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What can we learn from Wolf Warriors 2?

Release time:

2020-08-14

What can we learn from Wolf Warriors 2 ?

The summer of 2017 in China was detonated by a domestic movie. From the release of 7 28 , "Wolf Warriors 2 " has been soaring all the way. From the unfavorable and uncertain before the release to the daily box office breaking 100 million yuan in a row, it easily topped the domestic box office in just half a month, and then entered the global film history box office TOP100 , winning the "number one" in the number of movie viewers in a single region. In the past month or more than a month, despite the numerous "encirclement and suppression" of domestic and foreign star blockbusters, "Wolf Warriors 2 " still firmly occupies a place in the top few of the Japanese box office rankings, and has surpassed 56 .9 billion, which everyone could not imagine before it was released. Results.

With the success of "Wolf Warriors 2 ", Wu Jing, who is a collection of editors, directors and actors, has also successfully transformed from a not-so-bright action "star". One film has thrown out the box office of many "famous directors" who have the right to speak in the industry for several blocks in their lifetime. Of course, how this movie should be evaluated is not the content of this article to discuss; what we want to analyze and discuss here is what we, as entrepreneurs, can learn from "Wolf Warriors 2 "?

No one's success will be a pie that falls out of thin air and just falls into your arms. From the stories in the film and the many news reports in front of and behind the stage, it is not difficult to find the success track of Wu Jing and "Wolf Warriors 2 .

The spirit of never giving up. In the film, Leng Feng, played by Wu Jing, went deep into the war-torn hinterland to rescue his compatriots. While fighting the rebels and mercenaries to death, he was also suspected by the rescuers and tortured by infectious diseases. In just 48 hours, he experienced several tests of life and death and finally completed the rescue mission. Outside the film, Wu Jing, as the director, put on all his belongings and owed countless human feelings and foreign debts, be prepared for the dangers of viruses and wars at all times when shooting in Africa. What impresses the audience is the great power feelings of "not giving up any compatriot". The film can be filmed and produced, and it also comes from the spirit of the whole crew never giving up.

Accumulation from quantitative change to qualitative change. Wu Jing made his debut as a kung fu niche and has been a supporting role in the Hong Kong film industry for many years. While suffering from the huge gap between ideal and reality, Wu Jing is constantly learning from those around him who look up to or look down on him. In addition to acting, it is more important to learn the whole production process of the film. Through more than ten years of accumulation of supporting actors, villains, and box lunch actors, he was able to achieve a magnificent turn with two "Wolf Warriors" after returning to the mainland.

Pre-target preparation. Shooting the "Wolf Warriors" series is a "big chess" under Wu Jing ". The first is the choice of goals. Under the circumstances that various types of films flood the market and make the audience have "difficulty in choosing", how to take the pulse of the quasi-market and the Chinese audience is undoubtedly the key to determine whether they can succeed in the future. The second is the preparation of the target. In order to shoot "Wolf Warriors", Wu Jing worked in the special forces for 18 months. In addition to military skills such as firearms and fighting, he also had to learn to fly airplanes and tanks. Wu Gang, an old man, insisted on keeping fit while filming "In the Name of the People". As soon as the TV series was finished, he entered the army and began to strictly "military training" from holding guns and aiming... Because of such preparation, many details in the film will be recognized by the majority of "military fans", win countless "tap water", and achieve a blowout word-of-mouth marketing.

Fully adjustable plan. According to relevant reports, the script of the "Wolf Warriors" series was already formed in the first part. Due to problems in the review of the second script, "Wolf Warriors 2 " was actually the third part. Just think, if there was no "alternative" for the third script, the initial investment in setting up the production team and purchasing equipment would have already ruined Wu Jing. Can you see this movie this summer, not to mention the missed market opportunities?

Be good at finding and using external resources. In all fairness, the cost of a 0.2 billion of "Wolf Warriors 2 " is not a large-scale production in the current domestic films, but many shots may not be able to be shot by burning money. For example, the deployment of tanks, missiles and ordnance is something that many directors dare not even think about. Why can Wu Jing do it? Looking at the list of production units and acknowledgement units at the beginning and end of the film, it is not difficult to find the mystery.

Excelsior attitude. With the popularity of "Wolf Warriors 2 ", the news that Wu Jing crouched on a tank to pick up a box lunch, almost drowned in underwater fighting, experienced all the action scenes personally, and invested nearly 100 million yuan over budget for post-production is also well known. However, only "military fans" who have seen the movie will notice such details as "the sound of shell shells popping up when shooting. Details that are destined to be ignored by most people can be "picked out" seriously. With this attitude, how can one worry about whether things can be done well?

