What can we learn from Wolf Warriors 2?
Release time:
2020-08-14
What can we learn from Wolf Warriors 2 ?
The summer of 2017 in China was detonated by a domestic movie. From the release of 7 28 , "Wolf Warriors 2 " has been soaring all the way. From the unfavorable and uncertain before the release to the daily box office breaking 100 million yuan in a row, it easily topped the domestic box office in just half a month, and then entered the global film history box office TOP100 , winning the "number one" in the number of movie viewers in a single region. In the past month or more than a month, despite the numerous "encirclement and suppression" of domestic and foreign star blockbusters, "Wolf Warriors 2 " still firmly occupies a place in the top few of the Japanese box office rankings, and has surpassed 56 .9 billion, which everyone could not imagine before it was released. Results.
With the success of "Wolf Warriors 2 ", Wu Jing, who is a collection of editors, directors and actors, has also successfully transformed from a not-so-bright action "star". One film has thrown out the box office of many "famous directors" who have the right to speak in the industry for several blocks in their lifetime. Of course, how this movie should be evaluated is not the content of this article to discuss; what we want to analyze and discuss here is what we, as entrepreneurs, can learn from "Wolf Warriors 2 "?
No one's success will be a pie that falls out of thin air and just falls into your arms. From the stories in the film and the many news reports in front of and behind the stage, it is not difficult to find the success track of Wu Jing and "Wolf Warriors 2 .
The spirit of never giving up. In the film, Leng Feng, played by Wu Jing, went deep into the war-torn hinterland to rescue his compatriots. While fighting the rebels and mercenaries to death, he was also suspected by the rescuers and tortured by infectious diseases. In just 48 hours, he experienced several tests of life and death and finally completed the rescue mission. Outside the film, Wu Jing, as the director, put on all his belongings and owed countless human feelings and foreign debts, be prepared for the dangers of viruses and wars at all times when shooting in Africa. What impresses the audience is the great power feelings of "not giving up any compatriot". The film can be filmed and produced, and it also comes from the spirit of the whole crew never giving up.
Accumulation from quantitative change to qualitative change. Wu Jing made his debut as a kung fu niche and has been a supporting role in the Hong Kong film industry for many years. While suffering from the huge gap between ideal and reality, Wu Jing is constantly learning from those around him who look up to or look down on him. In addition to acting, it is more important to learn the whole production process of the film. Through more than ten years of accumulation of supporting actors, villains, and box lunch actors, he was able to achieve a magnificent turn with two "Wolf Warriors" after returning to the mainland.
Pre-target preparation. Shooting the "Wolf Warriors" series is a "big chess" under Wu Jing ". The first is the choice of goals. Under the circumstances that various types of films flood the market and make the audience have "difficulty in choosing", how to take the pulse of the quasi-market and the Chinese audience is undoubtedly the key to determine whether they can succeed in the future. The second is the preparation of the target. In order to shoot "Wolf Warriors", Wu Jing worked in the special forces for 18 months. In addition to military skills such as firearms and fighting, he also had to learn to fly airplanes and tanks. Wu Gang, an old man, insisted on keeping fit while filming "In the Name of the People". As soon as the TV series was finished, he entered the army and began to strictly "military training" from holding guns and aiming... Because of such preparation, many details in the film will be recognized by the majority of "military fans", win countless "tap water", and achieve a blowout word-of-mouth marketing.
Fully adjustable plan. According to relevant reports, the script of the "Wolf Warriors" series was already formed in the first part. Due to problems in the review of the second script, "Wolf Warriors 2 " was actually the third part. Just think, if there was no "alternative" for the third script, the initial investment in setting up the production team and purchasing equipment would have already ruined Wu Jing. Can you see this movie this summer, not to mention the missed market opportunities?
Be good at finding and using external resources. In all fairness, the cost of a 0.2 billion of "Wolf Warriors 2 " is not a large-scale production in the current domestic films, but many shots may not be able to be shot by burning money. For example, the deployment of tanks, missiles and ordnance is something that many directors dare not even think about. Why can Wu Jing do it? Looking at the list of production units and acknowledgement units at the beginning and end of the film, it is not difficult to find the mystery.
