Spike brand creation work attracts attention
Release time:
2020-08-14
Peak Brand Creation Work Brings Attention
A series of fruitful work carried out by Peak in brand creation has attracted the attention of relevant experts. 9# August 13 , a research team led by Zhou Zhaoxia, a professor from the School of International Business Administration of Zhejiang Foreign Studies University, visited Jianfeng and conducted research on the establishment of Jianfeng brand. Xiang Chongping, deputy general manager of
Group Company, and relevant personnel of the Group Office and the Intellectual Property Department of Pharmaceutical Company communicated with Professor Zhou Zhaoxia and his party. Xiang Chongping introduced the development history, corporate culture, current industrial structure and so on of Jianfeng, and emphatically introduced the practices of Jianfeng in brand strategy formulation, brand management system and organization setting, market management and brand protection, the establishment, management and use of Chinese well-known trademarks and provincial and municipal famous trademarks, etc, it also discusses topics such as how to enhance the value and connotation of corporate brands, and the ways and methods for the government to guide and cultivate corporate brands.
Professor Zhou Chaoxia has been engaged in the research of brand communication, public relations and other topics for many years. She has served as the director of Zhejiang International Public Relations Association, the director of Public Relations Education Research Association of China Higher Education Association, the member of the expert group of Zhejiang International Public Relations Association and the member of the professional expert committee of Zhejiang Vocational Appraisal Public Relations, it is to collect basic data for the project "Empirical Research on Brand Cultivation Mechanism for Transformation and Upgrading of Strategic Emerging Industries and Traditional Industries in Zhejiang Province" sponsored by her in the year 2017 . (this newspaper reporter)
More information
The company organized "charity one day donation"
On the morning of October 22, in the lobby on the first floor of Jianfeng Building, all cadres and employees of the group headquarters and subordinate enterprises working in Jianfeng Building participated in the 2021 "Charity Day Donation" activity to offer their love to Jinhua charity. In the next few days, the company's subordinate enterprises also organized "charity one-day donation" activities one after another.
2021
11-01
The company organizes new employee induction training
"Growth is more important than success. I hope everyone can become the backbone and pillars of the peak as soon as possible." On September 2, Yu Jianhong, general manager of the group company, put forward ardent hopes in the face of new employees. On the 2nd and 3rd, the group company organized induction training for new employees recruited in the past year. The group company chairman Jiang Xiaomeng, general manager Yu Jianhong and other leaders and relevant department heads gave lectures to them.
2021
09-13
Daye Peak: Typical Regional Industrial Green Development
On August 23, Huangshi Radio and Television Station broadcast the special program of "Strengthening Overall Planning and Promoting Energy Saving and Emission Reduction in Industrial Field". Daye Jianfeng Cement Company, as a typical enterprise with outstanding achievements in establishing green factories and energy saving and emission reduction in Huangshi area, appeared in the program.
2021
09-01
Yunnan Peak Helps Border Epidemic Prevention and Control
On August 22, Yunnan Peak Cement Company, through the Red Cross Society of Pu'er City and the Epidemic Prevention Headquarters of Pu'er City, donated vacuum insulation pots with a total value of 800000 yuan to the four border counties for the prevention and control of the new coronary pneumonia epidemic in the border area, and supported the prevention and control of the epidemic at the border with practical actions.
2021
09-01
Group Party Committee to Learn "July 1" Important Speech
On August 13, the party committee of the group company held a special meeting to collectively study General Secretary Xi Jinping's important speech at the celebration meeting of the 100 anniversary of the founding of the Communist Party of China, convey the requirements of the party committee at a higher level, and make arrangements for organizing party members of the company to study the "July 1" speech.
2021
08-23
Spike Ranked 2020 China's Top 100 Cement Clinker Production Capacity
Recently, the company received the "2020 China Cement Clinker Production Capacity Top 100" plaque issued by China Cement Network. The ranking of China's top 100 cement clinker production capacity is organized and evaluated by China Cement Network, an authoritative information platform for the domestic cement industry. It is released according to the actual clinker production capacity of each cement enterprise at the end of last year. The company has been ranked in the top 100 list for many consecutive years.
2021
08-23
Contact Us
No. 88 Wujiang East Road, Jinhua City, Zhejiang Province, China
Tel: +86-579-82326868
Fax : +86-579-82324666
©2023 Zhejiang Jianfeng Group Co., Ltd. Powered by: www.300.cn SEO Business License
SAF Coolest v1.2 设置面板 SHJSS-AHDB-FSSQE-ZSW
无数据提示
Sorry, the current column has no content !
You can view other columns or return to Home Page