What can we learn from Wolf Warriors 2?
Release time:
2020-08-14
What can we learn from Wolf Warriors 2 ?
The summer of 2017 in China was detonated by a domestic movie. From the release of 7 28 , "Wolf Warriors 2 " has been soaring all the way. From the unfavorable and uncertain before the release to the daily box office breaking 100 million yuan in a row, it easily topped the domestic box office in just half a month, and then entered the global film history box office TOP100 , winning the "number one" in the number of movie viewers in a single region. In the past month or more than a month, despite the numerous "encirclement and suppression" of domestic and foreign star blockbusters, "Wolf Warriors 2 " still firmly occupies a place in the top few of the Japanese box office rankings, and has surpassed 56 .9 billion, which everyone could not imagine before it was released. Results.
With the success of "Wolf Warriors 2 ", Wu Jing, who is a collection of editors, directors and actors, has also successfully transformed from a not-so-bright action "star". One film has thrown out the box office of many "famous directors" who have the right to speak in the industry for several blocks in their lifetime. Of course, how this movie should be evaluated is not the content of this article to discuss; what we want to analyze and discuss here is what we, as entrepreneurs, can learn from "Wolf Warriors 2 "?
No one's success will be a pie that falls out of thin air and just falls into your arms. From the stories in the film and the many news reports in front of and behind the stage, it is not difficult to find the success track of Wu Jing and "Wolf Warriors 2 .
The spirit of never giving up. In the film, Leng Feng, played by Wu Jing, went deep into the war-torn hinterland to rescue his compatriots. While fighting the rebels and mercenaries to death, he was also suspected by the rescuers and tortured by infectious diseases. In just 48 hours, he experienced several tests of life and death and finally completed the rescue mission. Outside the film, Wu Jing, as the director, put on all his belongings and owed countless human feelings and foreign debts, be prepared for the dangers of viruses and wars at all times when shooting in Africa. What impresses the audience is the great power feelings of "not giving up any compatriot". The film can be filmed and produced, and it also comes from the spirit of the whole crew never giving up.
Accumulation from quantitative change to qualitative change. Wu Jing made his debut as a kung fu niche and has been a supporting role in the Hong Kong film industry for many years. While suffering from the huge gap between ideal and reality, Wu Jing is constantly learning from those around him who look up to or look down on him. In addition to acting, it is more important to learn the whole production process of the film. Through more than ten years of accumulation of supporting actors, villains, and box lunch actors, he was able to achieve a magnificent turn with two "Wolf Warriors" after returning to the mainland.
Pre-target preparation. Shooting the "Wolf Warriors" series is a "big chess" under Wu Jing ". The first is the choice of goals. Under the circumstances that various types of films flood the market and make the audience have "difficulty in choosing", how to take the pulse of the quasi-market and the Chinese audience is undoubtedly the key to determine whether they can succeed in the future. The second is the preparation of the target. In order to shoot "Wolf Warriors", Wu Jing worked in the special forces for 18 months. In addition to military skills such as firearms and fighting, he also had to learn to fly airplanes and tanks. Wu Gang, an old man, insisted on keeping fit while filming "In the Name of the People". As soon as the TV series was finished, he entered the army and began to strictly "military training" from holding guns and aiming... Because of such preparation, many details in the film will be recognized by the majority of "military fans", win countless "tap water", and achieve a blowout word-of-mouth marketing.
Fully adjustable plan. According to relevant reports, the script of the "Wolf Warriors" series was already formed in the first part. Due to problems in the review of the second script, "Wolf Warriors 2 " was actually the third part. Just think, if there was no "alternative" for the third script, the initial investment in setting up the production team and purchasing equipment would have already ruined Wu Jing. Can you see this movie this summer, not to mention the missed market opportunities?
Be good at finding and using external resources. In all fairness, the cost of a 0.2 billion of "Wolf Warriors 2 " is not a large-scale production in the current domestic films, but many shots may not be able to be shot by burning money. For example, the deployment of tanks, missiles and ordnance is something that many directors dare not even think about. Why can Wu Jing do it? Looking at the list of production units and acknowledgement units at the beginning and end of the film, it is not difficult to find the mystery.
