment Value Award".
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From December 11th to 12th, the 13th National Congress of the All-China Federation of Industry and Commerce was held in Beijing. Jiang Xiaomeng, chairman of the group company, attended the conference as a representative of Zhejiang.
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Yunnan Jianfeng won the title of "Harmonious Labor Relations Enterprise" in Yunnan Province
On November 18, the Yunnan Provincial Federation of Trade Unions, the Department of Human Resources and Social Security, the Entrepreneur Association and other units jointly issued a document to commend the harmonious labor relations enterprises in Yunnan Province from 2020 to 2021. Yunnan Jianfeng Cement Company is on the list and is the only enterprise in the urban area of Pu'er to receive this honor.
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12-13
Huang Ping Jianfeng won the title of "provincial green factory" in Guizhou
On November 30, the Guizhou Provincial Department of Industry and Information Technology released the 2022 list of green manufacturing units in Guizhou Province, and Huangping Jianfeng Cement Company was recognized as a "provincial green factory".
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12-13
On December 2, Yu Jianhong, general manager of the group company, gave a management lesson to the company's reserve management talents under the title of "Enterprise Management Innovation in Great Changes.
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On November 24, Jiang Xiaomeng, secretary of the party committee and chairman of the group company, gave a special party lesson to all party members and cadres of the company under the title of "comprehensively promoting the Great Rejuvenation of the Chinese Nation with Chinese Modernization" to interpret and preach the spirit of the 20th CPC National Congress.
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