Of course, there are many other factors for the success of "Wolf Warriors 2 ", such as the domestic and international situation, the rise of China, the change of Chinese mentality, the change of domestic film market pattern, etc., which may be called "external market opportunities". We can also say that the future "Wolf Warriors 3 " will hardly achieve the box office results of "Wolf Warriors 2 . However, for Dengfeng International, which is in charge of Wu Jing, "Wolf Warriors 2 " is a real successful case of enterprise project operation, which is worthy of our enterprise managers to ponder and learn. (Hong Tao)

More information

The company was rated as an advanced unit of the city's focus on talent and love talent.

News from our newspaper On December 11, the Talent Work Leading Group of the Jinhua Municipal Committee of the Communist Party of China commended the advanced units of Jinhua City that value talents and love talents. 36 units including Jianfeng Group won this honor. The selection of advanced units that value talents and love talents is a measure taken by the Jinhua Municipal Party Committee to further create a good atmosphere of focusing on talents and loving talents, fully respect and make good use of the first resource of talents, serve innovation to drive development, and implement the development strategy of strengthening the province with talents and innovation. The enterprises and institutions that have won this honorary title have always regarded talents as the fundamental driving force for development for a long time, regarded the investment of talents as the most effective investment, and integrated the love of talents into the unit culture. Remarkable achievements have been made in gathering talents, achieving talents, transforming and upgrading, and accelerating development. The Jinhua Municipal Party Committee requires the majority of employers to learn from advanced units, vigorously promote the trend of focusing on talents and loving talents, remove the obstacles to the talent development system and mechanism, and in accordance with the requirements of "walking in the forefront and jointly building Jinhua", in order to promote the construction of a modern metropolitan area and accelerate the construction of the province An important growth pole for high-quality development provides talent support and intellectual guarantee. (this newspaper reporter)

2020

07-31

The company was rated as an advanced unit of the city's focus on talent and love talent.

2020

07-30

Peak Pharmaceutical Becomes National Intellectual Property Demonstration Enterprise

Just one year after it was identified as a national intellectual property advantage enterprise in 2016, "Zhejiang Jianfeng Pharmaceutical Co., Ltd." appeared in the list of national intellectual property demonstration enterprises in 2017 recently announced by the State Intellectual Property Office. As a result, Jianfeng Pharmaceutical has become the first and only national intellectual property demonstration enterprise in Jinhua City. On December 12, the State Intellectual Property Office issued a notice to announce the list of national intellectual property demonstration enterprises and advantageous enterprises in 2017. After the enterprise declaration, the recommendation of the provincial and municipal bureaus, the review of the national bureau, and the public announcement, 182 national intellectual property demonstration enterprises and 816 national intellectual property advantage enterprises have been identified. Including Jianfeng Pharmaceutical, Zhejiang Province has been identified as only 15 national intellectual property demonstration enterprises. With the continuous development of enterprises in recent years, Jianfeng Pharmaceutical has set up a special working organization to cultivate and improve the intellectual property ability from the aspects of strategic management, creation, operation and protection of intellectual property rights. It has successively compiled and implemented 27 procedural documents and 36 forms such as "Intellectual Property Management Manual", "Intellectual Property Reward and Punishment System" and "Trade Secret Management System, and timely according to the policy, the current situation of the enterprise to revise, in order to ensure the compliance and effectiveness of the operation of the system. In 2012 and 2013, Jianfeng Pharmaceutical was successively rated as a patent demonstration enterprise in Jinhua City and Zhejiang Province; in 2013, it won the third prize of Jinhua Patent Implementation Award; in 2016, it passed the certification of intellectual property management system and was identified as a national intellectual property advantage enterprise. Currently, Peak Pharmaceuticals has