Excelsior attitude. With the popularity of "Wolf Warriors 2 ", the news that Wu Jing crouched on a tank to pick up a box lunch, almost drowned in underwater fighting, experienced all the action scenes personally, and invested nearly 100 million yuan over budget for post-production is also well known. However, only "military fans" who have seen the movie will notice such details as "the sound of shell shells popping up when shooting. Details that are destined to be ignored by most people can be "picked out" seriously. With this attitude, how can one worry about whether things can be done well?
Of course, there are many other factors for the success of "Wolf Warriors 2 ", such as the domestic and international situation, the rise of China, the change of Chinese mentality, the change of domestic film market pattern, etc., which may be called "external market opportunities". We can also say that the future "Wolf Warriors 3 " will hardly achieve the box office results of "Wolf Warriors 2 . However, for Dengfeng International, which is in charge of Wu Jing, "Wolf Warriors 2 " is a real successful case of enterprise project operation, which is worthy of our enterprise managers to ponder and learn. (Hong Tao)
More information
Two Cement Enterprises Start to Implement "Big Patrol Inspection"
With the change of the competition situation in the industry, the profit space of cement production enterprises has been greatly squeezed. Reducing costs and increasing efficiency and job optimization have become the inevitable choice to improve the enterprise's own development ability and enhance the core competitiveness. In accordance with the requirements of the group company to realize the transformation from extensive management to lean management, combined with the advanced experience of peer enterprises, recently, Yunnan peak, daye peak two enterprises have implemented "big inspection" to promote the overall optimization of posts. On November 1, daye peak post inspection officially started full operation, starting from the limestone storage yard at the source of the production line to the cement storage. the original 15 posts were merged, and the best experienced mechanics, electricians and post workers were transferred to form a large inspection class, which was mainly responsible for on-site emergency disposal and post routine maintenance to ensure the normal production of the whole production line. In order to ensure the smooth implementation of the large-scale inspection, daye peak management team has repeatedly communicated and discussed with the heads of relevant workshops and departments, and held a special workshop post optimization promotion meeting in September to clarify objectives and responsibilities, formulate implementation steps, and do a lot of preparatory work. At the kick-off meeting for the implementation of the large-scale inspection on October 31, Zhang Fengliang asked daye peak employees to recognize the current situation of serious cement overcapacity and cruel market competition, understand the necessity of implementing the large-scale inspection, and asked the workshop leaders to do a good job in training and guiding the employees, shorten the transition period, normalize the operation of the large-scale inspection as soon as possible, and at the same time, managers should also change their working ideas and concepts and do a good job in full-time, strengthen the inspection, overhaul and maintenance of the regular day shift, and find and solve the problems existing in the equipment and process in time.
2020
07-31
Two Cement Enterprises Start to Implement "Big Patrol Inspection"
With the change of the competition situation in the industry, the profit space of cement production enterprises has been greatly squeezed. Reducing costs and increasing efficiency and job optimization have become the inevitable choice to improve the enterprise's own development ability and enhance the core competitiveness. In accordance with the requirements of the group company to realize the transformation from extensive management to lean management, combined with the advanced experience of peer enterprises, recently, Yunnan peak, daye peak two enterprises have implemented "big inspection" to promote the overall optimization of posts. On November 1, daye peak post inspection officially started full operation, starting from the limestone storage yard at the source of the production line to the cement storage. the original 15 posts were merged, and the best experienced mechanics, electricians and post workers were transferred to form a large inspection class, which was mainly responsible for on-site emergency disposal and post routine maintenance to ensure the normal production of the whole production line. In order to ensure the smooth implementation of the large-scale inspection, daye peak management team has repeatedly communicated and discussed with the heads of relevant workshops and departments, and held a special workshop post optimization promotion meeting in September to clarify objectives and responsibilities, formulate implementation steps, and do a lot of preparatory work. At the kick-off meeting for the implementation of the large-scale inspection on October 31, Zhang Fengliang asked daye peak employees to recognize the current situation of serious cement overcapacity and cruel market competition, understand the necessity of implementing the large-scale inspection, and asked the workshop leaders to do a good job in training and guiding the employees, shorten the transition period, normalize the operation of the large-scale inspection as soon as possible, and at the same time, managers should also change their working ideas and concepts and do a good job in full-time, strengthen the inspection, overhaul and maintenance of the regular day shift, and find and solve the problems existing in the equipment and process in time.