Excelsior attitude. With the popularity of "Wolf Warriors 2 ", the news that Wu Jing crouched on a tank to pick up a box lunch, almost drowned in underwater fighting, experienced all the action scenes personally, and invested nearly 100 million yuan over budget for post-production is also well known. However, only "military fans" who have seen the movie will notice such details as "the sound of shell shells popping up when shooting. Details that are destined to be ignored by most people can be "picked out" seriously. With this attitude, how can one worry about whether things can be done well?
Of course, there are many other factors for the success of "Wolf Warriors 2 ", such as the domestic and international situation, the rise of China, the change of Chinese mentality, the change of domestic film market pattern, etc., which may be called "external market opportunities". We can also say that the future "Wolf Warriors 3 " will hardly achieve the box office results of "Wolf Warriors 2 . However, for Dengfeng International, which is in charge of Wu Jing, "Wolf Warriors 2 " is a real successful case of enterprise project operation, which is worthy of our enterprise managers to ponder and learn. (Hong Tao)
More information
Pharmaceutical Company Established New Drug R & D Promotion Committee
Recently, the new drug research and development promotion committee of Jianfeng pharmaceutical company was formally established, which will be responsible for promoting the new drug research and development progress of pharmaceutical companies and subordinate enterprises, and coordinating the new drug research and development work of various departments and subordinate enterprises. The New Drug Promotion Committee is headed by Huang Jinlong, deputy general manager of the group and general manager of the pharmaceutical company, and Jiang Hong, deputy general manager of the pharmaceutical company, is headed by Pang Xiong, Shi Cunyuan, Xu Lizhen, Yu Jingjing, Zheng Kunwu, Feng Lixiang, Kang Litao, Li Qian, Wu Chonggui, Zhai Tsunami, Huang Fang and Tong Xiaojun. The committee has an office, and Shi Cunyuan is also the director of the office, responsible for the supervision, communication, and coordination of the company's new drug research and development projects. The main responsibilities of the new drug promotion committee include: organizing the establishment and improvement of the R & D project management system and relevant regulations of the pharmaceutical company; organizing the formulation of the development plan of the new drug R & D project of the pharmaceutical company and supervising the implementation; making decisions on project initiation and participating in project evaluation; supervising the management of new drug R & D of the pharmaceutical company and providing guidance; Responsible for the process management of new drug R & D projects and the promotion and coordination of new drug R & D; carry out the assessment of new drug research and development projects; issue the responsibility system assessment and task statement of new drug research and development projects; be responsible for solving major technical problems in the process of new drug research and development; be responsible for the research and improvement of the management mode of research and development projects of pharmaceutical companies; be responsible for the future trend analysis of new drug research and development projects; review the major scientific research achievements of pharmaceutical companies and put forward reward suggestions. Huang Jinlong said that the research and development of new drugs is an important foundation for the healthy development of the pharmaceutical industry and is a systematic project. Jianfeng Pharmaceutical has always attached great importance to the research and development of new drugs, but there is still a certain gap between the progress of research and development and the development process of the enterprise, and the lack of coordination in the research and development process also affects the progress and quality of new drug research and development to a certain extent. The purpose of the establishment of the New Drug Research and Development Promotion Committee is to solve the progress of new drug research and development, to find and solve problems in time, to implement more targeted, and to effectively integrate enterprise resources, improve the speed and quality of new drug research and development, and make good product reserves for the healthy development of pharmaceutical companies. (Reporter Ni Yingzhen)
2020
09-11
Jianfeng Pharmaceutical ranks among the top 100 Chinese pharmaceutical industries in 2019