2020

07-31

Jianfeng Pharmaceutical Approved to Set up Provincial Research Institute

A few days ago, the relevant departments of Zhejiang Province approved the establishment of the provincial research institute of the peak pharmaceutical company. This is another honor won by Jianfeng Pharmaceutical in the field of independent research and development and scientific and technological innovation after the national postdoctoral research workstation and Zhejiang academician expert workstation. The provincial enterprise research institute is a high-level R & D institution led by the Provincial Department of Science and Technology, jointly recognized by the Provincial Economic and Information Commission and the Provincial Development and Reform Commission. As an important part of the national technological innovation system, the Enterprise Research Institute is the core force of the innovation-driven development of Jianfeng Pharmaceutical, which reflects the ability of Jianfeng Pharmaceutical to set up higher-level and higher-level R & D institutions on its own. the ability to gather and integrate innovation elements, organize scientific and technological innovation, support the sustainable development of enterprises, and lead the technological progress of the industry. As a pharmaceutical enterprise, scientific and technological innovation is the eternal theme of enterprise development, and talent is the key to scientific and technological innovation. Over the years, Jianfeng Pharmaceutical has not only focused on cultivating its own scientific research talents, but also established close cooperative relations with well-known universities and scientific research institutions such as China Pharmaceutical University, Shenyang Pharmaceutical University, Sichuan Antibiotic Industry Research Institute, and also focused on introducing top think tanks. In 2011, Professor Liu Jiajian and his team from Sichuan Institute of Antibiotic Industry were introduced, focusing on the technical research of key intermediates of methoxy cephalosporin. In 2013, Professor Shan Weiguang and his scientific research team from Zhejiang University of Technology were introduced to carry out research on preparation technology. In 2015, Professor Wang Guangji, academician of the Chinese Academy of Engineering, was hired as the chief scientist to organize the research on the anti-drug resistance mechanism of national class I new drugs by intracellular pharmacokinetics. In 2017 with Shanghai antibody

2020

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The company elects a new board of directors and the board of supervisors to appoint a new management team

On November 16, the company held the first extraordinary general meeting of shareholders in 2017, which deliberated and passed the proposal on the expiration of the term of the board of directors and the proposal on the expiration of the term of the board of supervisors, and elected a new board of directors and the board of supervisors. The meeting used a combination of on-site registered voting and online voting to vote on director candidates one by one, and elected Jiang Xiaomeng, Du Zihong, Yu Jianhong, Huang Sujian, Liu Bo, Zhang Guoping, Huang Conyun, Sun Hongbin, and Shi Ximin as the company's tenth board of directors. Directors, of which Huang Conyun, Sun Hongbin, and Shi Ximin are independent directors. The meeting used a combination of on-site registered voting and online voting to vote on supervisor candidates one by one, and elected Chen Tianci, Lu Ruimei, and Shi Fu as supervisors of the company's ninth board of supervisors. Prior to this, the company's trade union held an enlarged meeting of the trade union committee to elect Qin Xuping and Jin Huazhong as employee representative supervisors of the ninth board of supervisors. On the same day, the company's tenth board of directors held its first meeting and elected Jiang Xiaomeng as the chairman of the tenth board of directors. Jiang Xiaomeng, Du Zihong, Huang Sujian, Sun Hongbin and Shi Ximin were elected as members of the Strategy Committee of the 10th Board of Directors, and Jiang Xiaomeng was the chairman of the Strategy Committee. Shi Ximin, Huang Conyun and Jiang Xiaomeng were elected as members of the audit committee of the 10th board of directors, and Shi Ximin was the chairman. Sun Hongbin, Huang Conyun and Jiang Xiaomeng were elected as members of the nomination committee of the 10th board of directors, and Sun Hongbin was the chairman. Huang Cong Yun, Shi Ximin and Du Zihong were elected as members of the remuneration and assessment committee of the 10th board of directors, and Huang Cong Yun was the chairman. The board of directors appointed Yu Jianhong as the general manager of the company and appointed Huang Jinlong.

2020

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Peak natural products pollution control results by the industry attention

As a leader in China's plant extracts industry, Tianjin Jianfeng Natural Products Company has achieved fruitful results in technological innovation. On October 26 and 27, at the 2017 Forum on improving the international competitiveness of China's plant extract industry held in Handan City, Hebei Province, Liu Dan, general manager of the company, delivered a speech entitled "prevention and control of water pollution in the field of plant extraction", introducing the successful experience of sewage treatment in the past five years, which was widely concerned by the participants. In recent years, environmental protection and ecology have become hot words for the development of enterprises and society. Due to the particularity of the plant extraction industry, pollution control in this industry has different characteristics and requirements from ordinary production enterprises. For example, sewage presents higher chroma, extremely low PH value, more suspended solids, high salinity, high concentration of COD, and different sewage water quality of different products. As the earliest enterprise producing opc grape seed extract in China, Natural Products Company has always attached great importance to the pollution control of plant extraction. For example, in the sewage treatment upgrading project implemented in 2016, ozone oxidation and biochemical methods were adopted to remove the remaining organic pollutants, increasing the sewage treatment capacity from 200 cubic meters per day to 500 cubic meters. The latest anaerobic sewage treatment technology is adopted, the COD emission value of the outlet is reduced to 60 mg per liter, which is far lower than the national first-class emission standard of 100 mg per liter. The new system adopts advanced oxidation reaction tower, ozonation method, field energy reactor and sludge adsorption reflux technology, which can quickly and efficiently treat organic pollutants with strong chemical stability without adding any chemicals.

2020

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