2020
07-31
Jiang Xiaomeng: A Centennial Enterprise with Craftsman Spirit
Editor's note: A few days ago, the United Front Work Department of the Jinhua Municipal Party Committee, the Municipal Federation of Industry and Commerce and other units jointly launched a large-scale publicity campaign of "2016 Faith and Good Commerce". On October 18, Jinhua media reporters walked into the peak and conducted a collective interview with Chairman Jiang Xiaomeng. On October 21, the front page of Jinhua Daily published an article entitled "Jiang Xiaomeng: A Centennial Enterprise with Craftsman Spirit" written by its reporter Zhang Shuai. This newspaper is reproduced. Jiang Xiaomeng: With the spirit of craftsmanship and a century-old enterprise, speaking of the 58-year development history of Jianfeng Group, Chairman Jiang Xiaomeng's face is filled with passion and confidence. As one of Jinhua's oldest established companies, Spike is more qualified than most companies to imagine a hundred years. In the past 58 years, the peak has experienced ups and downs. Every time it encounters a major turning point, generations of "peak people" have opened a new chapter with tireless efforts and simple wisdom. A set of data shows the development trend: in the first half of this year, the peak achieved operating income of 1.103 billion yuan, an increase of 4.15 percent over the same period last year, and the net profit attributable to the owners of the parent company was 0.103 billion yuan, an increase of 12.9 percent over the same period last year. These data in the current weak domestic economic development, has become more prominent. Someone once asked Jiang Xiaomeng, what is the craftsman spirit? He answered that the essence of the craftsman spirit lies in firmness, steadfastness and professionalism, which is a spirit of excellence and refinement of what you do and the quality of your products. And these are the true portrayal of the peak standing for 58 years, and it is also a model for our "wushang" group to stick to industry, operate with integrity, and serve the country with industry. Looking back on history, through the sea, the formation of cement medicine
2020
07-31
In order to continue to thoroughly implement the spirit of General Secretary Xi Jinping's important speech and promote the healthy growth of people in the non-public sector of the economy and the healthy development of the non-public sector of the economy in Jinhua, the United Front work Department of the Jinhua Municipal CPC Committee, the Municipal Federation of Industry and Commerce and other units jointly carried out a large-scale publicity campaign of "2016 faith, righteousness and good business. On October 18, reporters from Jinhua TV and Jinhua Daily walked into the peak to fully understand the development process and business philosophy of the peak. Launched a series of reports on "Xinyi Good Wushang", aiming to vigorously promote the deeds of Jinhua's local outstanding enterprises, strengthen the construction of integrity in the non-public economy under the new situation, promote traditional virtues, establish new social fashions, actively practice the core values of socialism, and guide people in the industrial and commercial circles. Be a model of patriotism, dedication, law-abiding management, entrepreneurial innovation, and repaying the society; at the same time, through the required course, improve the internal governance structure and practice internal skills to make "patriotism, dedication, integrity, law-abiding, innovation, and contribution" become the new normal of the enterprise and the enterprise, thereby enhancing the corporate brand. In the face of the collective interview of Jinhua media reporters, Jiang Xiaomeng, chairman of the group company, introduced the arduous course of the development of peak entrepreneurship and the future development ideas of cement, medicine and health industries, and focused on the transformation and upgrading of enterprises, innovation and development, social welfare and other aspects. A series of work done. He said that Jianfeng has a history of 58 years since it started its business. It has always adhered to industry, integrity management, and industry to serve the country. In addition to actively assuming social responsibilities and advocating cadres and employees to participate in social welfare activities, it also strives to protect the natural environment and ecological resources in the process of production and operation,
2020
07-31