On August 25, the "2019 Top 100 Series List of China's Pharmaceutical Industry" was released in Kunming. Zhejiang Jianfeng Pharmaceutical Company was shortlisted as one of the top 100 enterprises in China's pharmaceutical industry. The product Berunning (Olopatadine Hydrochloride Eye Drops) was selected as the "Most Growing Product Brand" of China's pharmaceutical industry ". The "Top 100 Pharmaceutical Industry Series List" was evaluated and released by Guangzhou Punctuation Pharmaceutical Information Co., Ltd., a subsidiary of the Southern Institute of Pharmaceutical Economics of the State Drug Administration, and is known as the "Oscar in Chinese Pharmaceutical Industry. Southern Institute is the earliest institution in China that specializes in pharmaceutical industry policy and market economy research, pharmaceutical market research, pharmaceutical economic data analysis and research, and pharmaceutical professional media publishing. It is in the field of market information value-added services and media communication and marketing services in China's pharmaceutical and health industry., The field of professional quality improvement has extremely extensive influence. The "Top 100 Pharmaceutical Industry" is comprehensively evaluated by the company's annual pharmaceutical industry sales revenue, total profit and R & D investment results. On the same day, the "most growing product brand" of Chinese medicine selected by the Southern Institute's media "Pharmaceutical Economic News" was released simultaneously. Spike Pharmaceuticals product Beirunning (Olopatadine Hydrochloride Eye Drops) was selected. (Xu Yuting)
2020
09-01
Company Disclosure 2020 Semi-Annual Report
On August 28, the Group held the 16th meeting of the 10th Board of Directors of the Company by means of communication, and considered and adopted the "2020 Semi-Annual Report of Jianfeng Group" and the "Proposal on Changes in the Company's Accounting Policy". On August 29, the Company's 2020 semi-annual report was publicly disclosed on the Shanghai Stock Exchange and the Shanghai Securities News and China Securities News. In the first half of the year, the Group focused on the general policy of "grasping projects, making up for shortcomings, improving quality and efficiency, and constantly improving the core competitive advantage", and on the basis of doing a good job in epidemic prevention and control, the Group seized the resumption of work and production, accelerated project construction, and enhanced the core competitiveness of enterprises. In the first half of 2020, the company achieved total operating income of 1.44 billion yuan, net profit attributable to shareholders of 0.368 billion yuan, net profit per share of 1.07 yuan. As of the end of June 2020, the Company's total assets were $5.892 billion, net assets were $4.068 billion, and net assets per share were $11.82. From February to April, affected by the epidemic, the national project construction progress slowed down, cement market demand decreased; after May, the epidemic was effectively controlled, infrastructure investment continued to recover, the real estate industry continued to pick up, cement sales steadily rebounded. During the outbreak, Daye Peak completed the technical transformation projects such as the cold machine, cement mill, into the desulfurization tower anti-corrosion transformation, to ensure the efficient operation of the production equipment after the resumption of work. Yunnan peak rotary kiln production, cement production and other major technical and economic indicators of steady rise; comply with market trends, timely adjustment of marketing policies. Guizhou Jianfeng has promoted the project infrastructure construction, equipment installation and commissioning, raw material bidding and other work in an orderly manner, and through preliminary publicity to enhance the popularity of the Jianfeng brand in the local area, and make a series of preparations for the transformation from project construction to production and operation. In the first half of 2020, the reform of China's medical and health system continued to deepen, and new policies were introduced intensively. Peak Pharmaceuticals and its subsidiaries in the epidemic prevention work at the same time in the first time to achieve the resumption of production, and actively organize donations to support the fight against the epidemic, was named the annual "war epidemic star" the most socially responsible pharmaceutical enterprises. In the first half of the year, Jianfeng Pharmaceutical continued to increase the introduction and development of varieties, and JFAN-1001 applied for clinical application of new anti-tumor drugs. At present, it has obtained the notice of approval for clinical trials. Optimize the production process of API workshop and further shorten the production cycle of raw materials. Continue to improve product sales policies and strengthen market channel control. Shanghai North Carolina further straightened out the internal management structure, production and marketing convergence more smoothly, continue to promote the construction of Anhui North Carolina and Anhui Zhongwang Phase II technical transformation project, promote the peak pharmaceutical raw materials, preparations integration of industrial upgrading strategy. Other business segments of the company actively responded to the challenge of the new crown epidemic and carried out production and operation activities in a standardized and orderly manner. Tianjin natural products company vigorously explore the international and domestic markets, sales revenue to achieve steady growth. Peak Health focuses on the basic idea of "sales orientation, burden reduction and efficiency improvement, fine-grained savings, cost reduction and efficiency enhancement" to effectively improve the operational efficiency of enterprises. Jianfeng International Trade has actively developed new storage business varieties and achieved practical results, and has become the first enterprise in Jinhua to formally obtain the qualification of "network freight. Peak cable seizes the special needs of communication cables such as subways, vigorously promotes large logarithmic cables for subways, and strives to achieve the long tail effect. On the same day, the company also held the 10th meeting of the Ninth Board of Supervisors and reviewed and approved relevant reports. (residual fruit)
2020
09-01
The company organizes new employee induction training
From August 12 to 14, in order to strengthen the training of talents in the group and improve the comprehensive quality of new employees, Jiang Xiaomeng, secretary of the party committee and chairman of the group company, Yu Jianhong, general manager, and other leaders and heads of relevant enterprises and departments conducted a three-day induction training for new employees. New employees from foreign enterprises such as Guizhou Huangping Peak, Daye Peak and Shanghai North Carolina participated simultaneously through online methods. In the course of corporate culture, General Manager Yu Jianhong started from the history of the development and struggle of the peak, divided into five stages: hard work, determined reform, diversified development, strategic adjustment, and strategic development, and introduced in detail the development process of the group company and the current industrial layout., The results achieved; from the aspects of enterprise spirit, vision, development philosophy, values, business philosophy, etc, this paper introduces the peak corporate culture rooted in 62 years of history and inherited in the blood; from the perspective of an enterprise manager and old employees, he speaks a lot of truth to the new employees and puts forward a lot of hopes and suggestions. Chairman Jiang Xiaomeng took "How New Employees Achieve Win-Win with Enterprises" as the topic, and proposed that the key to the success of an enterprise lies in how to select, retain, educate and employ people. Peak and employees complement each other. Peak can achieve today's achievements and the struggle of generations of peak people are inseparable. He also taught new employees the basic concepts that need to be understood, the basic qualities that need to be possessed and the sense of hardship in entering the new environment through 16 key words, and combined with his own experience and quoting from others, he analyzed the core elements of success, the signs of a successful career, the personal qualities that need to be possessed for success, and the importance of establishing a personal knowledge management system, it expresses the ardent hope of new employees to adjust their mentality, keep learning, clear goals, clear dreams, cultivate win-win thinking, and grow up together with the peak. The heads of the human resources department of the group company, the safety management office of the group company, and the comprehensive department of the pharmaceutical company also taught the new employees the corporate rules and regulations and the "Employee Handbook", safety knowledge and professional ethics. The new employees also visited the group exhibition hall and had a deeper understanding of the development history and enterprise achievements of the peak. After the training, the human resources department also organized an examination to test the training effect. (Reporter Chen Shengmu)
2020
08-21
According to this newspaper, through the interconnection monitoring of the transportation department in Zhejiang province, the network freight platform of peak international trading company passed the online service capability audit, interface access audit, eight capability identification and other audit procedures, and successfully obtained the road transportation business license with the qualification of "network freight" on July 2. It is understood that Jianfeng International Trade is currently the first enterprise in Jinhua and Quzhou to obtain this qualification.
2020
08-05
News from our newspaper On July 21, Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, President of the State, and Chairman of the Central Military Commission hosted a symposium for entrepreneurs in Beijing and delivered an important speech. Over the past few days, the General Secretary's speech has aroused strong repercussions in all walks of life. On July 23, Jiang Xiaomeng, chairman of the group company, said in an interview with Jinhua TV that the general secretary's speech was calm and inspiring, and pointed out the direction of future work for entrepreneurs.
2020
08-05
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