In order to continue to thoroughly implement the spirit of General Secretary Xi Jinping's important speech and promote the healthy growth of people in the non-public sector of the economy and the healthy development of the non-public sector of the economy in Jinhua, the United Front work Department of the Jinhua Municipal CPC Committee, the Municipal Federation of Industry and Commerce and other units jointly carried out a large-scale publicity campaign of "2016 faith, righteousness and good business. On October 18, reporters from Jinhua TV and Jinhua Daily walked into the peak to fully understand the development process and business philosophy of the peak. Launched a series of reports on "Xinyi Good Wushang", aiming to vigorously promote the deeds of Jinhua's local outstanding enterprises, strengthen the construction of integrity in the non-public economy under the new situation, promote traditional virtues, establish new social fashions, actively practice the core values of socialism, and guide people in the industrial and commercial circles. Be a model of patriotism, dedication, law-abiding management, entrepreneurial innovation, and repaying the society; at the same time, through the required course, improve the internal governance structure and practice internal skills to make "patriotism, dedication, integrity, law-abiding, innovation, and contribution" become the new normal of the enterprise and the enterprise, thereby enhancing the corporate brand. In the face of the collective interview of Jinhua media reporters, Jiang Xiaomeng, chairman of the group company, introduced the arduous course of the development of peak entrepreneurship and the future development ideas of cement, medicine and health industries, and focused on the transformation and upgrading of enterprises, innovation and development, social welfare and other aspects. A series of work done. He said that Jianfeng has a history of 58 years since it started its business. It has always adhered to industry, integrity management, and industry to serve the country. In addition to actively assuming social responsibilities and advocating cadres and employees to participate in social welfare activities, it also strives to protect the natural environment and ecological resources in the process of production and operation,
2020
07-31
In order to continue to thoroughly implement the spirit of General Secretary Xi Jinping's important speech and promote the healthy growth of people in the non-public sector of the economy and the healthy development of the non-public sector of the economy in Jinhua, the United Front work Department of the Jinhua Municipal CPC Committee, the Municipal Federation of Industry and Commerce and other units jointly carried out a large-scale publicity campaign of "2016 faith, righteousness and good business. On October 18, reporters from Jinhua TV and Jinhua Daily walked into the peak to fully understand the development process and business philosophy of the peak. Launched a series of reports on "Xinyi Good Wushang", aiming to vigorously promote the deeds of Jinhua's local outstanding enterprises, strengthen the construction of integrity in the non-public economy under the new situation, promote traditional virtues, establish new social fashions, actively practice the core values of socialism, and guide people in the industrial and commercial circles. Be a model of patriotism, dedication, law-abiding management, entrepreneurial innovation, and repaying the society; at the same time, through the required course, improve the internal governance structure and practice internal skills to make "patriotism, dedication, integrity, law-abiding, innovation, and contribution" become the new normal of the enterprise and the enterprise, thereby enhancing the corporate brand. In the face of the collective interview of Jinhua media reporters, Jiang Xiaomeng, chairman of the group company, introduced the arduous course of the development of peak entrepreneurship and the future development ideas of cement, medicine and health industries, and focused on the transformation and upgrading of enterprises, innovation and development, social welfare and other aspects. A series of work done. He said that Jianfeng has a history of 58 years since it started its business. It has always adhered to industry, integrity management, and industry to serve the country. In addition to actively assuming social responsibilities and advocating cadres and employees to participate in social welfare activities, it also strives to protect the natural environment and ecological resources in the process of production and operation,
2020
07-30
Contact Us
No. 88 Wujiang East Road, Jinhua City, Zhejiang Province, China
Tel: +86-579-82326868
Fax : +86-579-82324666
©2023 Zhejiang Jianfeng Group Co., Ltd. Powered by: www.300.cn SEO Business License
SAF Coolest v1.2 设置面板 SHJSS-AHDB-FSSQE-ZSW
无数据提示
Sorry, the current column has no content !
You can view other columns or return to Home Page